Richard Vaughn
Madison,AL
Summary
Results-oriented Sales Director and Manager credited with 25 years' consistently growing bottom-line profits. Savvy negotiator and leader adept at building exceptional teams, improving customer experience through value-added strategies and executing highly-profitable sales plans for Professional Luxury Car Brand Sales employees.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Sales Director
Lexus Of Huntsville
01.2020 - Current
- Led high-performing sales team through effective coaching, mentoring, and performance management strategies that drove company towards two-time increases in numbers for car sales and gross profits in four years.
- Enhanced customer satisfaction with focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Fostered culture of continuous improvement within sales department, regularly organizing workshops and skill-building sessions for employees at various levels of expertise.
- Recruited by owner to bring back title of "Elite" car company and proved to be successful from 2020 to 2024.
- Boosted profits through effective supervision of entire sales department to hit unrivaled, top performing months recorded in company's history.
Sales Manager
Mercedes-Benz Of Huntsville
12.2016 - 01.2020
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Increased sales revenue by developing and implementing effective sales strategies to carry Mercedes Benz of Huntsville to No. 1 Leading Luxury Brand in North Alabama
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
General Sales Manager
Mercedes-Benz Of Dothan
02.2011 - 11.2016
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached 12-15 sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Increased to record level sales by boosting profits and applying proactive management strategies and techniques.
- Streamlined communication channels between sales, marketing, and customer service departments to ensure cohesive approach to business development.
Car Sales Manager
Capital Eurocars Tallahassee
12.2001 - 12.2010
- Coordinated staff schedules efficiently to ensure adequate coverage during peak hours while minimizing labor costs when possible.
- Influenced inventory control effectively by closely monitoring stock levels, coordinating timely vehicle purchases, and maintaining organized lot displays.
- Collaborated with finance department to secure competitive financing options for customers, resulting in increased sales.
- Adapted sales approach during economic downturns by offering flexible financing options and focusing on budget-friendly vehicles, maintaining consistent revenue streams.
Sales Manager
Lexus Of Huntsville
12.1999 - 11.2001
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Negotiated contracts with vendors and suppliers, ensuring best pricing and terms for company profitability.
- Compiled and analyzed data to determine approaches to improve sales and performance in daily operations.
Education
University of West Georgia
Carrollton, GASkills
- Sales Strategies
- Networking and relationship building
- Goals and performance
- Presentations and public speaking
- Sales process optimization
- Salesforce proficiency
- Strategic Planning
- Goal Setting
- Revenue Forecasting
- Continuous improvements
- Market intelligence
- Product Knowledge
Accomplishments
- Named "Elite Lexus Dealership Manager" 4 years in a row
- Achieved "Accolade 2023 Best Ever in Store History" from Lexus Corporate by tremendously surpassing projected sales and profit goals for the year.
- Achieved Capital Eurocars "BMW Center of Excellence Manager" in 2004-2007 through effectively helping with moving the needle to new levels.
- Achieved "Master Certified Mercedes Sales Manager" in Dothan and Huntsville by skyrocketing profits.
Certification
- CSP - Certified Sales Professional
Timeline
Sales Director
Lexus Of Huntsville
01.2020 - Current
Sales Manager
Mercedes-Benz Of Huntsville
12.2016 - 01.2020
General Sales Manager
Mercedes-Benz Of Dothan
02.2011 - 11.2016
Car Sales Manager
Capital Eurocars Tallahassee
12.2001 - 12.2010
Sales Manager
Lexus Of Huntsville
12.1999 - 11.2001
University of West Georgia
- CSP - Certified Sales Professional
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