Ridley Roc

• Structured retail and lease deals using CDK to maximize frontend and backend profitability.
• Submitted deals via RouteOne to extensive lender network, achieving competitive approvals and buy rates.
• Utilized Darwin Automotive for compliant, high-closing menu presentations.
• Presented and sold F&I products, including Service Contracts, GAP, Tire & Wheel, and Appearance Protection.
• Maintained robust lender relationships to enhance approval rates and expedite funding.
• Ensured compliance with state and federal regulations throughout all processes.

• Achieved consistent ranking among top performers in unit sales and gross revenue.
• Collaborated with Finance to pre-qualify customers and enhance deal flow efficiency.
• Developed strong repeat and referral business through trust-based selling techniques.
• Facilitated transaction operations and deal structuring during peak volume periods.

Average monthly units sold ranged from 15 to 22.

• Maintained frontend gross per unit exceeding $1,800.
• Achieved close rate between 25% and 30%.
• Sustained customer satisfaction index above 95%.

• Transitioned from BDC to full-cycle sales role, enhancing customer engagement.
• Managed customer journey from initial greeting to final delivery, ensuring satisfaction.
• Developed negotiation skills and product presentation proficiency through hands-on training.
• Collaborated closely with F&I teams to streamline processes and optimize outcomes.