Summary
Overview
Work History
Education
Skills
Timeline
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Rhea Nair

East Hampton

Summary

Multifaceted executive and former professional athlete with a track record of building brands, leading consumer-facing businesses, and delivering operational growth. Proven success across the fashion, logistics, sports, and media industries. A founder and builder at heart, with deep experience in product development, digital strategy, team leadership, and brand storytelling. Passionate about innovation, and scaling ventures from the ground up.

Overview

15
15
years of professional experience

Work History

Publishing & Marketing Consultant

Callaway Arts & Entertainment
New York
01.2024 - Current
  • Played a key role in launching The Unconquerable Game: My Life in Golf & Business, the posthumous memoir of Ely Callaway.
  • Event Coordination: Organized and executed high-profile book launch events including stops on Kiawah Island, Sea Island, Charleston Library Society, New Canaan Library, etc.
  • Public Relations & Media Coverage: Secured and managed PR efforts resulting in coverage by major outlets, including WSJ, The New York Times, Bloomberg BusinessWeek, Golf Channel, Airmail
  • Innovative Publishing: Collaborated on the production of the audiobook version, which utilized AI technology to recreate Ely Callaway’s voice, marking a pioneering approach in posthumous memoir narration.
  • Strategic Partnerships: Facilitated collaborations with golf organizations and clubs to integrate the book into retail and event offerings, enhancing its reach within the golf community.

President & COO

We Deliver Laundry Inc.
New York
01.2020 - 01.2023
  • Oversaw the operational transformation and rapid growth of a regional laundry delivery service, expanding its footprint and digitizing its infrastructure.
  • Scaled the customer base from 80 to 2,000+ active accounts, growing the company’s presence from Northern NJ into Manhattan, Brooklyn, Queens, and Long Island.
  • Directed the company’s transition to the Cents operations platform—streamlining dispatch, order processing, and payment systems—resulting in improvement in delivery efficiency.
  • Built and led a 20-person team across operations, logistics, customer service, and marketing; instituted KPIs and weekly reporting for performance tracking.
  • Developed a digital marketing strategy, including SEM, SEO, and local advertising, driving 3x revenue growth in under 24 months.
  • Created and launched a customer loyalty program and subscription offering, reducing drop off by 40% and increasing lifetime customer value.

Co-Founder & Creative Director

Strike & Cuff
New York
01.2016 - 01.2019
  • Founded a direct-to-consumer and green-grass women’s golf apparel brand, overseeing all aspects from concept to delivery.
  • Product Development: Conceived and designed seasonal collections. Sourced performance and lifestyle fabrics from mills in Italy, China, and the U.S. Acted as fit model, collaborating with pattern makers to refine silhouettes for athletic women.
  • Apparel Production: Managed end-to-end manufacturing with factories in NY and NJ. Traveled on-site to supervise sample runs and conduct final QC inspections before bulk production.
  • Branding & Creative Direction: Worked with a branding agency to develop the visual identity, tone of voice, logo, and packaging. Directed styled and modeled seasonal photo shoots for e-commerce, print, and social media use.
  • E-Commerce & Website Launch: Oversaw the design and build of a custom Shopify site, managing UX, copywriting, navigation, and mobile optimization.
  • Sales & Distribution: Placed wholesale orders and built a retail presence in green-grass golf pro shops in the U.S., while managing D2C fulfillment in-house.

Professional Golfer

LPGA
01.2010 - 01.2016
  • Competed internationally at the highest levels of women’s golf including the LPGA Symetra Tour and the Ladies European Tour
  • Participated in over 100 professional tournaments including the Omega Dubai Ladies Masters and Hero Indian Women’s Open.

Education

Bachelor of Arts - Communications

University of Alabama
Tuscaloosa, AL
01.2010

High School Diploma -

IMG Academy / Pendleton School
Bradenton, FL
01.2006

Skills

  • Apparel Design & Manufacturing
  • Startup Leadership & Brand Building
  • Digital Operations & SaaS Integration
  • E-commerce (Shopify, Squarespace, DTC Strategy)
  • Wholesale Sales & Account Management
  • Product Lifecycle Management
  • Customer Experience & CRM Systems
  • Cross-functional Team Leadership
  • Financial Planning & Vendor Negotiation
  • Digital Marketing including Google Ads and SEO Optimization
  • Proficient in Data analysis, Tableau, Excel, PowerPoint, CRM systems, e-commerce platforms (Shopify, Squarespace)

Timeline

Publishing & Marketing Consultant

Callaway Arts & Entertainment
01.2024 - Current

President & COO

We Deliver Laundry Inc.
01.2020 - 01.2023

Co-Founder & Creative Director

Strike & Cuff
01.2016 - 01.2019

Professional Golfer

LPGA
01.2010 - 01.2016

Bachelor of Arts - Communications

University of Alabama

High School Diploma -

IMG Academy / Pendleton School