RIAD MAHFOUD
New York City,United-States
Summary
Results-driven marketing leader with a proven track record in crafting strategic, successful campaigns that drive profits, increase market share, and secure industry leadership. A focused, performance-oriented manager with expertise in project management, team building, stakeholder relations, and campaign optimization. Bringing several years of experience to a new role committed to achieving outstanding results within tight deadlines
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Manager
LVMH
New York City, United-States
09.2023 - 12.2024
- Led marketing projects, coordinating teams to ensure timely, high-quality outcomes, resulting in a 10% increase in project delivery efficiency
- Optimized CRM strategies, boosting customer engagement by 7% through targeted campaigns and personalized outreach
- Managed VIP relationships, coordinating personalized experiences for high-profile guests
- Developed and implemented marketing plans for the Americas and LATAM, surpassing sales targets
- Organized prestigious events, including product launches and exhibitions, ensuring flawless execution and exceptional experiences for participants.
Business Manager Luxury & Retail
Ekkiden
Paris, France
09.2022 - 08.2023
- Prospected and created a portfolio of key accounts, expanding business opportunities
- Successfully opened 3 new key accounts within 3 months, driving revenue growth
- Implemented an effective key account sales strategy, increasing client engagement and sales performance
- Coordinated an 8-member recruitment and prospecting team, ensuring alignment and productivity
- Developed strong relationships with key clients, leading to increased customer satisfaction and loyalty.
Welcomer
Vacheron Constantin
Paris, France
08.2022 - 12.2022
- Enhanced initial client experience with warm greetings
- Managed client check-ins and appointments efficiently
- Provided product information and directed clients to advisors
- Supported inventory control and visual merchandising
- Maintained high boutique presentation standards.
Sales Performance & Project Manager
TotalEnergies
Paris, France
09.2021 - 08.2022
- Managed client portfolio for 52 subsidiaries, ensuring smooth service delivery
- Planned and coordinated global sales strategies for international growth
- Supported subsidiaries with Salesforce and PowerBi dashboards for better decisions
- Trained 15 subsidiaries as a project manager, enhancing efficiency
- Coached sales directors on P&L over €50M, driving profitability.
Client advisor
CHANEL
Paris, France
09.2021 - 08.2022
- Boosted client relationships and repeat business by 25% with personalized experiences
- Surpassed sales targets by 30% through strategic recommendations and product knowledge
- Represented Chanel at luxury events, enhancing brand prestige
- Mastered Chanel's product lines, training new team members as a trusted advisor
- Managed store operations, improving inventory control and visual merchandising.
Marketing, E-Commerce & PR Assistant
STELLANTIS
Paris, France
08.2020 - 08.2021
- Managed e-reputation for 11 points of sale
- Increased e-commerce traffic by 70% through marketplace management
- Prospected suppliers and negotiated services
- Executed sales and marketing actions
- Handled budgeting tasks
- Organized 26+ events for the group's brands.
Education
MSc Business Development & Key Account Management -
Neoma Business School
Paris, France08.2022
Bachelor's Degree in International Relations -
Ascencia Business School
Paris, France08.2021
Bachelor's Degree in Luxury Management -
College of Rouen
Paris, France08.2020
Skills
- Project Management
- Sales Strategy
- CRM
- Data Analysis
- Client Portfolio Management
- Brand Strategy
- Digital Marketing
- Communication and Negotiation
- SAP
- Cegid
- Salesforce
- PowerBi
- Google Analytics
- Microsoft Office Suite
Languages
French
Native/ Bilingual
English
Full Professional
Spanish
Professional
Arabic
Elementary
Hobbies and Interests
- Tennis
- Formula 1
- Athletics
- Fashion
- Watchmaking
- Jewellery
- Perfumery
- Reading
Certification
- Saint-Cyr Coetquidan Military Academy: Leadership and Crisis Management
- Harvard Business School Online: 4P Model for Strategic Leadership
- Harvard Business School Online: Understanding Customer Needs
Affiliations
- Tennis, Formula 1, Athletics, Watchmaking, Fashion, Jewellery, Perfumery, Reading
- Finalist, Oratio 2020 Eloquence Competition
Timeline
Marketing Manager
LVMH
09.2023 - 12.2024
Business Manager Luxury & Retail
Ekkiden
09.2022 - 08.2023
Welcomer
Vacheron Constantin
08.2022 - 12.2022
Sales Performance & Project Manager
TotalEnergies
09.2021 - 08.2022
Client advisor
CHANEL
09.2021 - 08.2022
Marketing, E-Commerce & PR Assistant
STELLANTIS
08.2020 - 08.2021
MSc Business Development & Key Account Management -
Neoma Business School
Bachelor's Degree in International Relations -
Ascencia Business School
Bachelor's Degree in Luxury Management -
College of Rouen
- Saint-Cyr Coetquidan Military Academy: Leadership and Crisis Management
- Harvard Business School Online: 4P Model for Strategic Leadership
- Harvard Business School Online: Understanding Customer Needs
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