Rick Nanasy

Focused, energetic, driven Mid-Senior Level Regional Sales Director with extensive experience creating product sales strategies and formulating go-to-market initiatives to deliver outstanding market share results. Expert at aligning OEM KPI’s with dealer/distributor accounts to create a win-win relationship with Dealers and Distributors. Successful in recruiting, developing, and retaining key dealer accounts. Decisive decision maker using sound judgment and vision to garner the correct outcome. A tenacious business and sales leader with a determined attitude that fuels independent and team motivation for success.

• THE ALAMO GROUP, INC. / BUSH HOG, LLC., Regional Sales Manager – West Region, 2018, Present, Bush Hog, LLC is the leading manufacturer of agricultural, governmental, and residential rotary cutters., Supervised and led a team of 16 District Sales Managers from Wisconsin to California.
• TEXTRON SPECIALIZED VEHICLES, INC., Regional Director of Sales - North Region, 2015, 2018, Supervised 7 individual districts and managed, motivated, and coached 7 District Sales Managers within assigned 13-state region, leading the team to grow Textron’ business in the North Region by 22% in 2017., Led the recruitment and development of channel partners, achieving the promotion and retail of the company’s EZ-GO, Artic Cat, and Off-Road product lines in the Power Sports Vertical., Created competitive retail programs and incentives, increasing volume of new vehicle sales., Maintained high channel partner satisfaction ratings that exceeded company standards., Analyzed market trends and accordingly developed sales plans to increase brand awareness, achieving assigned sales quotas in designated channel partner accounts., Met assigned expectations for profitability through intense focus on retail excellence within dealer locations to win market share., Won, maintained, and expanded relationships with assigned channel partners. Managed sales activities of partners to generate revenue., Achieved sales, profitability, and partner recruitment objectives., Collaborated with partners and internal departments in the development and implementation of strategies, plans, and business models, executing business plans to meet sales goals and to cultivate new business opportunities., Focused on a specific solution or product set when working in a partner vertical market, developing process improvements to optimize partner management activities., Managed sales pipeline and forecasted monthly sales, maintaining sales and market information within CRM platform.
• ARGO USA, INC., U.S.A., Director of Sales - USA Dealer Channel, 2007, 2015, Provided direct support to external dealers: organized Argo’s first annual dealer show, implemented a new ISR dealer support program, and introduced Argo Net (the company’s first dedicated dealer communication portal)., Received three Sales Summit Awards as the company’s #1 producer in whole good and revenue sales., Interfaced with an established reseller network within the USA, leading to a 53% increase in sales., Developed Argo’s first Customer Relation Management (CRM) tool and their first Dealer Direct Agreement; bolstered CRM thereby streamlining the recruitment of dealers., Spearheaded large-scale transition from a distributor-oriented enterprise to a direct distribution format; allowed implementation and negotiation of distributor exit strategies and the hiring of staff members.
• ARCTIC CAT SALES, INC., Wisconsin, Michigan, Sales Manager - Upper Midwest Territory, 2002, 2007, Worked with partners to develop sales strategies and marketing initiatives. Delivered presentations and attended sales meetings and partner conferences. Oversaw partner marketing activities and promotional activities., Spearheaded direct leadership over a struggling territory in Wisconsin, achieved complete turnaround and exceeded sales and profitability goals., Achieved #1 snowmobile market share within period of 36 months, the first time for the company., Received Sales Manager of the Year Award for Wisconsin.
• Illinois PC Wireless, LLC, Michigan Territory, Regional Sales Director - Dealer Channel
• Century Telephone, Inc., Michigan Territory, Territory Sales Manager