Richard Caplin

Currently supporting Veyl Ventures. Veyl is the maker of Dr. Kellyann Bone Broth Soups, Steve Harvey's L'Evate You and Vet Worthy Pet.

• Acting GM on the Vet Worthy Pet business as owners look to sell asset
• Supporting Veyl's other brands with sales support collaboration. These include: RGM, Retailer "hit list", Pricing Structure, 5P solutions, etc
• Improves client satisfaction by effectively managing multiple projects and consistently meeting deadlines.
• Develops innovative strategies for clients, resulting in increased revenue and business growth.
• Streamlines internal processes to enhance team efficiency and improve overall project outcomes.
• Collaborates with cross-functional teams to successfully deliver comprehensive solutions.
• Conducts thorough market research and analysis, providing valuable insights for client decision making.
• Responsible for finding and hiring 3rd party broker network.

• Volume represented 22% of North American Division volume.
• P&L was accretive to North American Division.
• Managed largest "People" organization within the North American Division.
• Increased company revenue by implementing innovative marketing strategies and streamlining sales processes.
• Established a successful partnership with key industry players, resulting in increased market share for the organization.
• Led a cross-functional team to develop and launch a new product line, contributing to significant growth in sales.
• Implemented cost-saving measures by conducting thorough financial analysis and identifying areas of inefficiency within the organization.
• Enhanced employee engagement and satisfaction through the implementation of comprehensive training programs and performance management systems.
• Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.

• Responsible for managing the 10 largest U.S. grocery customers.
• Customers were considered an "investment" strategy due to accretive share and financial success.
• Organization was a training ground for young in career employees. Essentially, developed the future "Walmart Sales Managers".
• Exceptional relationship building within retail partners.

• Roles included: Business Development, Trade Marketing, National Account Management, Broker Management