RICK CUSATO

Highly skilled, accomplished, and award-winning advertising/marketing executive working to maximize brand awareness and growth for Fortune 500 clients. My portfolio generated as much as $15 million in annual agency revenue, with 30% margins combined. I also have experience leading a local start-up publishing company.

• Launched the first publication, Bronxville Living, in just six weeks, reaching over 2800 households with over 40 advertisers.
• Successfully launched a second magazine reaching 2,100 households.,
• Led an integrated team to develop Canon’s first-ever Corporate Campaign (See Impossible) that expanded Canon’s messaging beyond Cameras and Printers into Healthcare and Business Solutions.
• Launched Canon’s first consumer-generated branded content platform called 'Project Imagination, the first-ever user-generated photo contest to inspire a Hollywood film in partnership with Ron Howard, the film was the first ever advertising film to be shot listed for an Academy Award.,
• Spearheaded an integrated program for Canon’s SLR segment that resulted in the brand increasing sales by 40% and a 49% market share in dollars and 45% in units, resulting in the program winning a Canon Silver Effie., Three Bronze Lions for Canon 'The Unknowns'. Three Pro Awards for Project Imagination 10 – Gold Reggie Award, One National Primetime Emmy – Grey’s first for a television spot called 'Inspired' and a One Lion for Branded Entertainment, A Webby., Academy Award Short List – Short Film 'When You Find Me'., Three Canne Lions for Canon’s Project Imagination 8, One Clio and two AICP., Silver Effie, International Andy Award., Three Canne Lions for Beyond The Still, including a Titanium Lion.,
• Successfully executed the new brand positioning for DQ with award-winning work that grew same-store sales and franchisee profitability for five consecutive years. Over 75 creative awards, including AICP, Canne Short List, and a New York Emmy., I received a personal letter of congratulations from Warren Buffet for contributing to franchise growth.
• Leveraged the 40-year Christmas tradition of the Hess Toy Truck into today’s social platforms by creating the firs- ever Hess Toy Truck Racing Game, the app was rated #1 on Apple’s racing apps for several weeks.
• Managed the introduction of Bop-it, the #1 selling toy, selling over one million units., Introduced the first downsized Jeeps in the United States.

• Rite Aid
• Premier Health
• Canon Cameras, Printers and Corporate
• Bosch Wipers
• Hole in the Wall Gang (Pro-Bono)
• Hess C-Stores/Hess Toy Trucks
• International Dairy Queen
• Super 8 Motels
• Jackson Hewitt Tax Preparation
• U.S. Mint-Fifty State Quarter Program
• Hasbro Games
• Autobytel.com
• Jeep
• Renault
• Daewoo Motors
• Ray-Ban Sunglasses
• NFL
• NBA Properties
• TCBY
• Red Lobster
• Quaker State Motor Oil
• Windex
• Drano
• Behold
• Avis
• Pirelli Tires
• BF Goodrich