John Melicor
Director of Marketing
Detroit,MI
Summary
Marketing Director and Navy Veteran leveraging 6 years of experience in customer service, small business solutions, and organization branding. Adept at leading teams of 10 in a dynamic, fast-paced environment. Relocating to the Metro Detroit area to be closer to family. Possess a comprehensive background in partnership development, data analysis, strategic planning, community outreach, networking, targeted advertising, and event coordination. Proven ability to combine vision with the desired branding through innovative marketing strategies. Career supported by a background in small business development to streamline and promote operational success.
Overview
10
10
years of professional experience
Work History
Communications and Marketing Director
Specialty Medical Center
Sterling Heights, MI
2023 - Current
- Directed, coordinated, and executed marketing events with budgets up to $120,000, resulting in increased brand visibility and community engagement.
- Implemented and oversaw marketing campaigns for two medical centers, an urgent care center, and two surgery centers, utilizing an annual budget of $200,000. Successfully achieved targeted ROI and market share growth.
- Led the rebranding and restructuring efforts of two medical centers, one urgent care, and two surgery centers, enhancing their market positioning and elevating brand reputation.
- Directed brand identity standards across social media networks, digital content, and overall site identity, ensuring consistent and impactful messaging across platforms.
- Led the website development of a team of five software engineers for two medical centers, one urgent care, and two surgery centers, resulting in user-friendly, visually appealing, and informative websites.
- Oversaw and provided training to over 55 employees, implementing interdepartmental training programs and brand awareness strategies. Developed marketing strategies for VIP networking events targeting attorneys, surgeons, local politicians, and celebrities, resulting in increased referrals and partnerships.
Director of Marketing
Acupuncture Wellness Center, P.S.
Poulsbo, WA
11.2022 - 03.2023
- Devised marketing plans using print advertising, social media such as LinkedIn
and Instagram, Google Ads, and NextDoor. - Organized and executed robust, creative experiential marketing events by expanding to Medical Expos and Conventions.
- Coordinated and developed ad campaigns with Advertising Agencies to generate dynamic marketing content to reach over 30,000 practitioners and students on a monthly basis.
- Increased Google Analytics effectiveness by 15%, leveraging PPC conversions to higher ROI.
Creative Director
Urban Plant Shop
Bremerton, WA
2018 - 2023
- Negotiated vendor contracts and services to meet specific quarterly budgets up to $48,000 with ROI of up to $192,000.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Managed client relationships and expectations for creative projects with varying budgets of up to $8,000 and objectives with events and non-profit fundraising up to $2,000 per campaign.
- Preserved branding standards of assigned accounts.
- Oversaw hiring, training, and direction of creative personnel to achieve optimal results.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Provided front-end website development using WordPress, Hubspot and other editing software.
- Designed and conducted CRO tests to determine website efficiency with performance capabilities.
Creative Director
Capitol Flora
Seattle, WA
03.2021 - 11.2021
- Consulted with clientele to discuss special occasion floral designs for weddings, funerals, corporate events, and non-profit events.
- Managed team of 4 employees, overseeing hiring, training, and professional growth of employees.
- Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
- Revamped work strategies and processes to accomplish agency objectives and goals.
- Negotiated contracts with stylists and photographers to organize photo shoots.
- Evaluated and approved image retouch work, mechanicals and art proofs to deliver quality results.
- Collaborated with outside agencies to manage project progress and milestones.
Data Analyst Intern
Cornish College Of The Arts
Seattle, WA
04.2019 - 09.2020
- Identified, analyzed, and interpreted trends or patterns in complex data sets by finding correlations and visualizing them with charts.
- Ran data analysis reports and distributed them to the Provost Office.
- Extracted, loaded, and reconciled large amounts of data across four system platforms and sources to validate user-centric scenarios.
- Completed data cleaning and data validation of existing spreadsheets to promote robust data management platform, resulting in accurate data analysis and entry.
Office Services Assistant
Foster Pepper
Seattle, WA
11.2017 - 09.2018
- Completed general administrative tasks by proofreading documents, transcribing handwritten information, and operating calculators to verify financial records.
- Distributed incoming mail from shipments, couriers, and postal delivery to 30 departments within the organization.
- Produced high-quality documents, spreadsheets, and presentations for internal and customer-facing needs.
- Maintained staff directory and company policy handbook for human resources department.
Brand Ambassador
Acosta Sales & Marketing
Seattle, WA
07.2016 - 08.2018
- Identified key high-traffic, consumer-centric locations, and events to deliver brand awareness and implemented team test-driving experiences.
- Communicated successes, competition trends, deals, product introductions, potential accounts, resets, and demo opportunities via recaps.
- Showed an understanding of customers' personal style and preferences when offering product advice.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
General Clerk - Military Contract Position
ICI Services Corporation
Keyport, WA
08.2016 - 11.2016
- Examined documents and materials, recorded changes in data and determined proper indexing or processing tasks to support office filing procedures.
- Updated the DOD SDS (MSDS) HMRS (Hazardous Materials Reference System.
- Developed programs using HTML/CSS.
- Applied chemistry knowledge and expertise to enhance critical applications.
- Identified data entry errors and reported to necessary departments.
- Produced monthly reports using advanced Excel spreadsheet functions.
Petty Officer Third Class
US Navy
Bangor, WA
07.2013 - 09.2016
- Handled administrative requirements, maintained records, and submitted operational reports.
- Mentored and supervised 200 personnel within the unit, providing positive guidance for professional and personal development.
- Supervised manual and automated supply strategies, and connected with supply and data processing teams to facilitate communication and collaboration.
- Patrolled assigned areas to prevent and detect roadway crimes.
- Issued traffic citations and electronic tickets for violations of traffic laws.
- Developed organizational system for case records, reports, logs, and agendas.
Education
Bachelor of Arts - Interior Architecture
Cornish College of The Arts
Seattle, WA05.2022
Skills
- Data Visualization
- SEO/SEM
- WordPress
- HTML/CSS
- Adobe CS Professional
- Production Planning/Coordination
- CMS Tools
- CRO and A/B Testing
- Email Marketing and Automation
- UX Design
Timeline
Communications and Marketing Director
Specialty Medical Center
2023 - Current
Director of Marketing
Acupuncture Wellness Center, P.S.
11.2022 - 03.2023
Creative Director
Capitol Flora
03.2021 - 11.2021
Data Analyst Intern
Cornish College Of The Arts
04.2019 - 09.2020
Creative Director
Urban Plant Shop
2018 - 2023
Office Services Assistant
Foster Pepper
11.2017 - 09.2018
General Clerk - Military Contract Position
ICI Services Corporation
08.2016 - 11.2016
Brand Ambassador
Acosta Sales & Marketing
07.2016 - 08.2018
Petty Officer Third Class
US Navy
07.2013 - 09.2016
Bachelor of Arts - Interior Architecture
Cornish College of The Arts
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