Richard Weisel
Franklinville,NJ
Summary
Market development leader with a strong track record in customer relationship management and sales performance evaluation. Expertise in data analysis and execution of market strategies that significantly enhance brand visibility. Proven ability to drive results and foster customer loyalty through strategic initiatives.
Overview
19
19
years of professional experience
Work History
Market Development Leader
UTZ Quality Foods
Deptford, NJ
10.2024 - Current
- Formulated market strategies that elevated brand visibility and awareness.
- Cultivated partnerships with retailers to strengthen distribution channels.
- Conducted competitor analysis to guide strategic decision-making.
- Established strong customer relationships through exceptional service.
- Delivered training and guidance to team members on market development initiatives.
- Evaluated sales data to assess campaign performance and implement adjustments.
Route Sales Representative
Frito Lay
Vineland, NJ
05.2014 - 10.2024
- Cultivated relationships with current customers to enhance loyalty and retention.
- Implemented strategies that increased sales volume and improved overall performance.
- Executed daily pre-trip inspections to ensure delivery vehicle compliance and safety.
- Maintained delivery vehicles through regular servicing to optimize operational reliability.
- Responded promptly to customer inquiries about products and services, ensuring satisfaction.
- Organized work space consistently to promote efficiency and productivity.
- Utilized corporate vehicle for product delivery, prioritizing customer experience optimization.
- Verified product displays adhered to company specifications for placement, date codes, and pricing.
Customer Service Manager
Walmart
Turnersville, NJ
08.2007 - 04.2014
- Delivered exceptional customer service, enhancing overall customer satisfaction.
- Monitored staff performance to uphold customer service standards.
- Evaluated and authenticated returns, exchanges, and voids efficiently.
- Organized shift assignments to achieve optimal coverage.
- Maintained composure in high-pressure situations, effectively diffusing tensions.
- Delegated tasks to staff while setting clear priorities and goals.
Education
Associate of Arts - Criminal Justice
Rowan College At Gloucester County
Sewell, NJ06.2009
Skills
- Sales performance evaluation
- Customer relationship management
- Data analysis and analytics
- Team leadership
- Problem solving
- Goal setting
- Business needs analysis
Accomplishments
- Frito-Lay Top Performer Award 2021 & 2022
- Utz Top MDL Mid-Atlantic Award Winner 2025
Timeline
Market Development Leader
UTZ Quality Foods
10.2024 - Current
Route Sales Representative
Frito Lay
05.2014 - 10.2024
Customer Service Manager
Walmart
08.2007 - 04.2014
Associate of Arts - Criminal Justice
Rowan College At Gloucester County