Richard Zena
Secaucus,NJ
Summary
Sales team manager and field trainer with extensive team management, product development, market research, as well as program management. Possess exceptional oral, written communication and presentation skills to fully develop a team to drive sales.
Overview
32
32
years of professional experience
Work History
Area Manager
ActionLink
06.2018 - Current
- Served as an international team leader of 25 to 50 Sales Representatives reaching across the United States and Canada, covering multiple retail outlets, achieving company and client goals while exceeding targets.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory through training and development, weekly Team calls, and in-store visits, while fostering a positive work environment throughout eleven states and Canada.
- Built positive relationships with store management and store associates, as well as client representatives and leadership.
- Train and developed in-store sales associates and managers on the features and benefits of SONY products.
- Conducted all interviews, hiring offers, training and scheduling Sales Representatives, while performance managing team.
National Sales Training Manager
ActionLink
03.2017 - 06.2018
- Grew awareness and sales at over 750 Sears Hometown Franchises nationwide through in-store trainings, regional sales events, and national conventions and roadshows.
- Managed and empowered a team of 25-part time employees to represent LG through monthly in-store visits and training calls.
- Hosted monthly video calls to teach and coach Sears Hometown franchise owners on LG/Kenmore products in order to sell to customers.
- Developed strong relationships with key clients through regular communication and account management.
Market Manager
MarketSource
08.2014 - 04.2017
- Drove sales sales at retail through education, training, and cultivating relationships at all levels, establishing brand advocacy. Directly responsible for a remote field team of 100+ Brand Advocates in four states covering multiple programs. (Sharp, Sonos, Microsoft, Sony, Whirlpool)
- Presented at annual CES for Sharp Electronics and Hisense Home Theater Products, including tradeshows and product expos.
- Delivered Best Buy Expo Trainings in Puerto Rico, Boston, Philadelphia, Pittsburgh, Richmond and Dallas for over 175 employees.
Regional Sales Manager
ActionLink
08.2010 - 09.2013
- Directly responsible for a remote field team of 225+ part time Representatives on multiple vendor programs (LG, Kenmore, Panasonic, Sony, Intel) S
Territory Sales Manager
Matsushita America (Panasonic)
04.1992 - 04.2009
- 2007 - 2009 - Directly Managed a field team of 18 SSR's (Sales Support Representatives) covering 11 states.
- 1998 - 2007 - Marketing Manager - Direct liaison between Japan factories and US headquarters, summarizing, evaluating and reporting competitive market activity, including VCR, Camcorders, LCD/Plasma, TV/DVD Combo, and DSC.
- 1995 – 1998 - PSI Administrator
- 1992 – 1995 - Customer Service Representative
Education
Master of Arts - Communication/MBA
Seton Hall University
South Orange, NJ06.1993
Skills
- Sales Management
- Training and Development
- Account Management
- Communication Skills
- Customer Relations
- Project Management
- Business Strategy
- Market Research
Timeline
Area Manager
ActionLink
06.2018 - Current
National Sales Training Manager
ActionLink
03.2017 - 06.2018
Market Manager
MarketSource
08.2014 - 04.2017
Regional Sales Manager
ActionLink
08.2010 - 09.2013
Territory Sales Manager
Matsushita America (Panasonic)
04.1992 - 04.2009
Master of Arts - Communication/MBA
Seton Hall University