RICH CRONKRITE
Portland,OR
Summary
Award-winning business development professional with over five years of experience driving new business for Vacasa along the Florida Emerald Coast. Expertise in growth strategies across advertising media, digital display, SEO, direct mail, and custom print. Proven ability to adapt and increase account revenue while enhancing client relationships through strategic account management.
Overview
26
26
years of professional experience
Work History
Sales Executive
Vacasa/Casago
Panama City Beach, FL
05.2021 - Current
- Established client-owner relationships through proactive prospecting and cold calling.
- Negotiated competitive rates and services, delivering accurate market-based earnings projections.
- Collaborated with operations to streamline onboarding processes for new clients.
- Attained sales quotas consistently throughout career, demonstrating strong performance.
- Hired as a remote sales executive and thrived in that role focusing on Florida Panhandle/Fogotten Coast and Anna Maria Island
Key Account Executive
Advo/Valassis
Portland/Seattle, Oregon and Washington
01.2000 - 06.2020
- Role was to hunt and secure new print, digital, and direct mail clients for a large national mail network.
- Developed largest book of business in Western Division, generating $4 to $7 million annually.
- Prospected Hollywood Video/Movie Gallery as a national account worth $5 million.
- Acquired KinderCare and Savers/Value Village as major national accounts.
Education
Bachelor of Arts - Political Science, Teaching Certification
University of Oregon
Eugene, OregonPost Graduate Credit - Marketing, Accounting
Portland State, Seattle University, U of Hawaii
PortlandSkills
- Client relationship management
- Sales forecasting
- Contract negotiation
- Prospecting techniques
- Business development
Awards
- Chairman's Circle Award
- 2018
- 2007
- 2004
Timeline
Sales Executive
Vacasa/Casago
05.2021 - Current
Key Account Executive
Advo/Valassis
01.2000 - 06.2020
Bachelor of Arts - Political Science, Teaching Certification
University of Oregon
Post Graduate Credit - Marketing, Accounting
Portland State, Seattle University, U of Hawaii