Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Visa
Projects And Achievements
Work Location
Timeline
Generic

Resha Singh

Summary

Dynamic and results-oriented professional with 20+ years experience managing multi-country teams across digital advertising and US financial services (mortgage) domains. Proven track record of driving successful digital advertising strategies and optimizing operations to achieve business objectives. Committed to delivering excellence in leadership, innovation, and operational efficiency.

Graduate with 20+ years of professional experience across ITeS Industry. Global Operations Owner leading onshore-offshore performance centers. Strategic Decision maker focused on organizational and operational improvements through analytical framework and market research. Extensive experience in Data Operations, Quality Assessment and Training/Recruitment initiatives for the Organization. Proven track record reflecting stability and scalability of the existing business as well as development, growth and sustainability of new business/functions. Client Relations and Vendor Management focused on improving existing relationship and driving organic and inorganic growth of business vertical. Strong People Management skills with an improved retention trend for various verticals and roles handled across organizations as well as creating Succession Framework for key positions. Core leader representing the organization for various compliance, rating agency, regulatory and audit meetings as well as successfully supporting the company's Operations Strategy, Social and Engagement Initiatives, Transition process, to name a few.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Vice President – Operations

AffinityX Pvt. Ltd
Seattle, WA
04.2022 - Current
  • Responsible for Digital Advertising vertical for AffinityX
  • Responsible for global teams at USA, India and Philippines with 250+ HC
  • Lead and manage a team responsible for executing digital advertising campaigns across various platforms, including display, social media, search, and programmatic
  • Develop and implement strategies to optimize ad operations workflows, improve efficiency, and enhance campaign performance
  • Collaborate with cross-functional teams to ensure alignment of advertising operations with overall business goals and objectives
  • Analyze campaign data and metrics to identify trends, insights, and opportunities for optimization
  • Oversee the development and implementation of advertising technology solutions to streamline processes and drive innovation
  • Cultivate relationships with key stakeholders, including clients, partners, and vendors, to drive business growth and maximize revenue opportunities
  • Provide strategic guidance and leadership to support the professional development and growth of team members.
  • Led change management efforts to successfully implement new policies, procedures, and technologies throughout the organization.
  • Increased overall organizational efficiency by streamlining workflows and eliminating redundancies in day-to-day operations.
  • Developed strategic plans for operational growth, contributing to the overall success of the organization.

Associate Vice President – Digital Advertising Operations & Center of Excellence

AffinityX Pvt. Ltd
08.2020 - 03.2022
  • Responsible for India Performance Center with team size of 230+ HC
  • Lead Operations for a key client, a world-class supplier of top promotional products and digital advertising
  • Liaise with business units to strategize, plan, implement and deliver innovative solutions focused on right business outcome and value to the customers
  • Responsible for idea generation, assessment and execution for process enhancements and efficiencies
  • Responsible for initiating and driving Customer Satisfaction Survey and owning implementation of preventive measures on identified opportunities.

Senior Manager – Operations

Ocwen Financial Solutions Private Limited
10.2015 - 05.2020
  • Responsible for Performance Centers at Bangalore-India and Pune-India for 180+ team members
  • Leading the Research Team responsible for Customer Queries, Complaints, Correspondence and Servicing for a portfolio of 1.5 million+ customers
  • Responsibilities cover a wide spectrum from Operation Delivery, Profitability, Talent Retention, Operation/Automation Improvement Projects, Customer Relations to Growth Strategy, New Business/Vertical assessment, Social and Engagement Initiatives, handling CFPB (Consumer Financial Protection Bureau) queries, etc.

Manager – Operations

Ocwen Financial Solutions Private Limited
04.2011 - 09.2015
  • Responsible for 150 team members for Quality Department, Customer Correspondence and Research department for US Mortgage Servicing Vertical.

Assistant Manager – Operation

Ocwen Financial Solutions Private Limited
06.2008 - 03.2011
  • Responsible for 80+ team members and handled processes like HRCC Packaging, Repayment Plan, CCC Self-Assessment, Escrow, Payoff Lien Release, Claims and Reconciliation across US Mortgage Servicing Life Cycle.

Team Leader – Operations

Ocwen Financial Solutions Private Limited
11.2006 - 05.2008
  • Responsible for 25 team members and handled processes Tax Disbursement and CCC Self-Assessment for the US Mortgage Servicing Vertical.

Process Expert – Operations

Equinox Global Services Private Limited
10.2003 - 09.2006
  • Handled Contact Center Operations for Customer Service, Collections, Portfolio Retention and Executive Liaison teams
  • Transition of Outbound Collections Team to Pune - India Performance Center
  • Responsible for performance and people management deliverables for 25 Team Members
  • Responsible for managing High Balance accounts and driving collection strategy for them.

Education

B.Com (Hons) -

Delhi University

Skills

  • Digital Advertising Operations
  • Strategic Decision-Making
  • Client Relations
  • Performance Management
  • People Management
  • P&L Management
  • Operational Excellence
  • Business Development
  • Change Management
  • Automation
  • Project Management
  • Quality Assessment
  • Vendor Management
  • Campaign Management
  • Advertising Technology
  • Succession Planning
  • Business Continuity
  • Strategic planning and execution
  • Organizational Development

Accomplishments

  • Collaborated with team of [Number] in the development of [Project name].
  • Achieved [Result] by completing [Task] with accuracy and efficiency.
  • Documented and resolved [Issue] which led to [Results].
  • Achieved [Result] through effectively helping with [Task].
  • Supervised team of [Number] staff members.

Certification

  • Mortgage Bankers Association Certifications of US Mortgage processes
  • Fair Debt Collection Practices Act
  • Call Based Solutions (CBS) Leadership Training Certified by Jay Hale, V.P CBS
  • The Seven Habits for Managers Workshop by Franklin Covey
  • HOPE (How to Organize, Plan, Prioritize and Execute) program
  • CORE (Communications and Relationship) program
  • Situational Frontline Leadership Training

Visa

Valid US (L2S) visa through 2026 (can be extended)

Projects And Achievements

  • Idea Generation Platform – Euridea (pronounced as “your idea”), Create an internal platform to encourage broad range of ideas to promote innovation and creative freedom of the employees across the organization. The funneling stages included generation and collection of ideas, refine and evaluate, validate and test, implement. Euridea was implemented in April 2021, leading to 240+ ideas generated with 27 idea implementation, 2 projects and 32 kaizens till May 2022.
  • Process Mapping and Documentation Standardization, Identification and selection of Epiplex, a leading provider of enterprise software that helps companies' manager their IT driven business process transformations. Implemented in December 2021, and executed for India site by June 2022 and Philippines by December 2022. Process standardization leading to improved training, process guidelines, reassess performance targets.
  • Customer Satisfaction Survey, Implementation of customer satisfaction survey across all key clients for the organization. Survey focused on key aspects like communication, leadership, performance, improvement opportunities etc. Initiated half-yearly customer survey effective August 2021. Improvement in customer satisfaction survey participation (56% in Aug'21 to 78% in Aug'22) and score (4.01 in Aug'21 to 4.42 in Aug'22).
  • Operations Hygiene Scorecard, Initiated scorecard to assess holistic hygiene of each process. Scorecard included assessment on SOP, process changes, audit and feedback mechanisms, root cause analysis on errors, PKTs, meetings mechanisms, 1:1 and skip connect, reporting cadence, improvement projects, among other parameters. Scorecard initiated in September 2021 with assessment every quarter. Hygiene audits completed for 25 accounts along with highlighting opportunities to meet 80% threshold.

Work Location

Redmond, Washington, USA

Timeline

Vice President – Operations

AffinityX Pvt. Ltd
04.2022 - Current

Associate Vice President – Digital Advertising Operations & Center of Excellence

AffinityX Pvt. Ltd
08.2020 - 03.2022

Senior Manager – Operations

Ocwen Financial Solutions Private Limited
10.2015 - 05.2020

Manager – Operations

Ocwen Financial Solutions Private Limited
04.2011 - 09.2015

Assistant Manager – Operation

Ocwen Financial Solutions Private Limited
06.2008 - 03.2011

Team Leader – Operations

Ocwen Financial Solutions Private Limited
11.2006 - 05.2008

Process Expert – Operations

Equinox Global Services Private Limited
10.2003 - 09.2006

B.Com (Hons) -

Delhi University
Resha Singh