Richard Welch
Amarillo,TX
Summary
Dynamic General Manager with a proven track record in operations management, driving occupancy rates from 38% to 94%. Expertise in team leadership and customer relations, delivering measurable results in business growth and employee satisfaction.
Results-driven professional with extensive experience in managing hospitality operations. Skilled in training and development, optimizing performance, and enhancing customer satisfaction. Committed to fostering a positive workplace culture while implementing strategic initiatives that drive profitability.
Accomplished General Manager known for increasing revenue through innovative marketing and operational strategies. Proven ability to streamline processes, enhance guest experiences, and build strong relationships with clients and employees, ensuring long-term organizational success.
Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.
Customer-oriented General Manager with 22 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
1
1
Certification
10
10
years of professional experience
Work History
General Manager
Fifth Seasons (Ram Hotels)
12.2025 - 08.2026
- Increase occupancy from 38% to 94% in 3 months while increasing stay over occpancy by 75%
- Increased ADR from $40.77 to $82.87 in 4 months
- De creased employee payroll from $26,300 to $17,500 by increase staff and lowering hours worked eliminating overtime where possible
- Oversaw daily operations, ensuring compliance with company policies and procedures.
- Managed team schedules, optimizing staff allocations for peak performance.
- Developed and implemented training programs to enhance employee skills and productivity.
- Coordinated guest services, maintaining high satisfaction levels through effective communication.
- Analyzed operational reports to identify areas for process improvement and cost reduction.
- Implemented inventory management systems to streamline supply chain processes.
- Enhanced marketing strategies, driving increased visibility and brand awareness within local market.
- Fostered a positive workplace culture through team-building initiatives and recognition programs.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Formulated policies and procedures to streamline operations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Managed budget implementations, employee evaluations, and contract details.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Enhanced customer satisfaction with introduction of customer feedback system, leading to service improvements and repeat business.
- Optimized supply chain logistics, ensuring timely delivery of products and significantly reducing transportation costs.
- Fostered culture of continuous improvement, introducing regular review sessions that boosted team performance and morale.
- Boosted employee retention by developing comprehensive benefits package and fostering positive work environment.
- Negotiated with suppliers to secure better pricing, reducing operational costs while maintaining product quality.
- Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
- Implemented sustainability initiative, reducing energy consumption and waste, and promoting eco-friendly practices.
- Enhanced team collaboration and communication by introducing new project management tool, leading to more efficient project completions.
- Pioneered corporate social responsibility program, building community engagement and enhancing brand reputation.
- Accelerated digital transformation by overseeing adoption of cloud-based solutions, improving data accessibility and security.
- Improved operational efficiency by streamlining workflow processes and adopting cutting-edge technology.
- Developed and executed comprehensive employee training program, elevating staff skills and improving service delivery.
- Spearheaded development of new market strategy, significantly enhancing brand recognition and customer base with innovative advertising campaigns.
- Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Interacted well with customers to build connections and nurture relationships.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Managed daily hotel operations to ensure exceptional guest experiences.
- Coordinated staff schedules to optimize workflow and service delivery.
- Collaborated with department heads to streamline communication and operational efficiency.
- Utilized property management systems for efficient booking and resource allocation.
- Maximized revenue generation through strategic room pricing, inventory management, and upselling techniques at the front desk.
- Booked large groups for weddings, seminars, conferences, and other events, providing best available room rates.
- Enhanced food and beverage offerings by collaborating with culinary teams on menu development, presentation standards, and pricing strategies.
- Increased customer service ratings through personable service.
- Oversaw day-to-day operations of 122-room hotel with staff of 34 employees.
Assistant General Manager
Baymont By Wyndham
02.2024 - 01.2026
- Coordinated daily operations to ensure seamless guest experiences and high satisfaction rates.
- Assisted in managing budgets, monitoring expenses, and optimizing resource allocation.
- Developed training programs for staff to enhance service quality and operational efficiency.
- Implemented inventory control measures to reduce waste and improve supply chain management.
- Oversaw front desk operations, ensuring compliance with brand standards and guest protocols.
- Analyzed customer feedback to identify areas for service improvement and implement solutions.
- Led initiatives to increase employee engagement, resulting in improved morale and productivity levels.
- Handled cash accurately and prepared deposits.
- Motivated, trained, and disciplined employees to maximize performance.
- Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth.
- Increased customer satisfaction by addressing and resolving concerns in a timely manner.
- Resolved problems promptly to elevate customer approval.
- Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
- Ensured compliance with all health department regulations by implementing strict sanitation guidelines throughout the establishment.
- Monitored facility maintenance needs, coordinating repairs and upgrades as necessary to keep operations running smoothly.
- Analyzed customer feedback data to identify areas of improvement and develop solutions.
- Mentored and motivated team members to achieve challenging business goals.
- Developed and implemented policies and procedures to improve customer service and satisfaction.
- Trained new staff members, equipping them with skills needed for success in their roles.
- Boosted team morale and productivity by implementing regular feedback sessions and recognition programs.
Lead Welder
Rienert Hay and Commodities
03.2022 - 02.2024
- Supervised daily welding operations, ensuring adherence to safety protocols and quality standards.
- Trained and mentored junior welders on techniques and equipment usage.
- Collaborated with project managers to evaluate specifications and deliver efficient welding solutions.
- Implemented process improvements that enhanced productivity and reduced waste in welding procedures.
- Conducted regular inspections of finished products to maintain high-quality standards and compliance.
- Coordinated with maintenance teams to ensure optimal functioning of welding equipment and tools.
- Led troubleshooting efforts for complex welding issues, enhancing overall operational efficiency.
- Reduced project completion time, utilizing strong communication skills to collaborate effectively with team members.
- Demonstrated expertise in various welding processes such as MIG, TIG, stick, and flux-cored arc welding.
- Streamlined workflow processes through the development of optimized routines tailored to specific goals or objectives within each project phase.
- Maintained precise measurements for accurate fabrication by utilizing blueprints and drawings effectively.
- Provided guidance and support for junior welders, fostering professional growth within the team.
- Consistently met deadlines by efficiently managing workload and prioritizing tasks according to project requirements.
- Improved overall product quality through thorough inspection of completed welds and addressing any defects promptly.
- Maximized weld strength and durability by selecting appropriate materials for each job.
- Ensured optimal production efficiency with proper planning, coordination, and organization of tasks.
- Increased productivity by effectively using tools and machinery to prepare workpieces for welding.
- Solved complex technical issues with innovative solutions that improved overall project outcomes.
- Achieved high-quality welds by following appropriate welding techniques and procedures.
- Contributed to a positive team culture by acting as a reliable resource for colleagues seeking assistance or advice in their own work-related tasks.
- Maintained effective relationships with clients, suppliers, and other stakeholders to ensure smooth project execution.
- Fabricated shop parts directly from blueprints.
- Enhanced safety standards by consistently inspecting equipment and maintaining a clean work area.
- Completed welding projects using gas tungsten arc, gas metal arc, flux-cored arc, plasma arc, and shielded metal arc equipment.
- Clamped, held, tack-welded, heat-bent and bolted component parts to achieve required configurations and positions.
- Operated hoists, cranes, and power tools to dismantle equipment to find and remove defective parts.
- Conducted special welds with extremely low tolerances for industrial operations.
- Welded parts using arc, gas-shielded arc, submerged arc, and gas equipment.
- Examined structure and texture of parts to detect imperfections.
- Removed and repaired unacceptable welds with air arc and grinder to meet quality guidelines.
- Welded in flat, horizontal, vertical, and overhead positions.
- Chipped off excess weld, slag, and spatter using hand tools.
- Set up and operated shielded metal arc and gas metal arc welding equipment.
- Bolted, clamped and tack-welded parts to secure components prior to welding.
- Maintained correct arc length and movement speed to form specified fusion depth and bead.
- Detected faulty operation of equipment and defective materials and promptly resolved issues.
- Interpreted verbal and written instructions from work orders and welding blueprints.
- Blew out machines, checked welding leads, and wiring and changed filters for preventive maintenance.
- Cut, grinded and bent edges of materials to be joined for snug fit using power grinders and hand tools.
Community Liaison , Volunteer Committee Maintenanc
Tyson Fresh Meats
06.2016 - 05.2022
- Fostered relationships with community stakeholders to enhance local engagement and support initiatives.
- Coordinated community outreach programs, promoting Tyson Fresh Meats' mission and values effectively.
- Developed strategic partnerships with local organizations to drive collaborative efforts and resource sharing.
- Led community events, ensuring alignment with corporate objectives while enhancing brand visibility.
- Mentored junior staff on best practices for community engagement, fostering a culture of collaboration.
- Analyzed feedback from community interactions to refine outreach strategies and improve stakeholder satisfaction.
- Implemented communication strategies that increased awareness of company initiatives within the local population.
- Advocated for community needs during internal planning sessions, influencing policy decisions aligned with local interests.
- Communicated with community members to assess concerns or current issues and identify corrective measures.
- Developed and implemented strategies to address community concerns, resulting in increased trust and satisfaction.
- Strengthened community partnerships by organizing and attending collaborative events.
- Enhanced public relations for the organization through effective communication with diverse groups and stakeholders.
- Developed long-lasting partnerships with local leaders, management team and peers with active engagement, exemplary communication and consistent issue resolution.
- Increased awareness of available programs and services through targeted outreach efforts, leading to higher participation rates.
- Participated in networking events within relevant industries as an ambassador of our organization''s mission statement.
- Leveraged social media platforms to share information about events, resources, and success stories with a wider audience.
- Promoted organizational initiatives by presenting at community meetings and participating in local events.
- Identified opportunities for collaboration with other organizations to maximize resources and improve community outcomes.
- Assessed program effectiveness through regular data collection, analysis, and reporting to inform improvements in service delivery.
- Conducted research on community needs, informing program development and decision making processes.
- Facilitated open lines of communication between the organization and the community, fostering strong relationships.
- Provided detailed reports regarding ongoing engagement activities allowing adjustments based on feedback from internal stakeholders.
- Organized workshops for staff members on cultural competence and inclusivity practices to better serve diverse populations within the community.
- Implemented a data-driven approach to target specific demographics within the community, resulting in optimized outreach strategies.
- Distributed monthly community newsletters to convey important news and events to local families and leaders.
- Developed presentations and media to promote community resources and Volunteer program at seminars and other local events.
- Surveyed local program participants to ascertain problematic areas requiring improvement.
- Managed grant applications process to secure funding for essential programs and services benefiting local residents.
- Provided assistance by researching local issues, participating in charity events and creating action plans to tackle obstacles.
- Increased volunteerism within community by creating volunteer recognition program and organizing volunteer recruitment events.
- Improved resident well-being by launching support groups and wellness programs that addressed mental health, fitness, and nutrition.
- Fostered sense of community pride and ownership by initiating and overseeing beautification projects and community clean-up events.
- Improved access to healthcare services by collaborating with local health providers to organize health fairs and vaccination drives.
General Manager
Extend A Suites
09.2020 - 02.2022
- Oversaw daily operations, ensuring compliance with company policies and procedures.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Streamlined inventory management processes, minimizing waste and ensuring optimal stock levels for uninterrupted operations.
- Expanded business operations into international markets, navigating regulatory environments and cultural differences for successful entry.
- Assisted in implementing cost-control measures to enhance profitability.
- Monitored guest feedback and resolved issues to improve satisfaction ratings.
- Implemented marketing strategies to increase hotel visibility and attract new guests.
- Increased hotel occupancy rates through effective marketing strategies, partnerships with local businesses, and revenue management techniques.
- Developed comprehensive budget plans, closely monitoring expenses and optimizing cost-saving opportunities.
- Ensured compliance with industry regulations as well as health and safety guidelines within all aspects of hotel operations.
- Managed daily operations for smooth functioning of the hotel, ensuring high-quality standards in all departments.
- Improved overall guest satisfaction by implementing well-coordinated staff training programs and exceptional customer service initiatives.
- Streamlined front office procedures to enhance efficiency and improve check-in/check-out experiences for guests.
- Conducted regular performance evaluations for staff members to encourage professional growth and identify areas for improvement.
- Hired and trained new employees, demonstrating best methods for serving clients and guests.
- Handled guest complaints and offered complimentary services to maintain high guest satisfaction rates.
- Established strong relationships with vendors, negotiating favorable contracts for goods and services vital to hotel operations.
- Collaborated with sales teams on targeted campaigns to increase bookings from corporate clients or group travelers during low-occupancy periods.
- Implemented innovative guest amenities to stay ahead of industry trends, distinguishing the hotel from competitors and offering unique experiences.
- Greeted and assisted guests by gathering information pertaining to reservations or requests.
- Organized special events and promotions to attract new clientele while maintaining excellent relations with existing guests.
- Oversaw renovations and refurbishments, ensuring minimal disruption to guests while enhancing overall property aesthetics and functionality.
- Developed and implemented marketing strategies to promote hotel services.
- Provided services efficiently and with high level of accuracy.
- Developed and implemented strategies to optimize operational efficiency and maximize profits.
- Participated in financial activities such as setting room rates, establishing budgets and allocating funds to departments.
- Provided exceptional service and assistance to guests upon check-in.
- Oversaw day-to-day operations of 250-room hotel with staff of 60 employees.
- Solicited and reviewed guest feedback and promptly resolved complaints.
- Created and managed accurate occupancy forecasts and budgets.
- Established and upheld high standards, promoting great customer service and assistance to guests.
Education
MBA - Business Management
Oklahoma State University
Stillwater, OK05-1999
Associate of Applied Science - General
Clarendon College
Pampa, TX05-2016
Bachelor of Arts - History
Oklahoma State University
Stillwater, OK05-1999
Associate of Science - Agricultural Economics
Oklahoma State University
Stillwater, OK05-1995
Skills
- Leadership and team building
- Problem resolution
- Operations management
- Team player
- Efficient multi-tasker
- Effective leader
- Time management
- Training and coaching
- Team leadership
- Staff management
- Customer relations
- Training and development
- Relationship building
- Staff training
- Inventory control
- Staff supervision
- Goal setting
- Employee scheduling
- Verbal and written communication
- Staff training and development
- Administrative skills
- P&L management
- Motivation
- Client relations
- Labor cost controls
- Staff motivation
- Customer retention
- Vendor relationships
- Project management
- Consistently meet goals
- Facility management
- Workflow planning
- Performance evaluations
- Purchasing
- Expense control
- Business development
- Troubleshooting expertise
- Purchasing and planning
- Operations oversight
- Sales expertise
- Cost reductions
- Sound judgment
- Financial administration
- Marketing
- Sales analysis
- Vendor sourcing
- Data review
- Loss prevention
- Branding
- Client account management
- Contract negotiations
- Human resources management
- Budget allocation
- Supply chain management
- Skilled negotiator
- Community outreach
Accomplishments
- Marketing - Implemented marketing strategies which resulted in 70% growth of customer base.
- Supervision - Supervised sales team to monitor sales activity and goal achievement.
- Business Development: - Spearheaded acquisition of two competitor companies.Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 23%.
- Supervised team of 60 staff members.
Certification
- Licensed Food Service Manager
- CPR certified
- OSHA 10 and 30 certified
- Ordained Minister
Timeline
General Manager
Fifth Seasons (Ram Hotels)
12.2025 - 08.2026
Assistant General Manager
Baymont By Wyndham
02.2024 - 01.2026
Lead Welder
Rienert Hay and Commodities
03.2022 - 02.2024
General Manager
Extend A Suites
09.2020 - 02.2022
Community Liaison , Volunteer Committee Maintenanc
Tyson Fresh Meats
06.2016 - 05.2022
Associate of Applied Science - General
Clarendon College
MBA - Business Management
Oklahoma State University
Bachelor of Arts - History
Oklahoma State University
Associate of Science - Agricultural Economics
Oklahoma State University