Riley Snyder
Little Elm
Summary
Technical sales professional prepared to excel in this role by leveraging extensive experience in client relationship management and solution-based selling. Known for strong collaboration skills and results-oriented approach, adaptable to changing needs and reliable under pressure. Proficient in technical product knowledge and effective communication.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Technical Sales Manager – South Central Region
Prosur Inc.
12.2022 - Current
- Spearhead technical sales initiatives across the South Central US, managing over 25 accounts for large, mid-sized, and small-scale food manufacturers in the meat, poultry, and seafood segments.
- Collaborate directly with customers to provide hands-on technical support and troubleshooting, ensuring timely resolution of product application issues.
- Close new business by identifying strategic opportunities, presenting tailored ingredient solutions, and building trust-based relationships with key influencers.
- Conduct weekly prospecting and market analysis to identify emerging trends and expand the company’s footprint within the South Central region.
- Plan and execute efficient travel schedules to maintain high-touch engagement with a diverse portfolio of clients and ensure prompt follow-up.
- Develop win-win proposals that align customer production objectives with company profitability goals.
- Maintain accurate reporting on pricing, competitor activities, and regional market dynamics to inform corporate strategy.
Senior Manager II – Product Brand Execution Manager, Private Brands
Walmart Inc.
10.2019 - 12.2022
- Directed the $4B Member’s Mark Fresh category (Fresh/Frozen Meat & Seafood), executing a brand strategy that achieved double-digit YOY growth and 10-15% increased penetration.
- Cultivated strategic supplier relationships and led competitive bidding processes to optimize partnerships for quality and innovation.
- Launched 20+ innovative products, managing the full lifecycle from concept to commercialization through detailed technical work plans.
- Orchestrated cross-functional collaboration with Merchants, Quality, and Sourcing teams to ensure seamless project execution and on-time product launches.
- Enhanced product quality and packaging for 75+ items, significantly improving member satisfaction and shelf presence.
Associate Merchant/Merchant – Frozen Meat/Fresh Pork & Lamb
Walmart Inc.
05.2017 - 10.2019
- Managed the $3M+ Frozen Meat and Fresh Pork/Lamb categories, developing strategic category plans and roadmaps for effective in-club execution.
- Fostered vendor partnerships for both established and emerging products, ensuring high standards and innovative product development.
- Facilitated cross-functional collaboration with Sourcing, Finance, and Brand Management to meet project goals and internal deadlines.
- Optimized club operations and streamlined processes to enhance financial performance and the member experience.
- Launched 10+ innovative items and refined specifications for existing products to elevate quality standards.
Advanced Management Trainee II
Sanderson Farms, Inc.
01.2016 - 05.2017
- Directed broiler hatchery operations, overseeing the maintenance and performance of 20+ hatchers and incubators.
- Led a team of 6–10 members in executing Embrex vaccination protocols and managing daily operational scheduling.
- Managed breeder farm operations, servicing sites to maintain bird health and optimizing male fertility ratios through strict feed protocols.
- Partnered with company veterinarians to implement vaccine protocols and provided technical equipment support to growers.
- Maintained rigorous compliance standards by managing DOT documentation for certified drivers and overseeing site safety.
- Completed advanced leadership development and technical training programs to drive operational excellence across multiple facilities.
Hatchery Supervisor/Farm Supervisor
Cobb-Vantress, Inc.
08.2012 - 01.2016
- Orchestrated daily poultry farm and hatchery operations, supervising vaccination teams and implementing rigorous biosecurity protocols to ensure optimal flock health.
- Directed technical research projects in collaboration with R&D and Technical Service teams, focusing on breeder and broiler optimization through data-driven protocols.
- Managed comprehensive documentation and microbiology sampling for disease monitoring, utilizing SAP systems for all purchasing and inventory management.
- Spearheaded the conceptualization of technical innovations that drove operational efficiencies and cost reductions across multiple facilities.
- Provided leadership and performance management for hourly personnel while collaborating with the finance department to oversee facility budget allocations.
- Facilitated cross-departmental communication regarding inventory logistics and achieved safety performance benchmarks across three operational sites.
Education
Professional Certificate Program - Brand Management
Cornell University
Online03-2022
Master of Agriculture - Poultry Science
Texas A&M University
College Station, TX12-2015
Bachelor of Science - Poultry Science
Texas A&M University
College Station, TX08-2010
Skills
- Project management
- Product commercialization
- Cross-functional collaboration
- Customer relationship management
- Technical sales & strategic business development
- Customer satisfaction
- Customer engagement
- Sales operations
Certification
HACCP Training - Iowa State University, 2025
Languages
Spanish
Limited Working
Timeline
Technical Sales Manager – South Central Region
Prosur Inc.
12.2022 - Current
Senior Manager II – Product Brand Execution Manager, Private Brands
Walmart Inc.
10.2019 - 12.2022
Associate Merchant/Merchant – Frozen Meat/Fresh Pork & Lamb
Walmart Inc.
05.2017 - 10.2019
Advanced Management Trainee II
Sanderson Farms, Inc.
01.2016 - 05.2017
Hatchery Supervisor/Farm Supervisor
Cobb-Vantress, Inc.
08.2012 - 01.2016
Master of Agriculture - Poultry Science
Texas A&M University
Bachelor of Science - Poultry Science
Texas A&M University
Professional Certificate Program - Brand Management
Cornell University