Rita Rubio
Fort Lauderdale,FL
Summary
Strategic, people-first retail leader with 15+ years of multi-store management experience and a proven record of driving sales, developing talent, and leading cultural transformation. Passionate about coaching high-performing teams, enabling career growth, and delivering exceptional customer experiences rooted in authenticity and connection. Experienced in scaling operations across multiple regions, building inclusive leadership pipelines, and creating learning programs that elevate performance. Active member of a cross-border leadership coaching program supporting Store Manager development across the U.S. and Canada. Recognized for cross-functional collaboration, candid communication, and business acumen that drives sustained success.
Overview
17
17
years of professional experience
Work History
District Sales Manager
Aldo
Fort Lauderdale, FL
08.2017 - Current
- Lead multi-region operations across South Florida, North Carolina, South Carolina, and Puerto Rico, with oversight of 18–20 locations.
- Created steady increases in annual sales through strategic planning, talent development, and delivering a consistent guest experience.
- Accountable for district budgeting, forecasting, and overall financial performance; use key performance indicators to inform business decisions and uncover growth opportunities.
- Developed and implemented succession planning strategy, resulting in 45+ leadership promotions and significantly reduced turnover.
- Collaborated cross-functionally with HR, marketing, operations, and visual teams to align store performance with brand priorities and key initiatives.
- Co-led initiatives to revamp job descriptions, launch performance evaluations, and design onboarding and training programs across store roles.
- Active participant in a companywide leadership coaching program, mentoring Store Managers across the U.S. and Canada to strengthen their leadership skills and team effectiveness.
- Led teams through periods of change, including market expansion, structural realignment, and shifting brand objectives, by driving clarity, trust, and coaching through uncertainty.
- Spearheaded initiatives that reduced shrink through operational improvements and compliance training.
- Consistently delivered elevated guest experiences by aligning teams with brand values and operational excellence standards.
Store Manager
Aldo
Miami, FL
10.2009 - 08.2017
- Led flagship stores in premier South Florida markets, consistently delivering above-target performance.
- Focused on team empowerment, customer connection, and operational excellence to drive store success.
- Mentored and developed team members into leadership positions, contributing to district talent pipeline.
- Executed compelling visual merchandising aligned with brand direction to enhance in-store experience.
Head Bartender
Downtown Jerry's
Estero, FL
02.2009 - 10.2009
Assistant Manager
Express
Estero, FL
01.2009 - 10.2009
Education
Associate of Arts - Business Management
Florida Gulf Coast University
Fort Myers, FL01.2011
Skills
- Inclusive Leadership & Coaching
- Succession Planning & Talent Development
- Change Management & Culture Building
- Cross-Functional Collaboration
- Business Strategy & Sales Growth
- Performance Evaluation & Training Design
- Financial Planning & KPI Accountability
- Multi-Unit Operations Management
- Customer Experience Excellence
- DEI & People-First Culture Champion
Accomplishments
- Club Elite Winner – 2022 & 2023 (Top 1% sales performance)
- Designed and implemented performance evaluation framework (2021)
- Developed onboarding & training programs for all store associates (2023)
- Partnered with HR to revamp store-level job descriptions (2021)
- Active Leadership Coaching Program Member – supporting Store Managers across the U.S. and Canada
Timeline
District Sales Manager
Aldo
08.2017 - Current
Store Manager
Aldo
10.2009 - 08.2017
Head Bartender
Downtown Jerry's
02.2009 - 10.2009
Assistant Manager
Express
01.2009 - 10.2009
Associate of Arts - Business Management
Florida Gulf Coast University
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