CHRISTINE VILLANUEVA
Chula Vista,CA
Summary
Tenured marketing professional progressing into the fitness industry with a passion for bringing culture and relatable experiences into the gym, plus motivating clients to be consistent.
Overview
15
15
years of professional experience
Work History
VICE PRESIDENT
NBCUNIVERSAL
06.2014 - 02.2024
- Led, contributed and oversaw development and implementation of integrated advertising sales marketing strategies and solutions for Publicis, GroupM, and Dentsu agency brands that leveraged full scale of NBCUniversal's portfolio (local, global, TV, digital, social, parks and studios)
- Managed and maintained relationships with clients and agencies, problem solved with numerous internal and external teams, collaborated on project management and responsible for visual and verbal storytelling, and participated in client pitches
- Revamped pre-sale and post-sale process for marketing division
- Developed culture-first marketing opportunities like in support of small businesses
- Managed team of 6
DIRECTOR
NBCUNIVERSAL
06.2016 - 11.2019
- Partnered with programming producers/developers to create unique in-show and out-of-show opportunities for clients
- Created marketing strategies with consumer-content experience and insights at the forefront
- Developed sales and marketing materials
- Managed team of 4
- Received industry award for JCPenney campaign
MANAGER
NBCUNIVERSAL
06.2014 - 06.2016
- Led ideation process, developed presentation material, and managed creative execution with internal and external teams
- Managed 1 direct report
- Received industry award for Covergirl campaign
DIGITAL SALES MARKETING SPECIALIST
DISCOVERY COMMUNICATIONS
11.2012 - 05.2014
- Point of contact for all of Discovery's digital networks, Animal Planet and TLC digital marketing RFP; plus lead development of several digital opportunities and initiatives with editorial team per quarter
- Developed presentations and led client pitches across various categories
- Received Discovery awards for Animal Planet's APL Live and Puppy Bowl sponsorships with various brands
MARKETING SPECIALIST
COX COMMUNICATIONS
06.2009 - 09.2012
- Started as marketing intern and was offered full time role after 6 months
- Managed branded added value and RFP submissions for clients
- Developed and executed on-the-ground branded consumer events for clients
- Organized client events and entertained clients at such events
- Maintained and managed relationships with cable network affiliates across the country
- Led ideation and implementation of local market branded sponsorships with cable network affiliate support
- Received industry award for Peter Piper Pizza campaigN
Education
In Progress - Group Fitness Certification
NASM - AFAA
Chula Vista, CA05.2024
Bachelor of Arts - Communication
Arizona State University
Phoenix, AZ05.2009
Skills
- Encouraging Healthy Habits
- Creating Engaging Atmospheres
- Motivating through Personal Connection
- Management
- Coaching
- Leadership
- Detail & Solution Oriented
- Presentation Development and Delivery
- Personable
- Adaptable
- Multi-tasker
- Customer Service
Accomplishments
- Fit Mom of 2 (11 months apart)
- Corporate Job Promotions
- Industry Award Winning Marketing Campaigns
Passions
- My two toddlers
- Nutrition, Fitness, Running, Hiking
- Foodie Experiences
- Consumer Experiences
- Beach Destinations / Travel
- Music - I love Beyonce
Timeline
DIRECTOR
NBCUNIVERSAL
06.2016 - 11.2019
MANAGER
NBCUNIVERSAL
06.2014 - 06.2016
VICE PRESIDENT
NBCUNIVERSAL
06.2014 - 02.2024
DIGITAL SALES MARKETING SPECIALIST
DISCOVERY COMMUNICATIONS
11.2012 - 05.2014
MARKETING SPECIALIST
COX COMMUNICATIONS
06.2009 - 09.2012
In Progress - Group Fitness Certification
NASM - AFAA
Bachelor of Arts - Communication
Arizona State University
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