Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Richard Franklin

Boulder,Colorado

Summary

Industrious Marketing Specialist offering two years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of social listening , copywriting and brand strategy.

Overview

3
3
years of professional experience

Work History

Content Strategist

StickerGiant
Longmont, CO
06.2021 - 01.2022

Content Strategist at StickerGiant, a key player in the custom sticker and label industry. Recruited to bring a data-first mindset to the company's organic social media strategy

  • Worked independently to build out StickerGiant's social listening capabilities by using Sprout Social's social listening features
  • Managed and developed content strategy for seven social media channels totaling over 185,000 followers
  • Gathered data and managed multiple flow charts and spreadsheets to track performance and drive new insights
  • Organized research findings into concise weekly reports for the Product Marketing Manager to inform brand strategy and creative execution
  • Analyzed conversion and bounce rates to measure success of content

Marketing Specialist

EdBoard Technologies
Boulder, Colorado
06.2019 - 07.2021

EdBoard Technologies is an ed tech Start-up specializing in making tools that teach the fundamentals of electrical engineering. Hired to develop the EdBoard brand identity and handle all marketing channels like website and social media

  • Created and executed a 30-day Kickstarter campaign that successfully raised over $37,000 and was featured on Kickstarter.com's main page
  • Raised $17,500 in new capital by developing a professional pitch deck for Boulder's 12th New Venture Challenge
  • Developed multiple paid marketing campaigns using tools like Facebook Business Manager and Google Ads with budgets between $1,000 and $15,000 per campaign
  • Monitored trends in social media, industry and competitive landscape to create new material.

Education

Bachelor of Science - Strategic Communication

University of Colorado Boulder
Boulder, CO
04.2020

Associate of Arts - General Studies

Front Range Community College
Westminster, CO
12.2016

Skills

  • Ability to Work in a Team
  • Adobe Creative Suite
  • Analytics and SEO
  • Brandwatch
  • Brand Strategy
  • Client Management
  • Facebook Ads
  • Google Ads and Google Analytics
  • Interpersonal Communication
  • Microsoft Office
  • Sprinklr
  • Social Media Management
  • Social Listening

Timeline

Content Strategist

StickerGiant
06.2021 - 01.2022

Marketing Specialist

EdBoard Technologies
06.2019 - 07.2021

Bachelor of Science - Strategic Communication

University of Colorado Boulder

Associate of Arts - General Studies

Front Range Community College
Richard Franklin