Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Rex Leung

Bethlehem,PA

Summary

Accomplished management professional adept at building high-performing teams. Proven ability to drive cross-functional collaboration and implement innovative solutions to complex business challenges. Committed to delivering results that exceed expectations while maintaining a focus on continuous improvement and sustainable growth.

Overview

18
18
years of professional experience

Work History

SR. MANAGER - MARKETING

Verizon.
10.2022 - Current
  • Utilize data and insight to drive growth and revenue through creation of retail merchandising strategies
  • Created the overall charter and playbook for the Retail Merchandising Strategy organization
  • Created new processes and ways of working to optimize the team for efficient strategy alignment across organizations
  • Built new collaboration opportunities with our IMC partners to be part of initial briefing and strategy meetings
  • Led the testing of new technology for retail improvement of our initiatives
  • Designed the test and learn program for our new mobile fleet strategies

LEAD EXPERIENCE MANAGER

Verizon.
04.2019 - 10.2022
  • Previously Senior Manager of New Retail Formats prior to organizational restructure
  • Managed team of 2 - 6 highly productive members
  • Created new strategies for the future of our Retail Fleet
  • Designed future thinking customer experience strategies in partnership with Agencies
  • Built and executed new store concepts for the Branded Fleet
  • Identified and piloted alternative store formats, while launching scaled solutions across the fleet

MANAGER - EXPERIENCE DESIGN

Verizon.
06.2016 - 04.2019
  • Created new strategies and experiences that redesigned our retail stores, including physical design and merchandising
  • Built all prototypes of 3D work, which include almost fully functional prototype stores
  • Created new Brand Signage guidelines and reinforced signage compliance
  • Executed strategic and creative direction for the digital user experience
  • Identified emerging, latest trends in digital design methodologies and practices
  • Incorporated Lean Six Sigma methodology to simplify processes with the objective of delivering higher quality experiences to increase ROI

ASSOCIATE DIRECTOR - RETAIL OPERATIONS COMMUNICATION

Verizon Wireless.
10.2015 - 06.2016
  • Developed and implemented new National Retail Operations communication strategies
  • Created efficient synergies from Headquarters to our field teams
  • Provided analysis on all aspects of the retail experience to maximize our ROI
  • Led all iconic launch efforts for Retail Operations
  • Created and maintained Go to Market strategies
  • Led and coordinated Retail event planning and Retail attire

ASSOCIATE DIRECTOR - RETAIL DEVELOPMENT & MERCHANDISING

Verizon Wireless.
03.2006 - 10.2015
  • Promoted from consultant and manager roles
  • Owned overall merchandising strategy of the direct retail fleet
  • Analyzed all aspects of merchandising and design, in both our stores and competition, determining strengths and weaknesses to develop an effective strategy
  • Created and maintained National merchandising standards to effectively display products & services to drive revenue and create a better customer experience
  • Managed vendors, contractors and cross functional teams to ensure our design integrity
  • Developed and piloted special projects, such as mystery shops and launch of our Destination and Smart Stores

Education

BS IN NETWORK & COMMUNICATION MANAGEMENT -

DeVry University
North Brunswick, NJ

Skills

  • Strategic Planning
  • Talent Development
  • Organizational Development
  • Vendor & Agency Management
  • Retail Strategy
  • Retail Design Operations
  • Merchandising
  • Market Analysis
  • Cross-Functional Collaboration
  • Partnership Development

Timeline

SR. MANAGER - MARKETING

Verizon.
10.2022 - Current

LEAD EXPERIENCE MANAGER

Verizon.
04.2019 - 10.2022

MANAGER - EXPERIENCE DESIGN

Verizon.
06.2016 - 04.2019

ASSOCIATE DIRECTOR - RETAIL OPERATIONS COMMUNICATION

Verizon Wireless.
10.2015 - 06.2016

ASSOCIATE DIRECTOR - RETAIL DEVELOPMENT & MERCHANDISING

Verizon Wireless.
03.2006 - 10.2015

BS IN NETWORK & COMMUNICATION MANAGEMENT -

DeVry University

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