Richard Hanna
Sunrise,FL
Summary
Results-driven digital marketing manager with 7+ years of experience leading innovative marketing strategies, implementing AI technologies, and driving improvements in brand visibility and engagement. Proven track record in optimizing digital channels, enhancing team productivity, and delivering measurable results across multiple platforms. Adept at managing cross-functional teams and coaching advisors, with a focus on continuous improvement and strategic growth. Seeking to leverage these skills to contribute to the city's marketing and communications objectives. Authorized to work in the US for any employer.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Sound Income Group
Fort Lauderdale, FL
12.2020 - Current
- Led a team of 4 marketing and communications professionals, overseeing the development and execution of comprehensive marketing strategies across all digital platforms.
- Directed the implementation of AI-driven marketing tools, resulting in a 30% increase in operational efficiency and a 20% reduction in customer acquisition costs.
- Created and managed multi-channel marketing campaigns that increased brand awareness by 50% and improved engagement across key demographics.
- Oversaw the development and management of the company’s digital content, including website updates, social media posts, email newsletters, and video content, ensuring alignment with strategic objectives.
- Monitored and analyzed marketing campaign performance, using data-driven insights to optimize future initiatives and improve ROI by 45%.
- Managed the division’s budget, ensuring all marketing initiatives were executed within budgetary constraints while achieving a 15% cost savings year-over-year.
- Trained and developed departmental personnel, conducting regular coaching sessions and workshops to enhance team skills in digital marketing, AI integration, and content creation.
- Collaborated with executive leadership to align marketing efforts with the company’s strategic goals, contributing to a 20% increase in overall company revenue.
- Led end-to-end email marketing campaigns, including segmentation, A/B testing, deployment, and performance analysis, to drive client engagement and talent acquisition goals.
- Managed marketing automation platforms (Mailchimp, ActiveCampaign, Eloqua) and optimized workflows, lead nurturing, and database management to enhance campaign ROI.
- Developed and implemented strategic marketing/advertising campaigns for talent acquisition across platforms like Indeed and LinkedIn, resulting in measurable recruitment success.
Marketing Director
Beauty Angels Academy
01.2019 - 06.2020
- Increased client outreach by 40% through the development and execution of multi-channel marketing strategies, including social media, email, and content marketing.
- Directed the launch of targeted digital campaigns, resulting in a 25% growth in brand visibility across key social media platforms.
- Managed the design and optimization of landing pages, increasing conversion rates by 18% and enhancing overall user experience.
- Led a public relations initiative that resulted in a 30% increase in media coverage, strengthening the academy’s industry presence.
- Supervised a team of 5 marketing professionals, achieving a 20% increase in team efficiency through streamlined processes and effective collaboration.
Social Media Manager
The Christmas Palace
09.2017 - 12.2018
- Developed and executed social media strategies that increased online sales by 28% during peak seasons.
- Improved SEO performance by 35%, resulting in higher search engine rankings and increased organic traffic.
- Managed content creation and publication, growing social media engagement by 40% across platforms including Facebook, Instagram, and Twitter.
- Designed and executed marketing newsletters that achieved an average open rate of 25%, exceeding industry standards.
- Actively engaged with customers across social media, leading to a 15% increase in positive brand mentions and improved customer satisfaction.
Head of Social Media / Marketing Coordinator
Planet Air Sports
10.2015 - 08.2017
- Developed and implemented social media campaigns that contributed to a 20% increase in attendance at key events and activities.
- Increased customer reviews by 30% on platforms such as Yelp, Google, and Facebook, enhancing the company’s online reputation.
- Created and managed email marketing campaigns that resulted in a 15% increase in customer retention.
- Led content creation efforts, producing engaging visual and written content that boosted social media following by 25%.
- Conducted in-depth analysis of social media performance, providing actionable insights that improved overall digital marketing strategy by 15%.
Education
Bachelor's - Liberal Studies
Florida International University
01.2018
Skills
- Content Creation
- Adobe Photoshop
- Classroom Experience
- Adobe Creative Suite
- Social Media Marketing
- Social Media Management
- Eloqua (5 years)
- Web Development
- Analytics
- Google Adwords
- Classroom Management
- Customer Service
- HubSpot
- Lesson Planning
- PPC Campaign Management
- E-Commerce
- Content Management
- Copywriting
- Search Engine Optimization (SEO)
- SEM
- Email Marketing
- Branding
- Project Management
- Leadership
- Google Analytics
- Blogging
- User Interface (UI)
- Digital Marketing
- Events Management
- Wordpress
- Microsoft Office
- Web Design
- Photography
Certification
Hubspot Digital Marketing
Certified GURU Email Specialist
Timeline
Digital Marketing Manager
Sound Income Group
12.2020 - Current
Marketing Director
Beauty Angels Academy
01.2019 - 06.2020
Social Media Manager
The Christmas Palace
09.2017 - 12.2018
Head of Social Media / Marketing Coordinator
Planet Air Sports
10.2015 - 08.2017
Bachelor's - Liberal Studies
Florida International University