RICHARD BARRY
Los Angeles,CA
Summary
Results-driven Experiential Marketing Leader with over 20 years of expertise in mobile activations, national tours, and branded environments. Known for translating creative concepts into effective operational strategies and nationwide deployment. Skilled in adapting to fast-paced environments and managing last-minute changes while maintaining high standards of quality.
Overview
24
24
years of professional experience
Work History
Founder
CSBD Activation
Los Angeles, CA
01.2002 - Current
- Founded and scaled a full-service experiential marketing firm specializing in mobile activations and national tours
- Partnered with agencies and brands to develop customized activation programs with measurable ROI
- Oversaw all creative strategy, fabrication, logistics, and nationwide deployment
- Managed budgets, vendor contracts, and operational teams to optimize efficiency and scalability
Skills
- National Tour Production
- Experiential Strategy
- Project Leadership
- Creative production
- On-Site Execution
- Fabrication Management
- Buildout Management
- Vendor Oversight
- Supply Chain Oversight
- Budget Architecture
- Cost Modeling
- Risk Management
- Timeline Management
Client Agency Experience
- Heineken
- Red Bull
- AutoNation
- T-Mobile
- Blaze Pizza
- Corso Marketing Group
Core Capabilities
- National Tour Production & Experiential Strategy
- Fabrication & Buildout Management
- Budget Architecture & Cost Modeling
- Vendor & Supply Chain Oversight
- On-Site Execution & Project Leadership
- Creative-to-Production Translation
- Risk & Timeline Management
Leadership Impact
- Produced multi-market national mobile tours exceeding 3 months
- Designed and deployed fully customized experiential vehicles and environments
- Developed scalable cost structures for high, medium, and lean activation models
- Executed teaser campaigns leveraging street-level visibility
- Directed fabrication, print production, and on-site installation teams
- Cultivated long-term vendor and supply chain partnerships
Linkedin Headline
Experiential Marketing Executive | Founder, CSBD Activation
Timeline
Founder
CSBD Activation
01.2002 - Current