Hi, I’m
Richard Koloch
Salt Lake City,Utah
Summary
E-commerce Specialist As a Director of E-Commerce and digital marketing expert, my focus is on implementing E-Commerce initiatives to increase brand recognition and web traffic. Through continual analysis of things like customer insights and performance metrics, I identify target markets, create effective marketing messages, and make data-driven decisions to maximize your ROI. Your campaigns will be built on comprehensive and transparent analytics- the type that bring lasting partnerships with external vendors. While fulfilling web orders and consistent follow up on brand awareness is how the boating industry keeps moving forward with the best possible gear.
Overview
23
years of professional experience
Work History
Genesis Marine Products
Director of E-Commerce & Marketing
02.2014 - Current
Job overview
- Managing E-Commerce stores, including product setup, order fulfillment, customer service and website maintenance.
- Logistics integration of fulfilling web orders.
- Outlining accurate analytics on 6+ Sales Channels.
- Buying, inventorying, & listing management.
- Hiring for E-Commerce & Analytics sides of business.
- Shopify Plus integrations on Apps and AI filings.
- Overseeing the launch of customer success solutions to expand opportunities & drive over $10 Million in Revenue Growth in Retail & Online success.
- Driving the delivery of returning customer base of over 30% & driving an average of conversion rates over 3%.
- Handling over 25+ manufacturers profits for stores & E-Commerce.
Sapa Gastronomy
Lead Server
12.2020 - Current
Job overview
- Oversaw daily operations of service team, delegated tasks, and trained new staff.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals, and walk-in business.
- Kept register accurate through correct billing, payment processing, and cash management practices.
- Cultivated warm relationships with regular customers.
- Taught staff how to deliver outstanding service to every customer without sacrificing profit objectives.
- Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
The North Face
Director Of E-Commerce & Logistics
11.2011 - 02.2014
Job overview
- Managed the day-to-day operations of the E-Commerce and logistics departments for a large retail organization and customer experience on purchases, returns, and warranties.
- Responsible for the efficient and cost-effective operation of all ecommerce and logistics processes and systems.
UtahSkis.com (Ski N’ See)
Director Of E-Commerce & Logistics
09.2008 - 10.2011
Job overview
- Monitored and evaluated online traffic and website performance.
- Inventory management, order fulfillment, transportation, customer service, and logistics.
- Coordinated with marketing, sales, and web design teams to ensure a seamless user experience.
- Retail buying for store and online inventory management.
Chilis's Bar and Grill
Lead Bartender
04.2003 - 12.2020
Job overview
- Closed out cash register and prepared cashier report at close of business.
- Crafted special drink and cocktail menu items for seasonal offerings.
- Maintained secure cash drawers, promptly resolving discrepancies in daily totals.
- Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
- Trained Number new bartenders on drink preparation, product promotion, garnish preparation, and sanitation protocol.
- Handled simultaneous customer, team, and business needs while avoiding unnecessary delays or errors.
Education
DeVry UniversityAtlanta, GA
Associate of Arts from E-commerce
05.2006
Sequoyah High SchoolCanton, GA
High School Diploma from High School Diploma
05.2003
Skills
E-Commerce Sales & Web Design
E-Commerce logistics
Integrations of shopify plus to shipstation
Direct consumer fulfillments
6 sales channels across platforms
UX auditing on current apps
Hiring on staff needed for platform assistance
B2B inventory maintenance and integrations
Shopify plus platform management
References upon request
Accomplishments
Taught boating etiquettes on water demo lessons
I’ve been doing online sales for over 25 years as well as building websites as dealing with seller channels like eBay, Amazon, and Walmart, Shopify and Quivers platforms
Timeline
Lead Server
Sapa Gastronomy
12.2020 - Current
Director of E-Commerce & Marketing
Genesis Marine Products
02.2014 - Current
Director Of E-Commerce & Logistics
The North Face
11.2011 - 02.2014
Director Of E-Commerce & Logistics
UtahSkis.com (Ski N’ See)
09.2008 - 10.2011
Lead Bartender
Chilis's Bar and Grill
04.2003 - 12.2020
DeVry University
Associate of Arts from E-commerce
Sequoyah High School
High School Diploma from High School Diploma