Summary
Overview
Work History
Education
Skills
Union Memberships
Training
Training Programs
Related Experience
References
Timeline
Generic
Richard Whitfield

Richard Whitfield

Land O’ Lakes,USA

Summary

Dynamic Creative Director with extensive experience at Norwegian Cruise Line, excelling in choreography and project management. Proven ability to enhance performances through innovative creative direction and effective team collaboration. Skilled in performance analysis and branding strategy, fostering a culture of diversity and engagement to drive project success.

Overview

18
18
years of professional experience

Work History

Creative Director/Choreographer

Virgin Voyages
Orlando, FL
09.2023 - Current
  • Install Director.
  • Coordinated efforts with directors, producers, and costume designers to ensure desired results.
  • Documented extensive details about the components of each performance endeavor.
  • Instructed performers on utilizing facial expressions, gestures, and body language to enhance stage presence.
  • Streamlined operations by keeping databases current with accurate information.
  • Worked closely with diverse teams to drive project success.
  • Bolstered corporate branding with focused accountability.
  • Promoted synergy within the team for better productivity.

Associate Director

Mills Entertainment & The Fred Rogers Company
New York, NY
01.2016 - Current
  • DANIEL TIGER’S NEIGHBORHOOD, LIVE! (Inaugural National Tour)

Associate Director/Co-Choreographer

Norwegian Cruise Line
Tampa, FL
06.2011 - 02.2025
  • LE CIRQUE BIJOU, (JEWEL)

Resident Director/Install Production Supervisor

Norwegian Cruise Line
Tampa, FL
09.2018 - 06.2023
  • VELVET, (BREAKAWAY & JEWEL)

Resident NCLH Associate Director

Norwegian Cruise Line
Tampa, FL
03.2016 - 06.2023
  • AFTER MIDNIGHT, (ESCAPE)

Director/Re-Conceive Choreographer

Norwegian Cruise Line
Tampa, FL
09.2017 - 03.2023
  • ROCK YOU TONIGHT, (JEWEL)
  • Created detailed notes regarding all aspects of each performance piece.
  • Instructed dancers on motivation behind movements to instill creative expression.
  • Created specialized instruction to teach students of varying skill levels.
  • Analyzed existing pieces of choreography to identify areas for improvement.
  • Explored new techniques and methods to develop creative movements.
  • Organized and rehearsed dancers to ensure that performances were of the highest quality.
  • Partnered with creative teams including directors, producers, and costume designers to deliver targeted results.

Co-Director/Choreographer

Norwegian Cruise Line
Tampa, FL
03.2016 - 03.2020
  • THE SOULFUL HIT PARADE, (ESCAPE)

Director/Re-Conceive Choreographer

Norwegian Cruise Line
Tampa, FL
06.2012 - 06.2019
  • BAND ON THE RUN, (JEWEL, STAR, DAWN)

Asst. Choreographer

Iconic Entertainment Studios & 20th Century Fox
NEW YORK, NY
10.2014 - 12.2015
  • ALVIN AND THE CHIPMUNKS: THE MUSICAL, also known as ALVIN AND THE CHIPMUNKS: LIVE ONSTAGE (Inaugural National Tour)

Resident Touring Performance Director

Stage Entertainment
New York, NY
03.2013 - 02.2015
  • MADAGASCAR, THE MUSICAL, LIVE! (United Kingdom, Turkish, Portugese & South American Tours)

Associate Choreographer

New York Musical Theatre Festival
NYC, NY
08.2012 - 09.2012
  • THIS ONE GIRL’S STORY

Associate Director/Associate Choreographer

New York Musical Theatre Festival
NYC, NY
06.2012 - 07.2012
  • PRISON DANCER, THE MUSICAL (Currently in Pre-Broadway Development)

Associate Choreographer/Director

Mainstage Center for the Arts
Blackwood, NJ
12.2011 - 01.2012
  • HAIRSPRAY, THE MUSICAL

Director/Choreographer

Greenbrier Valley Theatre
Greenbrier, WV
12.2010 - 01.2011
  • THE WINTER WONDERETTES, THE MUSICAL

Associate Choreographer/Director, Actor

Mainstage Center for the Arts
Blackwood, NJ
01.2010 - 01.2010
  • SMOKEY JOE’S CAFÉ

Associate Choreographer, Actor

Shanghai China Centre Theatre
Shanghai, China
01.2009 - 12.2009
  • Company Overview: Resident Musical Production
  • Resident Musical Production
  • HOLLYWOOD TO BROADWAY

Associate Choreographer, Dance Captain, Actor

AEG ThemeSTAR
New York, NY
01.2009 - 12.2009
  • THOMAS AND FRIENDS LIVE! ONSTAGE 2 (First National Tour)

Asst. Choreographer

AEG ThemeSTAR
New York, NY
06.2009 - 08.2009
  • THOMAS AND FRIENDS LIVE! ONSTAGE (Japan Tour)

Dance Captain

AEG ThemeSTAR
New York, NY
12.2006 - 06.2008
  • THOMAS AND FRIENDS LIVE! ONSTAGE (First National Tour)

Asst. Choreographer/Resident Touring Performance Director

AEG ThemeSTAR
New York, NY
01.2007 - 12.2007
  • THOMAS AND FRIENDS LIVE! ONSTAGE (South Korean Tour)

Education

Broadway Theatre Project Apprentice - Broadway Theatrical Training

University of South Florida
Tampa, FL
08.2006

Bachelor of Fine Arts - Musical Theater

University of the Arts
Philadelphia, PA
01.2004

Skills

  • Project management
  • Creative direction
  • Choreography techniques
  • Performance analysis
  • Branding strategy
  • Performance documentation
  • Diversity engagement
  • Conflict resolution
  • Creative team leadership
  • Standards implementation
  • Strategic leadership
  • Creative vision development
  • Video editing
  • Project management expertise
  • Costume design coordination
  • Team collaboration
  • Database management

Union Memberships

  • American Guild of Musical Artists
  • Actors Equity Association (E.M.C.)

Training

Forrest McClendon, Mary Walkley, Gary Hardger, Francis Epson-Devlin, Rosey Hay, Ernie Losso, Gene Terruso, Alan Rust, Scott Jovovich, Crystal Frazier, Rex Henriques, Wayne St. David, Chio, Luam, Roni Koresh, Rhapsody James, Brian Friedman, Sheryl Murakami

Training Programs

Broadway Theatre Project, 06/01/04, 08/31/06, Tampa Bay, FL

Related Experience

  • Creative Director, Show Manager, Performance Supervisor, Master Class Instructor, Dance Mentor, Adjudicator, StepUp2Dance - National Dance Competition Tour & Convention, 01/01/09, 12/31/20, Boston, MA
  • Student Asst./Dance Captain, Broadway Theatre Project, Tampa, FL, 01/01/04, 12/31/06
  • Live Industrials, Featured Dancer, Roberts Event Group, Philadelphia, PA, 01/01/06, 12/31/06

References

References available upon request.

Timeline

Creative Director/Choreographer

Virgin Voyages
09.2023 - Current

Resident Director/Install Production Supervisor

Norwegian Cruise Line
09.2018 - 06.2023

Director/Re-Conceive Choreographer

Norwegian Cruise Line
09.2017 - 03.2023

Resident NCLH Associate Director

Norwegian Cruise Line
03.2016 - 06.2023

Co-Director/Choreographer

Norwegian Cruise Line
03.2016 - 03.2020

Associate Director

Mills Entertainment & The Fred Rogers Company
01.2016 - Current

Asst. Choreographer

Iconic Entertainment Studios & 20th Century Fox
10.2014 - 12.2015

Resident Touring Performance Director

Stage Entertainment
03.2013 - 02.2015

Associate Choreographer

New York Musical Theatre Festival
08.2012 - 09.2012

Associate Director/Associate Choreographer

New York Musical Theatre Festival
06.2012 - 07.2012

Director/Re-Conceive Choreographer

Norwegian Cruise Line
06.2012 - 06.2019

Associate Choreographer/Director

Mainstage Center for the Arts
12.2011 - 01.2012

Associate Director/Co-Choreographer

Norwegian Cruise Line
06.2011 - 02.2025

Director/Choreographer

Greenbrier Valley Theatre
12.2010 - 01.2011

Associate Choreographer/Director, Actor

Mainstage Center for the Arts
01.2010 - 01.2010

Asst. Choreographer

AEG ThemeSTAR
06.2009 - 08.2009

Associate Choreographer, Actor

Shanghai China Centre Theatre
01.2009 - 12.2009

Associate Choreographer, Dance Captain, Actor

AEG ThemeSTAR
01.2009 - 12.2009

Asst. Choreographer/Resident Touring Performance Director

AEG ThemeSTAR
01.2007 - 12.2007

Dance Captain

AEG ThemeSTAR
12.2006 - 06.2008

Broadway Theatre Project Apprentice - Broadway Theatrical Training

University of South Florida

Bachelor of Fine Arts - Musical Theater

University of the Arts

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Richard Whitfield