Rina Goncalves
Summary
Dynamic retail leader with a track record of delivering precise financial forecasts and operational strategies, achieving a 109% increase in GMV demand. Managed $6 billion in sales across diverse business models, providing clarity for senior executives and facilitating informed decision-making. Cultivated high-performing teams to optimize processes through complex corporate transformations.
Overview
19
19
years of professional experience
Work History
VP Corporate Planning
Saks Global
New York, USA
12.2024 - Current
- Led topside planning and forecasting for combined Saks & Neiman Marcus banners (+$6b in annual sales) across brick-and-mortar, digital, wholesale, and concession business models.
- Communicated financial forecasts and scenarios to senior management team, emphasizing clarity and uncovering alignment opportunities post-merger.
- Recently increased scope to include oversight of price management, inventory management, merchant operations and Saks Off 5th business model.
- Led and cultivated team of planners during company merger amidst evolving business models and challenging environments, ensuring efficient planning processes.
- Collaborated with marketing, digital, and store teams to analyze and optimize promotional calendar across banners, enhancing event profitability.
VP of Corporate Planning
Saks Fifth Avenue
New York, New York
01.2020 - 12.2024
- Executed topside planning and forecasting for Saks.com ecosystem, which experienced a 109% increase in GMV demand from 2020 to 2022.
- Managed execution of sales and profitability objectives for saks.com marketplace business, resulting in over $200mm in sales from more than 150 vendors.
- Established operational forecasting process focused on increasing supply chain efficiencies, integrating unit and order level forecasting within complex distribution networks which resulted in a reduction of CPUs and labor savings.
- Formalized cross-functional process with marketing, merchandising and finance teams grounded in digital-focused KPIs including traffic, conversion and AOV.
- Supplied top-line metrics for cash flow projections and collaborated with senior leadership team to prioritize investments with highest ROI.
- Developed break-even analysis on topline and expense impacts for return fee on Saks.com orders, overseeing implementation and conducting post-mortem evaluations.
DPM Handbags & Soft Accessories
Saks Global
New York, USA
06.2019 - 01.2020
- Directed team of planners in omni-channel planning and forecasting across $250 million wholesale business.
- Led planning and forecasting for over 100 store concession partners, generating sales exceeding $1 billion.
- Developed brand-level productivity reports with analysis to establish sales targets and long-range plans.
- Oversaw transition of one of Saks' largest handbag brands into concession model.
- Collaborated with merchant leadership to model, evaluate, and negotiate changes in business models and concession agreements.
DPM Contemporary RTW
Saks Global
New York, USA
03.2015 - 05.2019
- Achieved annual sales margin and inventory targets for $300 million business.
- Directed inventory allocation across 40 retail locations to optimize operations.
- Managed category-level sales capacity and productivity goals for eight new store openings and Canadian market expansion.
- Reviewed and negotiated margin and inventory agreements with key vendors.
- Led transition from retail to cost accounting, developing training for new associates on processes.
Various Planning Roles
Saks Fifth Avenue
New York, NY
05.2010 - 02.2015
Various Buying & Planning Roles
Bloomingdale's
New York, NY
09.2007 - 05.2010
Education
Bachelor of Arts (B.A.) - Philosophy, Politics & Economics
University of Pennsylvania
Philadelphia, PA, USSkills
- Strategic planning
- Financial forecasting & Revenue management
- Supply chain oversight
- KPI Development
- Process improvement
- Inventory optimization
- Market analysis
- Experience in retail and cost accounting
References
References available upon request
Timeline
VP Corporate Planning
Saks Global
12.2024 - Current
VP of Corporate Planning
Saks Fifth Avenue
01.2020 - 12.2024
DPM Handbags & Soft Accessories
Saks Global
06.2019 - 01.2020
DPM Contemporary RTW
Saks Global
03.2015 - 05.2019
Various Planning Roles
Saks Fifth Avenue
05.2010 - 02.2015
Various Buying & Planning Roles
Bloomingdale's
09.2007 - 05.2010
Bachelor of Arts (B.A.) - Philosophy, Politics & Economics
University of Pennsylvania