Cybersecurity Channel
Open To Work
Ricky Arreola
Cloudnomics
Round Rock,TX
Work Preference
Job Search Status:
Open to work
Desired Job Title
Channel Sales ManagerChannel ManagerChannel Account ManagerAlliance ManagerDistribution Manager
Work Type
Full Time
Location Preference
Remote
Important To Me
Career advancement
12
years of professional experience
Channel and alliances leader with 12 years of experience building and scaling cybersecurity partner ecosystems, driving partner-sourced pipeline, and aligning vendors, distributors, resellers, VARs and MSPs around regional GTM goals. Managed $500M+ in annual distribution revenue and a $1B+ pipeline portfolio, recruited 250+ partners, and scaled regional revenue from $5M to $202M. Strong background in joint business planning, partner onboarding and enablement, deal registration, CRM/pipeline management, forecasting, co-selling, MDF programs, executive QBRs, and cross-functional execution. Fluent in Spanish.
Work History
1 Month
09.2026 - Current
1 Month
Channel Lead - Emerging PANW Products
Cloudnomics
09.2026 - Current
- Lead the channel strategy for Palo Alto Networks’ emerging product portfolio, building partner adoption and revenue across acquired and high-growth technologies beyond the core firewall business.
- Build and execute partner GTM strategies through Ultimate Test Drives, product workshops, demos, technical enablement, and targeted account mapping to create new opportunities and expand partner portfolios.
- Serve as a strategic advisor to partners, helping identify account-level whitespace and the right customers for emerging PANW solutions while enabling partners to develop the technical and sales expertise to drive opportunities independently.
- Develop and scale the PANW emerging-products channel, serving as the primary point of contact for partners and aligning sales, technical, and professional services resources to accelerate pipeline and growth.
2 Years 7 Months
01.2024 - 08.2026
2 Years 7 Months
Business Development Executive II
Ingram Micro
01.2024 - 08.2026
- Manage and develop strategic relationships across Ingram Micro's cybersecurity channel, with a primary focus on Palo Alto Networks and its partner ecosystem.
- Leverage 12 years of PANW channel experience to help partners identify growth opportunities, improve engagement, expand wallet share, and increase adoption across the PANW security platform.
- Serve as a strategic liaison between Palo Alto Networks, distribution, and channel partners, aligning field teams, sales organizations, and technical resources around joint business objectives.
- Develop and execute partner GTM strategies focused on platformization, Cortex, Prisma, SASE, renewals, and new customer acquisition.
- Lead executive business reviews and partner planning sessions, using pipeline, revenue, and account-level analysis to identify growth opportunities and establish measurable action plans.
- Support PANW partner programs, including Power Circle, MDF initiatives, partner incentives, and enablement programs, helping partners maximize available resources and accelerate growth.
- Developed a scalable business plan for long-tail partners to drive activation, identify new-logo opportunities, and maintain momentum across a high-volume partner base.
- Manage a portfolio supporting $500M+ in cybersecurity business, driving partner engagement, pipeline development, and revenue growth.
1 Year 11 Months
02.2022 - 01.2024
1 Year 11 Months
Sr Manager, Sales and Operations
Cloud Harmonics, An Ingram Micro Company
02.2022 - 01.2024
- Continued building on nearly a decade of Palo Alto Networks channel experience, managing strategic partner relationships and a $1B+ portfolio within a cybersecurity-focused value-added distributor.
- Led a team of 15 account managers, developing account strategy, pipeline discipline, partner engagement, and proactive sales motions.
- Managed relationships across the PANW ecosystem, helping partners expand their business through new opportunities, cross-sell, upsell, and increased wallet share.
- Onboarded and activated 250+ partners, many of which developed into significant PANW revenue-generating partners.
- Partnered with PANW field and channel teams to execute GTM initiatives, enablement programs, and strategic account plans.
- Used account and pipeline analysis to identify opportunities, improve forecasting, and drive proactive partner engagement.
- Helped establish Cloud Harmonics as a high-growth PANW distributor, contributing to the company's expansion from a startup-focused distributor into a $1B+ business.
7 Years 7 Months
07.2014 - 02.2022
7 Years 7 Months
West Account Manager
Cloud Harmonics, An Ingram Micro Company
07.2014 - 02.2022
- Began career managing strategic technology accounts with a primary focus on Palo Alto Networks, building deep expertise in the PANW channel and cybersecurity ecosystem.
- Built and maintained strong relationships with resellers and partners, helping them grow their PANW business through proactive account management, cross-selling, upselling, and joint business planning.
- Managed partner relationships across Palo Alto Networks, Okta, Imperva, Rubrik, Infoblox, and other cybersecurity vendors.
- Worked closely with PANW channel and field organizations to identify opportunities, develop partner strategies, and increase wallet share.
- Supported partners with PANW product positioning, quoting, promotions, MDF opportunities, enablement, and go-to-market initiatives.
- Developed a reputation for being a trusted partner advocate by understanding customer business objectives and connecting them with the right vendor and distribution resources.
- Helped numerous partners grow into $1M+ annual PANW businesses through consistent account management, enablement, and strategic relationship development.
Education
Bachelor of Arts - Spanish With Business Minor
Texas State University | 08-2013
Skills
Palo Alto Networks Partner Ecosystem
Channel & Alliance Strategy
Partner Business Planning & GTM
PANW NextWave & Partner Programs
MDF & Partner Incentives
Pipeline Development & Forecasting
Partner Enablement & Activation
Executive QBRs & Relationship Management
Timeline
Channel Lead - Emerging PANW Products
Cloudnomics
09.2026 - CurrentRead more
Business Development Executive II
Ingram Micro
01.2024 - 08.2026Read more
Sr Manager, Sales and Operations
Cloud Harmonics, An Ingram Micro Company
02.2022 - 01.2024Read more
West Account Manager
Cloud Harmonics, An Ingram Micro Company
07.2014 - 02.2022Read more
Texas State University - Bachelor of Arts, Spanish With Business Minor
Read more