Resma Morel
Boca Raton
Summary
Account Manager with extensive experience at Farm Direct Supply, LLC, specializing in revenue growth and account strategy within the food industry. Proven ability to manage and expand corporate partnerships through effective contract negotiation and logistics coordination. Skilled in developing high-value partnerships that enhance brand value and drive profitability. Focused on optimizing processes and ensuring customer satisfaction to achieve bottom-line results.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Account Manager & Manager of Account Managers
FARM DIRECT SUPPLY, LLC
Pompano Beach
07.2024 - 01.2026
- Coached and mentored team members to enhance job performance.
- Oversaw daily operations, ensuring team productivity and efficiency.
- Facilitated cross-departmental communication to streamline project execution.
- Conducted regular meetings with staff to review progress and share ideas for improvement.
- Compiled monthly reports for senior management summarizing operational performance metrics.
- Managed relationships with retail customers, achieving 100% retention rate with Publix, Walmart, Costco, Aldi, Ahold, C&S, Harris Teeter, and Ingles.
Account Manager
FARM DIRECT SUPPLY, LLC
Pompano Beach
06.2019 - 07.2024
- Managed retail accounts, including Publix, Walmart, Costco, and Aldi, ensuring 100% retention over six years.
- Developed strategies to expand product offerings, driving 15% to 25% revenue growth.
- Identified growth opportunities through promotion of seasonal programs and upcoming commodities.
- Negotiated client contracts to enhance profitability while reviewing pricing structures.
- Led cross-functional team in implementing new CRM solutions, boosting client satisfaction scores by 20%.
- Analyzed customer purchasing patterns and seasonal demands to effectively anticipate needs.
- Collaborated with Operations Team on loading schedules and material availability for timely deliveries.
- Established strong relationships based on trust and transparency, improving overall customer satisfaction.
Produce sourcing specialist
SOBEY'S PRODUCE, Inc.
Boynton Beach
01.2009 - 01.2018
- Negotiated the procurement of over $42 million produce by continually identifying optimum supply sources, coordinating effective logistics arrangements, monitoring price fluctuations, and maintaining awareness of market conditions and growing regions.
- Managed and purchased both fruit and vegetables; imported, domestic, conventional and organic for all Sobeys division.
- Collaborate with category management and strategic sourcing teams for best quality, price and service while maintaining a deep understanding of commodities, grades, and market fluctuations.
- Conducted national negotiations with vendors for base cost and aggregate need of the regions; responsibly leveraged national volume/activity with potential to lower product cost and ensure alignment with Sobeys’ format strategies.
Wal-Mart sr. sourcing REPRESENTATIVE
ROSEMONT FARMS CORP.
Boca Raton
01.2005 - 01.2008
- Surpassed 98% satisfaction ratings from Wal-Mart account by leveraging market knowledge to purchase produce strategically.
- Expanded Wal-Mart account from 12 to 16 divisions by purchasing open-market, contracted, and in-house grown products to fulfill contractual commitments to vendors.
- Minimized freight expenses by employing aggressive but yet fair negotiations skills.
- Bolstered profitability by coordinating deliveries, purchasing on a “short” basis, and making other strategic decisions.
Sourcing representative
ROSEMONT FARMS CORP.
Boca Raton
01.2001 - 01.2005
- Purchased and delivered dry vegetables for up to ten Walmart DC’s across the United States; maintaining high service levels and meeting customer standards.
- Responsible for forecasting warehouse inventory, replenishment of numerous commodities and instructing repacking crews.
- Coordinated all logistical aspects of delivered sales.
- Conducted negotiations with vendors for base cost and aggregate need of the regions; responsibly leverage volume/activity with potential to lower product cost and ensure alignment with Walmart’s’ format strategies.
Trouble Clerk & Accounts RECEIVABLE COORDINATOR
ROSEMONT FARMS CORP.
Boca Raton
01.2001
- Maximized efficiency of financial operations by coordinating account collections, accounts payable/receivable, trouble reports, and settlements.
- Hired as Trouble Clerk and promoted to Accounts Receivable within 2 months.
Education
Accounting Coursework -
BERKLEY COLLEGE
Woodbridge, NJ01.2000
Skills
- Client Relationship Management
- Contract Negotiation & Renewal Strategy
- Revenue Growth & Profitability Optimization
- Vendor Management & Strategic Sourcing
- Forecasting & Demand Planning
- Data Analysis & Performance Reporting
- Market & Competitive Trend Analysis
- Analytical & Problem-Solving Skills
- Inventory Management & Optimization
- Supply Chain & Logistics Coordination
- Managing Distressed / At-Risk Products
- Proficient in FAMOUS (ERP / Inventory Management System)
Certification
FAU Leadership Bootcamp
Timeline
Account Manager & Manager of Account Managers
FARM DIRECT SUPPLY, LLC
07.2024 - 01.2026
Account Manager
FARM DIRECT SUPPLY, LLC
06.2019 - 07.2024
Produce sourcing specialist
SOBEY'S PRODUCE, Inc.
01.2009 - 01.2018
Wal-Mart sr. sourcing REPRESENTATIVE
ROSEMONT FARMS CORP.
01.2005 - 01.2008
Sourcing representative
ROSEMONT FARMS CORP.
01.2001 - 01.2005
Trouble Clerk & Accounts RECEIVABLE COORDINATOR
ROSEMONT FARMS CORP.
01.2001
Accounting Coursework -
BERKLEY COLLEGE