Richard Lokhnauth
Broker & CEO
Orlando,FL
Summary
Residential & Commercial Real Estate Broker, Sales & Marketing Specialist and Respected marketing strategist with over 25 years progressive career positioning teams to surpass ambitious sales objectives across geographically dispersed territories. Accomplished Broker adept at growing business through deep knowledge of the Real Estate Industry and strong relationship-building abilities. Highly motivated, results-driven innovator with current experience implementing marketing, sales, and promotional programs to maximize revenue and market share within a variety of industries. Success in analyzing market trends, opening new markets, and guiding launch of new products. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Exceptional communication and negotiation skills to manage competing deadlines. Proficient in advising clients on prices, mortgages and market conditions. Exceptional communication and negotiation skills to manage competing deadlines.
Overview
25
25
years of professional experience
Work History
BROKER & CEO - MULTI-MILLION DOLLAR PRODUCER
RL LUXURY REAL ESTATE
01.2015 - Current
- Provide guidance and assist sellers and buyers in marketing and purchasing residential, commercial, renovation and investment properties
- Consult clients on market conditions, prices, mortgages, legal requirements and other related matters
- Determine clients' needs and financial abilities to propose solutions that suit their needs
- Perform comparative market analysis to estimate property values
- Develop strong networks and working relationships with attorneys, mortgage lenders, and contractors
- Grow client base by hosting and participating in community activities, drop-ins, placing advertisements and responding to inquiries.
MARKETING COMMUNICATION CONSULTANT
SELF EMPLOYED
07.2014 - 01.2017
- Provided leadership in the delivery of marketing and external communications activities for multiple clients
- Review and update various marketing material, including new content for new products
- Served as a subject matter expert and delivered expert marketing direction and advice on appropriate approaches and content, ensuring quality and brand standards are met
- Increased the bottom line of clients and led the development of improved marketing strategies.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
VICE PRESIDENT, MARKETING-CONTENT MANAGER
CITIGROUP
01.2012 - 06.2014
- Analyzed how brand was positioned in the market and crystallized target customer insight, resulting in a significant increase in business revenue
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Took brand ownership and provided the vision, mission, goals and strategies for company branding, leveraging target audience engagement through direct mail, digital, and IT campaigning
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Review various Marketing Collaterals before Print and Distribution
- Developed alliances with key sourcing partners and organized a series of events and marketing initiatives to drive lead-generation and premium positioning.
ASSISTANT VICE PRESIDENT, MARKETING
TALBERT & TALBERT LLC
11.2010 - 01.2012
- Directed sales and marketing organization, including new client acquisition and the development of new marketing collateral
- Spearheaded vision, strategy, and execution of business operations
- Oversaw staffing, strategic directives, and training of marketing initiatives through human resources
- Developed and implemented marketing plans, established marketing and sales objectives, and prepared company-wide sales forecasts
- Managed project teams through due-diligence, prioritization, and development of key business initiatives
- Substantially improved productivity while reducing operational costs.
COMPLIANCE ANALYST / PROJECT MANAGER / MARKETING COORDINATOR
LORD, ABBETT & CO. LLC
12.2004 - 10.2010
- Assisted in researching, identifying, and pursuing new business opportunities
- Stayed current with latest changes to applicable regulatory standards and company procedures.
- Enforced compliance with complex state and federal laws, rules and regulations for industry.
- Managed the sales and marketing lifecycle from strategic planning to tactical activities and specified market requirements for current and future business needs
- Provided Legal Content for new marketing products
- Communicated materials documentation deficiencies to project engineer, project staff and design-builder.
- Performed quality control reviews to ensure organizational compliance with SEC and FINRA rules and regulations.
Education
Certified Commercial Personnel (CCP) - Real Estate -
JM University
Florida Real Estate Broker - Licensed -
Climer School of Real Estate
Certificate, MS Office Applications -
Career Education International Group
New York, New YorkMortgage Origination License - Finance
Nationwide Multistate Licensing System & Registry
USA08.2023
Residential/Commercial Development Certification -
Cornell University
01.2020
Business Management -
Lake-Sumter State College
01.2018
Coursework in Business Management, Economic Strategies and Communication -
SUNY - Empire State College
Saratoga, New York01.2013
Skills
- Residential and Commercial Real Estate
- Strategic Marketing Initiatives
- Market Segmentation & Analysis
- Real Estate Investments
- Advertising & Product Promotions
- Program Planning & Implementation
- Account Management & Growth
- Channel Partner Relationships
- Project Management
Timeline
BROKER & CEO - MULTI-MILLION DOLLAR PRODUCER
RL LUXURY REAL ESTATE
01.2015 - Current
MARKETING COMMUNICATION CONSULTANT
SELF EMPLOYED
07.2014 - 01.2017
VICE PRESIDENT, MARKETING-CONTENT MANAGER
CITIGROUP
01.2012 - 06.2014
ASSISTANT VICE PRESIDENT, MARKETING
TALBERT & TALBERT LLC
11.2010 - 01.2012
COMPLIANCE ANALYST / PROJECT MANAGER / MARKETING COORDINATOR
LORD, ABBETT & CO. LLC
12.2004 - 10.2010
Certified Commercial Personnel (CCP) - Real Estate -
JM University
Florida Real Estate Broker - Licensed -
Climer School of Real Estate
Certificate, MS Office Applications -
Career Education International Group
Mortgage Origination License - Finance
Nationwide Multistate Licensing System & Registry
Residential/Commercial Development Certification -
Cornell University
Business Management -
Lake-Sumter State College
Coursework in Business Management, Economic Strategies and Communication -
SUNY - Empire State College
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