Ryan Lynch
Fayetteville,AR
Summary
Shopper marketing and sales leader with a proven track record of driving revenue growth by connecting strategy to in-market execution. Known for developing and activating high-impact promotions, retail partnerships, and customer engagement strategies that influence purchase behavior and deliver measurable sales results. Combines strong commercial acumen with data-driven insights to translate consumer trends into actionable programs that increase traffic, conversion, and overall performance across channels.
Operations professional with proven track record in optimizing processes and driving efficiency. Strong focus on team collaboration, strategic planning, and achieving measurable results. Adept at adapting to changing needs and leading cross-functional teams. Skilled in project management, process improvement, and resource allocation. Dependable and results-driven, known for enhancing operational performance.
Overview
6
6
years of professional experience
Work History
Parts Sales & Operations Manager
MHC Kenworth
Multiple Locations
- Grew e-commerce and private label sales by 125%+, leveraging digital channels to influence shopper behavior and expand reach
- Executed pricing, merchandising, and inventory strategies that improved product availability and increased conversion
- Partnered with cross-functional teams to align product strategy with customer demand and regional market trends
Fleet Account Representative | Assistant Parts Manager | Management Trainee
MHC Kenworth
- Delivered uptime improvements, operational efficiencies, and safety gains
- Managed key accounts including major transportation companies
Supervisor – University Campaign
University of Arkansas
Fayetteville, AR
- Raised $5MM+ total; $1MM individually in first year
- Led, trained, and managed 50+ employees
Senior Director, OEM Sales
S&S Truck Parts
08.2024 - 10.2025
- Led revenue-driving initiatives through targeted promotional campaigns and product positioning strategies, resulting in a record $16.55MM quarter
- Designed and executed high-impact promotional programs (e.g., Year-End Power Up Discount), driving customer conversion and incremental sales
- Developed private label offerings aligned to customer demand and retail partner needs, enhancing brand differentiation and margin performance
- Optimized sales structure and account strategy to improve execution across key customer touchpoints
Sales Manager (New & Used Trucks)
Rush Truck Centers
05.2022 - 07.2024
- Drove $91MM in annual revenue through integrated sales and marketing strategies focused on customer engagement and localized market activation
- Executed strategic partnerships and media campaigns (including 40/29 News and Univision), increasing brand visibility and influencing customer traffic and purchase decisions
- Leveraged market insights and customer data to tailor product offerings and promotional strategies to regional demand
- Built and coached high-performing sales teams focused on customer experience and conversion
General Manager
TLG Peterbilt
07.2019 - 11.2021
- Led end-to-end business transformation, aligning marketing, sales, and operations to drive revenue growth from $9.3MM to $62.75MM
- Implemented customer-focused sales strategies and in-market execution plans that improved traffic, engagement, and overall performance
- Elevated customer experience, increasing satisfaction ratings from 3.4 to 4.8 through improved service delivery and brand consistency
- Reduced excess inventory and optimized product mix to better align with customer purchasing behavior
Education
Bachelor of Science - Horticulture, Landscape & Turf Sciences
University of Arkansas
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Paccar Institute for Managerial Leadership (PIML)
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Karrass Effective Negotiation Training
Skills
- Shopper Marketing Strategy & Execution
- Promotional Planning & Campaign Activation
- Customer Insights & Purchase Behavior Analysis
- Retail & Channel Partnership Development
- Brand Visibility & Local Market Activation
- Private Label & Product Strategy
- Sales Enablement & Field Execution
- Data-Driven Decision Making
Timeline
Senior Director, OEM Sales
S&S Truck Parts
08.2024 - 10.2025
Sales Manager (New & Used Trucks)
Rush Truck Centers
05.2022 - 07.2024
General Manager
TLG Peterbilt
07.2019 - 11.2021
Parts Sales & Operations Manager
MHC Kenworth
Fleet Account Representative | Assistant Parts Manager | Management Trainee
MHC Kenworth
Supervisor – University Campaign
University of Arkansas
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Paccar Institute for Managerial Leadership (PIML)
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Karrass Effective Negotiation Training
Bachelor of Science - Horticulture, Landscape & Turf Sciences
University of Arkansas