Ricardo Ferrer
Boca Raton
Summary
Results-driven sales professional with a proven track record in driving revenue growth through strategic planning, client relationship management, and effective team leadership. Adept at navigating complex sales cycles, leveraging industry expertise, and delivering innovative solutions to exceed organizational goals. A seasoned leader with extensive experience in equipment sales, customer care, and operations management, committed to fostering long-term client relationships and consistently exceeding targets. Fluent in English and Spanish, with a strong passion for optimizing processes and identifying growth opportunities.
Overview
13
13
years of professional experience
Work History
Commercial Sales Manager - Americas
CPM
01.2024 - Current
- Consistently meet or exceed sales and profitability targets across assigned segments
- Identify and target new business opportunities, driving growth and increasing market share
- Build and maintain long-term relationships with new and existing customers, acting as a trusted advisor
- Collaborate with technical teams to align customer requirements with tailored product solutions
- Deliver engaging product presentations and articulate technical information clearly and concisely
- Represent the 'Voice of the Customer,' providing actionable feedback to improve product offerings and guide development
- Provide detailed and accurate forecasts, sales proposals, and trip reports, ensuring alignment with organizational goals
New Equipment Sales Manager - US
JBT Corporation
01.2023 - 01.2024
- Increased revenue from established accounts through strategic relationship management and upselling
- Ensured seamless communication between clients and internal teams, enhancing customer satisfaction
- Acted as a trusted advisor to clients, consistently recommending solutions that increased upsells and cross-sells
- Analyzed data to identify market trends and customer preferences, enabling targeted sales strategies and improved sales effectiveness
- Traveled extensively across the US and Caribbean regions, engaging with clients to foster trust and collaboration
- Exceeded yearly Annual Operating Plan (AOP) by 10% within the first year in the role
Customer Care Sales Manager - US
JBT Corporation
01.2019 - 01.2023
- Managed sales forecasts and pricing for a portfolio of 35 customers using a CRM platform to ensure accurate tracking and relationship management
- Created service contract proposals valued between $30K and $400K for clients in the US and Caribbean, securing repeat business
- Facilitated smooth transitions between equipment sales and customer care to ensure optimal service continuity
- Delivered a 25% year-over-year sales increase by providing exceptional customer service to citrus and packaging clients
- Proactively developed leads, monitored customer satisfaction, and resolved complaints with timely and effective solutions
- Built a robust client base through personalized guidance and strategic customer care visits
Warehouse Manager
Powerscreen of Florida
01.2018 - 01.2019
- Managed procurement and forecasting of equipment parts to meet domestic and international customer demands
- Negotiated contracts with major vendors, including Terex, Caterpillar, and Motion Industries, to secure favorable terms
- Restructured and optimized warehouse operations, improving efficiency in managing over 1,000 inventory items
- Collaborated with the service department to ensure accurate documentation of machine maintenance and repair processes
Operations Manager
Agriworld Business Inc.
01.2012 - 01.2017
- Oversaw daily operations, ensuring compliance with company policies and cultivating positive vendor relationships
- Managed logistics, including procurement, inventory, and distribution, to support business growth
- Built successful relationships with key clients in the South American agricultural industry, driving repeat business
- Negotiated cost-effective shipping rates with forwarding companies, achieving savings of 3-5%
- Personally sourced high-quality equipment through strategic auction purchases
Education
Bachelor of Arts - Political Science and International Relations
Florida International University
01.2010
Skills
- Strategic Sales Planning
- Team Leadership and Development
- Client Relationship Management
- CRM Implementation and Optimization (Salesforce)
- Cross-Functional Collaboration
- Solution-Oriented Selling
- Negotiation and Closing Skills
- Market Research and Analysis
- Sales skills
- Sales presentations
Timeline
Commercial Sales Manager - Americas
CPM
01.2024 - Current
New Equipment Sales Manager - US
JBT Corporation
01.2023 - 01.2024
Customer Care Sales Manager - US
JBT Corporation
01.2019 - 01.2023
Warehouse Manager
Powerscreen of Florida
01.2018 - 01.2019
Operations Manager
Agriworld Business Inc.
01.2012 - 01.2017
Bachelor of Arts - Political Science and International Relations
Florida International University
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