Riley Galligan
Washington
Summary
Consumer marketing leader with over 8 years of experience executing impactful campaigns in social media, eCommerce, and experiential retail. Expertise in fashion, pop culture, and influencer marketing drives brand awareness and optimizes paid media strategies. Strong track record of cultivating strategic partnerships and delivering measurable ROI.
Overview
9
9
years of professional experience
Work History
Senior Manager
Human Rights Campaign
Washington
12.2017 - Current
- Lead consumer marketing strategy for merchandise launches, overseeing PR, social, and digital rollouts to increase brand awareness, and revenue.
- Create, shoot, and publish all merchandise-related Instagram content for HRC’s official account (nearly 1M followers).
- Build and manage influencer relationships through strategic gifting and collaborations to expand audience reach.
- Develop and optimize paid ad campaigns across Meta and Google platforms; analyze performance and adjust strategy to maximize results.
- Manage on-site merchandise sales at HRC’s annual Washington, DC gala and other high-profile national events.
- Mentored interns in the organization's business processes and in digital rollouts.
- Maintain key vendor relationships, including printers, fulfillment partners, and shipping agents.
Development Intern
The Newseum
Washington
05.2017 - 09.2017
- Supported planning and execution of VIP, donor, and member events.
- Tracked donations, processed payments, and managed benefits fulfillment.
- Conducted prospect research and assisted with donor database organization.
- Helped prepare and submit donor proposals.
- Served as a point of contact for membership inquiries during public events and receptions.
Education
Bachelor of Science - Fashion Merchandising & Management
Philadelphia University (now Thomas Jefferson University)
Philadelphia, PA05-2016
Skills
- Consumer & Brand Marketing
- Social Media Strategy & Content Creation
- Influencer & Partnership Development
- SEO & Analytics
- Paid Media (Meta, Google Ads)
- UGC & Community-Driven Commerce
- Photography & Visual Storytelling
- Canva, Adobe Lightroom, Google Analytics, Magento, Shopify, Facebook Creator Studio, Basecamp, Microsoft Navision, Yotpo, Candid
Organizations And Awards
- Delta Phi Epsilon, Member, 01/01/12, Present
- American Association of University Women (AAUW), Member, 01/01/17, Present
- Faculty Scholarship Award, Philadelphia University, 01/01/12, 01/01/16
- Philadelphia University Summer Abroad Video Contest Winner, 2015
Timeline
Senior Manager
Human Rights Campaign
12.2017 - Current
Development Intern
The Newseum
05.2017 - 09.2017
Bachelor of Science - Fashion Merchandising & Management
Philadelphia University (now Thomas Jefferson University)