Rishi Udeshi
New York
Summary
Motivated digital media professional, with organizational problem solving, team building and customer service skills. 8 years of hands-on programmatic and social media campaign management and 6 years of team management experience. A proven track record of developing strategic solutions to complex problems.
Overview
8
8
years of professional experience
Work History
Director, Media Optimization
WPP Media
New York, NY
06.2025 - Current
- Orchestrate multi-channel campaigns across platforms like DV360, Amazon, and TTD, achieving performance improvements exceeding 20% on key metrics
- Lead media optimization team across multiple accounts including Audible, Coinbase, Tootsie Roll, INEOS Grenadier, and Genentech for effective media strategies and ensure seamless execution.
- Partner with cross-functional teams to formulate innovative marketing strategies yielding measurable & effective campaign enhancements.
- Develop AI-driven automated post-launch QA system, reducing errors by 95%.
- Develop performance forecast calculator to evaluate agency outcomes against benchmarks, facilitating data-driven decision-making.
- Foster knowledge sharing by establishing test and learn framework and orchestrate a case study competition for teams to present their learnings.
Director, Biddable Media
T&Pm
New York, USA
10.2024 - 06.2025
- Orchestrated cross-channel strategy planning for major EA titles, driving over 40% full-funnel improvement and 30% increase in ROAS.
- Executed paid media for EA’s Split Fiction, delivering Guinness World Record launch and $4 ROAS
- Secured $5M testing budget for AI-driven initiatives, implementing custom algorithms across search, social, and programmatic channels.
- Facilitated onboarding of Flashtalking as DCO partner, resolving integration challenges during peak activation to enhance campaign performance.
- Supervised 20 media professionals across search, social, and programmatic channels, ensuring operational excellence despite leadership transitions.
Associate Director, Programmatic
T&Pm
New York, USA
02.2022 - 09.2024
- Directed programmatic strategy for EA Sports FC rebrand, integrating CTV, YouTube, Display and retail media tactics, driving 1.6 billion game plays during launch week.
- Oversaw programmatic execution for flagship titles such as Madden, NHL, Apex Legends, and The Sims, managing $45 million annual media budget.
- Onboarded new DSPs like Trade Desk, Walmart Connect, and Amazon DSP to enhance programmatic ecosystem and align with diverse client goals.
- Scaled programmatic team from 5 to 9, mentoring talent and driving 5 promotions.
- Automated reporting in Google Studio, saving 200+ hours monthly.
Manager, Programmatic
T&Pm
New York, USA
06.2020 - 02.2022
- Managed $30M programmatic media budget for EA, optimizing campaign activation QA with five-member team to maximize media effectiveness.
- Conducted post-campaign analysis, providing actionable insights to refine future media planning strategies.
- Standardized workflows via documentation, driving stronger cross-channel results.
Campaign Manager, Programmatic
Zenith Media
New York, USA
03.2018 - 05.2020
- Managed and optimized $15 million in quarterly programmatic budgets across DSPs for top clients using DoubleClick and Adobe Analytics.
- Developed quarterly programmatic strategies and media plans leveraging historical performance data to enhance campaign effectiveness.
- Analyzed market trends to guide campaign adjustments and optimizations, ensuring alignment with industry shifts.
Education
Masters of Arts - Integrated Marketing Communication
Emerson College
Boston, MA12.2018
Bachelor of Arts - Mass Media
University of Mumbai
Mumbai, India07-2016
Skills
- Programmatic DSPs
- Data & Analytics
- Campaign Management
- Social Media Marketing
- Strategic planning
- Technical problem solving
- Leadership and Team Management
- Digital marketing
Accomplishments
2022 - T&Pm Pivotal Visionary Award
Timeline
Director, Media Optimization
WPP Media
06.2025 - Current
Director, Biddable Media
T&Pm
10.2024 - 06.2025
Associate Director, Programmatic
T&Pm
02.2022 - 09.2024
Manager, Programmatic
T&Pm
06.2020 - 02.2022
Campaign Manager, Programmatic
Zenith Media
03.2018 - 05.2020
Masters of Arts - Integrated Marketing Communication
Emerson College
Bachelor of Arts - Mass Media
University of Mumbai