Ricky Bertani
Austin,TX
Summary
Accomplished UX Design Lead with a proven track record at IBM, enhancing partner engagement by 20% through innovative personalization and UX strategies. Expert in Figma and adept at leading cross-functional teams, I excel in transforming complex systems into user-friendly solutions. Skilled in both heuristic evaluations and fostering collaborative design efforts.
Overview
19
19
years of professional experience
Work History
UX Design Lead (Partner Ecosystem)
IBM
Austin, TX
03.2020 - Current
- Facilitated the personalization of IBM’s partner benefits reducing friction internally and projecting a 20% increase of engagement and benefit usage
- A Focal for IBM’s UX feedback mechanism – Lead gathering of quantitative and qualitative UX data with a low margin of error
- Implemented across 300 of IBM’s various products
- After implementation, it showcases an easily digestible view of data for design, development, cross-functional teams, stakeholders, and executives
- A key contributor to IBM's Partner Information Architecture squad to identify gaps and decrease a partner's time to task through quantitative and qualitative analysis
- Personalization lead UX designer– Partner Ecosystem onboarding and landing experience shortening IBM’s partners time to contract by 70%
- Lead UX designer – Partner Ecosystem CMS platform migration and design system transformation – Led a team of UX and content designers towards the simplification and reduction of a 1000+ page experience to an 8-page experience
- Creating a drastically simplified experience for IBM’s Business Partners while integrating it with the Salesforce platform
- Lead UX designer and liaison between IBM's CIO engineers and the Carbon design system team to implement and integrate IBM's design system into Salesforce, a strategic platform
UX Designer/ Researcher Fellow
General Assembly
Austin, TX
02.2019 - 04.2019
- Spearheaded app redesign for Fitt Finder using UX design principles and best practices
- Oversaw project, and user research with the addition of a delivery feature to the Starbucks app
- Designed user flows, customer journey maps, Hi-Fi Mock-ups, information architecture, wireframes and prototypes
- Conducted user interviews and usability testing to recognize patterns
UX Designer/ E-commerce Retail Website
BB Cadeaux
Austin, TX
03.2016 - 01.2019
- Established visual design and brand, launched a responsive E-commerce website
- Created social media and PPC advertising content
- Managed business strategy
Web Designer/ Manager
Sue Patrick Clothing and Gifts
Austin, TX
08.2005 - 06.2015
- Established visual design standards and authored content or copy to accentuate the design system
- Developed an E-commerce site and managed over 7,000 items
- Grew sales from the ground up to nearly 1 million annually
- Built HTML emails and grew the database to over 30,000 audience members
- Devised a PPC strategy and managed online marketing with $120,000 annual budget
Education
UX Design/ Research Immersive Certificate -
General Assembly
Austin, TXWeb Design -
Center for Electronic Art
San Francisco, CAGraphic Design -
Platt College
San Francisco, CABachelor of Arts - Psychology
The University of Texas
Austin, TXSkills
- IBM's design-thinking practitioner
- UX strategic approachesService Design
- Figma
- Adobe Creative Cloud
- Html 5
- CSS
- Responsive Design
- Heuristic Evaluations
- Information Architecture
- Hi-fi mock-ups
- Ideation
- Personas
- Prototyping
- Usability Testing
- User Flows
- User Journeys
- User Research
- Wireframes
Uxskills
- Heuristic Evaluations
- Hi-fi mock-ups
- Ideation
- Information Architecture
- Personas
- Prototyping
- Usability Testing
- User Flows
- User Journeys
- User Research
- Wireframes
- Service Design
Timeline
UX Design Lead (Partner Ecosystem)
IBM
03.2020 - Current
UX Designer/ Researcher Fellow
General Assembly
02.2019 - 04.2019
UX Designer/ E-commerce Retail Website
BB Cadeaux
03.2016 - 01.2019
Web Designer/ Manager
Sue Patrick Clothing and Gifts
08.2005 - 06.2015
UX Design/ Research Immersive Certificate -
General Assembly
Web Design -
Center for Electronic Art
Graphic Design -
Platt College
Bachelor of Arts - Psychology
The University of Texas
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