Open To Work
Richard Lientz
Sales & Marketing
Sarasota,FL
Work Preference
Summary
Dynamic sales professional with over 17 years of experience driving revenue growth for premium brands across independent, chain, box retailers and distributors. A relentless commitment to exceeding customer expectations and sales targets fuels a results-oriented approach. Recognized as a proactive initiative-taker, adept at swiftly adapting strategies to generate sales momentum both independently and within collaborative team settings. Passionate about fostering trust and cultivating enduring customer relationships that align with the company's best interests.
Overview
20
20
years of professional experience
Work History
Sales & Marketing Professional
FishHunt Essentials, LLC
Southeast
06.2020 - Current
- Outdoor brand representation: Calcutta Outdoors, Gathr Outdoors, Eagle Claw, Wild Gear, .30-06 Outdoors
- Establish strong genuine relationships with wholesale and distribution channels by actively listening and understanding their needs that provide tailored solutions to fit their environment
- Ability to provide in-depth product knowledge and effectively communicate brand features and benefits
- Develop and implement sales strategies to exceed targets, identify trending opportunities for growth and accurately report frontline data that increases market share
- Trusted relationship builder with strong desire to share company history, core values, exceed service and merchandising expectations
- Skilled in visual merchandising, product placement, assortment and POS opportunities that drive retail sales
- Mindset is wired to maximize earning potential, face confrontation head-on and leave a positive, professional experience with every customer
Sr. Regional Sales Manager
YETI Coolers, LLC
Florida
01.2013 - 05.2020
- Founding Sale Team member 2013; Successfully cultivated key relationships, identified strategic opportunity, developed and exceeded ambitious highly growth plans for key accounts, regional ACE and independent retailers
- Fast-tracked a $700K account base in 2014 achieving a quality $10M account base in just four years
- Top-money earner, achieving 100%+ of quarterly targets for 24 consecutive quarters
- Consistently placed in the top 5 of sales team over a seven-year period
- Promoted to Sr. Regional Sales Manager, May 2018 // Awarded Sales Professional of the Year in 2015 / 2017
Managing Partner TBC, Inc.
TOTAL BUSINESS COMMUNICATIONS, INC.
Atlanta, GA
01.2006 - 01.2013
- Created and launched one of the first Prepaid POSA platforms throughout the southeast with over $10+ million in annual sales. Sold directly to grocery, drug, and convenience store retailers
- Established a liaison consulting services for prepaid vendors and grocery distributors to offer prepaid products
- Organically prospected, sold and managed a network of 500+ customers over a seven-year period
- Successfully managing the direct & indirect sales channel to develop and deploy multiple telecom products & services across a single network solution
Education
Bachelor of Science - Economics, Minor in Communications
The Florida State University
Tallahassee, FL1993
Skills
- New Business Development
- Key Account Management
- Driving Sale Team Targets
- B2B B2C Sales Growth
- Consultative Solution Selling
- Negotiation Closing Techniques
- Interpersonal Communications
- Sustaining & Building Relationships
- Strategic Brand Execution
- Merchandising & Assortment Fanatic
- Leader by Support & Example
- Product Knowledge Expert
- Marketing & Trade Show Guru
- CRM Management
Accomplishments
YETI Coolers - Sales Professional of the Year Recipient 2015 / 2017
YETI Coolers - Company wide vote - Bad Ass of the Year Recipient 2019
Timeline
Sales & Marketing Professional
FishHunt Essentials, LLC
06.2020 - Current
Sr. Regional Sales Manager
YETI Coolers, LLC
01.2013 - 05.2020
Managing Partner TBC, Inc.
TOTAL BUSINESS COMMUNICATIONS, INC.
01.2006 - 01.2013
Bachelor of Science - Economics, Minor in Communications
The Florida State University