Riley Shapiro
West Bloomfield,MI
Summary
Intellectually-curious, mindful college sophomore with great interest in marketing and social media. Eager to gain experience and find mentorship in a workplace whose mission, vision and values mirror mine in terms of a commitment to people and planet, and equity. I am highly organized, a self-starter and a confident problem solver prepared to contribute from day one.
Overview
3
3
years of professional experience
Work History
President
Alpha Epsilon Phi
11.2022 - Current
- Presiding over a 250 person organization
- Oversaw all sorority functions including housing, finances, philanthropy, social media, recruitment, events, and overall chapter development.
- Conducted all weekly meetings and events, as well as communication with advisors and the Alpha Epsilon Phi National Board on all aspects of the local chapter
- Delegated responsibilities to the VP team
- Attended conferences to enhance Diversity, Equity, and Inclusion, as well as cohesiveness and overall chapter morale
Chair, Co-President and Founder, Marketing Manager
Madison Marketing
03.2022 - Current
- Recruited and managed club members to maximize productivity while training new members on best practices and protocols.
- Integrated new media and web advertising initiatives into client's marketing strategies to enhance brand awareness.
- Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies.
Marketing/Social Media Chair
UW Club Dance Team
05.2022 - 05.2023
- Increased engagement through social media.
- Monitored online presence of our team to engage with students and strengthen public relationships.
- Developed marketing content such as Exec Member of the Week, promotional materials for auditions and clinics, and advertisements for social media.
- Improved page content, keyword relevancy, organization, and branding.
- Answered questions and attended to demonstrated interest on Instagram and Facebook.
Executive Consultant
Rodan + Fields Skin Care
12.2021 - 12.2022
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
- Earned a promotion for having enrolled six preferred customers in a six-week period.
Summer Intern
ORT America
05.2022 - 08.2022
- Coordinated volunteers for the most successful charity event of the year in Metro Detroit, Rub-A-Dub.
- Created and optimized records to coordinate and protect information.
- Produced Excel spreadsheets and updated it with latest information.
- Planned a retirement luncheon and created invitations and presentations on Canva.
- Analyzed problems, identified solutions and made decisions.
- Developed business, financial and analytical skills needed for career.
- Worked on projects using knowledge gained in classes to put together recommendations for professional team and workflow issues.
Education
Bachelor of Science - Consumer Behavior And Marketplace Studies
University of Wisconsin-Madison
Madison, WI05.2025
Skills
- Personable
- Complex Problem-Solving
- Strong Communication
- Balanced
- Self-Aware
- Leadership
- Collaboration
- Microsoft Excel
- Canva
- Event Planning
- Microsoft Office
- Google Docs
Timeline
President
Alpha Epsilon Phi
11.2022 - Current
Marketing/Social Media Chair
UW Club Dance Team
05.2022 - 05.2023
Summer Intern
ORT America
05.2022 - 08.2022
Chair, Co-President and Founder, Marketing Manager
Madison Marketing
03.2022 - Current
Executive Consultant
Rodan + Fields Skin Care
12.2021 - 12.2022
Bachelor of Science - Consumer Behavior And Marketplace Studies
University of Wisconsin-Madison
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