Ricardo Perera
McAllen,Texas
Summary
Management and marketing professional with experience with experience in brand management and development, sales performance analysis, account development, and cross-functional coordination. Skilled at translating sales data into actionable priorities, collaborating with sales teams and brand representatives, and supporting market execution through account engagement and local marketing initiatives. Brings a background in leadership, operations, and marketing with a focus on building strong business relationships and driving market growth.
Overview
4
4
years of professional experience
Work History
Red Bull On-Premise Brand Manager
L&F Distributors
McAllen, Tx
05.2026 - Current
- Oversee Red Bull on-premise initiatives across multiple branches, focusing on brand presence, product visibility, and consistent market execution.
- Build relationships with on-premise accounts and coordinate promotions, brand activations, and marketing initiatives that support account development and consumer engagement.
- Analyze sales performance and collaborate with Red Bull representatives, sales teams, and branch leadership to identify business opportunities and align market priorities with sales objectives.
- Monitor market trends and competitor activity while coordinating marketing resources and promotional materials to strengthen brand visibility and execution.
Marketing Assistant (Corporate, Multi-Branch Operations Support)
L&F Distributors
McAllen, Tx
05.2023 - 05.2026
- Develop and produce engaging marketing content including graphics, photos, and videos on a regular basis to support brand visibility and campaigns.
- Collaborate with sales and marketing teams across all branches to plan and execute marketing initiatives, events, and projects.
- Maintained consistent communication with leadership and branch teams across multiple platforms to enhance marketing operations and alignment.
- Managed marketing administrative tasks, including timely invoice tracking and processing to ensure smooth operations.
Marketing Director
Ivan Big Tree
Mission, Tx
12.2022 - 05.2025
- Coordinated promotion of company through targeted marketing campaigns and strategies across various media channels.
- Identified and pursued major retailers as potential clients, securing partnerships that contributed to company growth.
- Coordinated company's participation in produce industry expos and events, overseeing logistics to ensure polished brand presence.
- Schedule meetings and organize presentations for established or new clients.
Warehouse Manager
Blizzard Shelled Technology
Mission, Tx
07.2022 - 05.2023
- Schedule and oversee the warehouse team to meet the daily production demands to maximize efficiency and minimize lost time.
- Supervised daily warehouse activities, ensuring quality assurance, inventory control, logistics, production, shipping, and customer service met operational standards.
- Ensure the policies and procedures of the warehouse are being followed.
- Fostered communication between departments to enhance information flow and coordination.
- Maintained updated archive of warehouse records and managed payroll to ensure accurate financial tracking.
Education
Bachelor of Arts - Mass Communication, focus in Advertising, Minor in Marketing
University of Texas Rio Grande Valley
Edinburg, TX05-2019
Skills
Market & Brand Development
- Market Analysis & Opportunity Identification
- Brand Visibility & Market Execution
- Account Relationship Management
Sales & Operations
- Sales Data Analysis & Reporting
- Sales Target Planning & Team Coordination
- Cross-Functional Sales & Marketing Collaboration
Technical Skills
- Microsoft 365 Business & Excel
- Social Media Management & Analytics
- Web Design & Content Creation
Core Strengths
- Leadership and Team Collaboration
- Communication & Stakeholder Alignment
- Problem Solving & Adaptability
Languages
Fluent in English & Spanish
Timeline
Red Bull On-Premise Brand Manager
L&F Distributors
05.2026 - Current
Marketing Assistant (Corporate, Multi-Branch Operations Support)
L&F Distributors
05.2023 - 05.2026
Marketing Director
Ivan Big Tree
12.2022 - 05.2025
Warehouse Manager
Blizzard Shelled Technology
07.2022 - 05.2023
Bachelor of Arts - Mass Communication, focus in Advertising, Minor in Marketing
University of Texas Rio Grande Valley