Richard Skipper
Columbia,SC
Summary
Dynamic sales and marketing professional with a proven track record of creating and implementing successful strategies that drive growth, regardless of scale or budget. Expertise in maximizing profits within constrained resources, complemented by strong market research skills to develop insightful strategic reports. Recognized for organizing and promoting impactful marketing campaigns while aggressively pursuing new sales leads, resulting in a consistently high sales close rate. Committed to fostering long-term relationships with locally owned businesses and agencies through innovative advertising initiatives.
Overview
2026
2026
years of professional experience
Work History
Director of Sales and Senior Account Rep
Midlands Media Group and
Columbia, SC
07.2021 - 12.2025
- Assisted in developing sales strategies to enhance customer engagement and satisfaction.
- Collaborated with team members to identify new market opportunities through research and analysis.
- Utilized CRM software to track customer interactions and maintain accurate sales records.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Participated in team meetings to discuss sales goals, performance metrics, and improvement plans.
CEO
Greater Cayce West Columbia Chamber of Commerce
Cayce, SC
04.2017 - 05.2021
- Directed organizational strategy and vision to enhance market presence and profitability.
- Fostered innovation by implementing new technology solutions to streamline operations.
- Cultivated partnerships with key stakeholders to drive business growth and sustainability initiatives.
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Drove profitability with thorough financial analysis and strategic decisionmaking.
Senior Media Rep
Hometeam Columbia/Midlands Media Group
Columbia, SD
07.2012 - 05.2017
- Developed and managed multimedia content strategies across various platforms to enhance brand visibility.
- Collaborated with cross-functional teams to create targeted campaigns that increased audience engagement.
- Analyzed media performance metrics to optimize campaign effectiveness and drive continuous improvement.
- Mentored junior team members on best practices for content creation and distribution strategies.
- Managed high-profile client accounts, ensuring consistent delivery of exceptional results.
- Established strong relationships with key industry partners to expand network and business opportunities.
New Business Development Manager
Portico Publications - Free Times
Columbia, CT
02.2007 - 07.2012
- Developed strategic partnerships to enhance market penetration and revenue growth.
- Conducted thorough market research to identify emerging trends and client needs.
- Led cross-functional teams to execute business development initiatives successfully.
- Analyzed competitive landscape to inform pricing strategies and product positioning.
Account Manager
Inner City Broadcasting
Columbia, SC
1999 - 2007
- Developed and maintained strong client relationships to enhance customer satisfaction and retention.
- Coordinated account activities and resources to ensure timely delivery of services and solutions.
- Analyzed client needs to provide tailored recommendations, improving overall service delivery.
- Collaborated with cross-functional teams to streamline processes and resolve client issues efficiently.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
Skills
- Data-driven decision making
- Key account management
- Sales training
- Marketing analytics
- Pricing strategy
- Partnership development
- Advertising management
- Sales presentations
- Strategic planning
- Business growth and retention
- Leads prospecting
- Brand-building strategies
Timeline
Director of Sales and Senior Account Rep
Midlands Media Group and
07.2021 - 12.2025
CEO
Greater Cayce West Columbia Chamber of Commerce
04.2017 - 05.2021
Senior Media Rep
Hometeam Columbia/Midlands Media Group
07.2012 - 05.2017
New Business Development Manager
Portico Publications - Free Times
02.2007 - 07.2012
Account Manager
Inner City Broadcasting
1999 - 2007