Riddhima Singh

Dynamic Enterprise SaaS Sales and Business Development professional with over 12 years of experience driving revenue growth and cultivating strategic partnerships in competitive global markets, particularly North America. Expertise in generating robust sales pipelines, closing high-value enterprise deals, and enhancing customer relationships within the OTT, media technology, and SaaS sectors. Proven track record of leading high-performing sales teams and collaborating effectively with product and engineering teams to deliver innovative, client-focused solutions. Committed to leveraging industry insights and strategic vision to achieve exceptional results and foster long-term business success.

• Generated 60%+ of company revenue through enterprise SaaS sales across North and South America.
• Led and mentored a 7-member sales team responsible for pipeline generation and opportunity qualification.
• Managed end-to-end enterprise sales cycles from prospecting to deal closure and contract negotiation.
• Built strong enterprise relationships across OTT, streaming, and media technology sectors.
• Managed channel partnerships and strategic alliances, enabling market expansion through partner ecosystems and driving joint revenue opportunities.
• Led presales engagements including solution positioning, client discovery, proposal development, and collaboration with technical teams to convert opportunities into business wins.
• Utilized Salesforce, HubSpot, Apollo, and LinkedIn Sales Navigator to manage and scale sales pipeline.
• Represented company at major industry events including NAB (USA), Broadcast Asia, Broadcast India, and BES Expo.