Richard Winters
Murrieta,CA
Summary
Dynamic Regional Account Manager with a proven track record at IDEXX Laboratories, excelling in account strategy and client retention. Expert in relationship building and customer training, consistently achieving sales targets by leveraging strong analytical skills to identify new business opportunities. Committed to driving growth and enhancing client satisfaction.
Overview
24
24
years of professional experience
Work History
Regional Account Manager
IDEXX Laboratories
Murrieta, CA
10.2010 - 12.2025
- Managed regional accounts to ensure client satisfaction and retention.
- Developed and executed account strategies to drive business growth.
- Provided training and support to clients on product usage and benefits.
- Achieved sales targets and outcomes consistently by tenaciously pursuing new customers and sales opportunities.
- Developed relationships with key decision makers at target accounts to gain new business opportunities.
- Managed key regional accounts and strengthened client relationships.
- Participated in trade shows, conferences, and other events to promote brand awareness in the region.
- Negotiated pricing agreements with clients based on their needs and budget constraints.
- Developed client relationships through regular follow-ups and personalized communication.
- Utilized CRM software to track leads, manage sales pipelines, and report progress.
- Developed strategic account plans to enhance customer engagement and drive sales growth.
- Cultivated relationships with key stakeholders to improve service delivery and client satisfaction.
- Led cross-functional teams to implement innovative solutions tailored to client needs and expectations.
- Executed quarterly business reviews with management, aligning on pipeline, market trends and regional needs.
- Increased revenue by identifying growth opportunities within existing accounts and cross-selling additional products or services.
- Built relationships with customers and community to establish long-term business growth.
Regional Account Manager
Cutera
Murrieta, CA
01.2002 - 12.2009
- Developed relationships with key decision makers at target accounts to gain new business opportunities.
- Conducted cost-benefit and needs analyses of current and potential customers to match services.
- Conducted product training sessions for clients to improve understanding of offerings.
- Collaborated with marketing teams to create targeted sales campaigns and promotional materials.
- Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
- Generated sales by prospecting leads, cold calling and negotiating advantageous deals.
Education
Bachelor of Science - Information And Computer Systems
06-1992
Skills
- Account strategy
- Client retention
- Customer training
- Relationship building
- Sales achievement
- Customer relationship management
- Time management
- Effective communication
- Review of contracts
- Territory management
- Revenue growth
- CRM proficiency
- Public speaking
- Industry expertise
- Teamwork and collaboration
- Problem-solving
- Excellent communication
- Active listening
- Self motivation
- Product knowledge
- Sales processes
- Professionalism
- Solution selling
- B to B sales
- Customer acquisition
- Pricing strategy
Accomplishments
- Rep of The Year
- Winners Circle 2013,2014,2016,2018,2019,2021,2023
- Ironman Finisher 2013
- Ironman Half Finisher 2012,2013,2015,2016
- Partners in Outcomes (Creator) implemented US
Education and Training
Insights Discovery
The Sales Blog (Anthony Iannarino)
Radical Collaboration
Sales Force (CRM)
Workday
SAP
Concur