Ritima Srivastava
Maryland,USA
Summary
Senior Product Manager with 18+ years of experience delivering product vision, strategy, and execution across global digital platforms. Known for combining Product Management and Quality Engineering expertise to launch large-scale omnichannel solutions in retail and healthcare. Proven ability to lead cross-functional teams, shape product roadmaps, and deliver complex digital experiences that drive customer and business value. Expert in Agile, customer-centric design, and data-driven decision-making, with a strong track record in multi-year digital transformation programs, business process re-engineering, and operational readiness. Passionate about using GenAI and emerging technologies to enhance product capabilities, streamline workflows, and unlock new value streams. A strategic, value-driven leader who consistently improves product quality, accelerates time-to-market, and guides organizations through change
Overview
18
18
years of professional experience
Work History
System Analyst & QA Lead
Ralph Lauren Corporation
- I played a pivotal role in the re-platforming initiative utilizing the SAP Commerce Cloud (Hybris) platform, focusing on enhancing the digital commerce experience and optimizing operational efficiencies.
- 1. Collaborate with business stakeholders, product managers, and development teams to gather and document detailed system requirements for the re-platforming project Stakeholder Management
- 2. Collaborate with data teams to define a comprehensive data migration strategy, ensuring data integrity and consistency during the transition Conducted thorough testing of all components, ensuring functionality, responsiveness, and alignment with design specifications prior to deployment
- 3. Establish testing frameworks for both manual and automated testing, focusing on functional, performance, and security testing.
- 4. Provides training and support to business users on how to manage and update the mega menu, footer, and promotional content within Hybris, empowering them to maintain site relevance and effectiveness
- Ralph Lauren Corporation is a renowned American company specializing in mid-range to luxury fashion products. The brand is recognized for its comprehensive portfolio across four key categories: apparel, home goods, accessories, and fragrances.
QA and Business Analyst
Multiple Clients
- Ritima has a strong specialization in digital transformation projects, focusing on enhancing user experiences and operational efficiencies.
- 1. Manage and co-ordinate the team of BAs across track of works
- 2. Prioritize and plan the work across cross functional teams
- 3. Study the business processes for our clients, identify the business problem, identify various solutions possible, do competitive analysis or vendor analysis to find the apt industry specific solution
- 4. Create detailed test plans that outline testing scope, objectives, resources, timelines, and deliverables
- 5. Identify testing requirements for different project components, including digital transformation, Hybris migration, payment integration, and Bazaar voice.
- 6. Design and document test cases based on business requirements and functional specifications, ensuring comprehensive test coverage
- 7. Implement defect tracking processes to identify, prioritize, and resolve issues throughout the testing lifecycle
- 8. Facilitate communication between teams to address quality concerns and ensure seamless project delivery
- 9. Provide training and support to team members on QA processes, tools, and best practices, fostering a culture of quality within the team
- Client: Belk Inc., Loblaws, Whirlpool, Sapient Internal Project (Oracle R12 upgrade, KOFAX 170, Alchemy Backbone & Expansion, Pyramid Retirement)
Marketing Communications & MarTech Strategy
Albertsons
02.2025 - Current
- She is leading the Personalization POD within the Albertsons MarTech team, focused on enhancing marketing automation and personalized customer communication. She is driving initiatives to identify personalization opportunities across ad-hoc and batch marketing emails by segmenting audiences and optimizing campaign logic. Streamlined the existing campaign execution process by identifying operational gaps, implementing automation, and reducing manual effort associated with email, push notification, and SMS/RCS communications. Enabled data-driven, personalized outreach that improved campaign efficiency, targeting accuracy, and overall customer engagement
- 1. Owned the product vision and roadmap for the Personalization POD, aligning marketing, data, and engineering teams to deliver scalable MarTech capabilities.
- 2. Monitored campaign performance and operational KPIs to drive continuous process improvement
- 3. Identified opportunities to personalize ad-hoc and batch marketing communications based on customer segments and behavior insights.
- 4. Conducted gap analysis of existing campaign processes to uncover inefficiencies, quality issues, and automation opportunities.
- 5. Partnered with CRM, analytics, and engineering teams to redesign and automate workflows, reducing manual execution effort for email, push, SMS, and RCS campaigns.
- 6. Defined requirements, user stories, and acceptance criteria for enhancements to the marketing automation platform.
- 7. Prioritized features based on business impact, customer value, and operational efficiency.
- 8. Ensured successful end-to-end delivery—including design, development, QA, and deployment—of personalization capabilities.
- 9. Supported experiment design (A/B tests) and evaluated performance metrics to improve campaign effectiveness and targeting.
- 10. Collaborated with marketing teams to ensure campaigns followed personalization logic, data quality standards, and customer-segment strategy.
Publicis Sapient
12.2007 - Current
Product Owner
Albertsons Pharmacy & Prescription Management
09.2022 - 02.2025
- She led the Pharmacy & Prescription Management application from both product and quality perspectives, driving key capabilities such as prescription data management, sorting/search/filtering, refill requests and status tracking, prescription delivery, expense reporting, and vaccine records. This platform enables customers to manage their prescriptions end-to-end with ease and transparency. As Product Manager, she aligns cross-functional teams, ensures high-quality feature delivery, and maintains rigorous product and QA standards to consistently enhance customer experience and operational efficiency.
- 1. Analyze customer survey insights and NPS trends to identify product improvement opportunities and inform prioritization.
- 2. Collaborate with client Product Managers to define and maintain a value-driven product roadmap aligned with business objectives, customer needs, and market trends.
- 3. Enhance the application by introducing new features based on customer feedback, competitive analysis, and NPS insights.
- 4. Ensure operational readiness for the successful launch and scaling of product enhancements.
- 5. Create, prioritize, and manage a clear product backlog reflecting business goals and user needs.
- 6. Partner with stakeholders and development teams to refine backlog items, define acceptance criteria, and maintain alignment with the product vision.
- 7. Participate in sprint planning, reviews, and retrospectives to ensure consistent delivery of high-value features.
- 8. Provide continuous support to the development team during sprints by clarifying requirements, removing blockers, and ensuring sprint goals are achieved.
Product Lead
L Brands Inc
07.2022 - 08.2022
- Defined and communicated a clear product vision aligned with L Brands’ business strategy, driving customer engagement and revenue growth.
- 1. Conducted market research and competitive analysis to shape product strategy and uncover new innovation opportunities.
- 2. Partnered with cross-functional teams—marketing, sales, engineering, and IT—to gather and document business and user requirements for new features and enhancements.
- 3. Led the end-to-end product development lifecycle, from ideation and planning through design, development, QA, and launch.
- 4. Leveraged analytics tools to monitor product performance and user engagement, enabling data-driven optimization of features and functionality.
- 5. Executed A/B testing and incorporated user feedback to refine product iterations and improve user experience.
- 6. Served as the primary point of contact for stakeholders, providing clear communication on product progress, timelines, risks, and milestones.
- 7. Monitored customer feedback and performance metrics to drive continuous product improvements and ensure customer satisfaction.
Product & QA Lead
The Children’s Place Inc
08.2017 - 06.2022
- Product & QA Lead for The Children's Place mobile app, driving the end-to-end redevelopment and migration from a legacy e-commerce platform to Salesforce Commerce Cloud (SFCC). Delivered a faster, scalable, mobile-optimized shopping experience by enhancing omnichannel capabilities, improving performance, and elevating customer satisfaction. Led cross-functional delivery across product, engineering, UX, and QA to ensure seamless transition and high-quality releases
- 1. Assessed the legacy platform’s strengths and gaps to define migration requirements and improvement opportunities.
- 2. Developed a detailed SFCC migration roadmap, outlining milestones, dependencies, and cross-team alignment.
- 3. Conducted gap analysis between the legacy system and SFCC to identify required customizations and feature parity.
- 4. Coordinated with third-party vendors to ensure integrations were SFCC-compatible and fully functional post-migration.
- 5. Partnered with marketing and business teams to align SFCC functionality with campaigns, launches, and broader business goals.
- 6. Collaborated with UX/UI teams to design a mobile-first interface that enhanced usability and maintained brand consistency.
- 7. Defined a comprehensive QA strategy, including cross-platform testing and end-to-end validation.
- 8. Guided the QA team to build automated testing frameworks, enabling continuous quality assurance post-migration.
Education
Master’s - Data Science
01-2021
Bachelor of Technology - Electronics & Communications
01-2005
Skills
- Product Management & Strategy, Agile Delivery & Execution, Customer insights and Analytics
- JIRA, Confluence, Figma, Adobe Analytics, Heap Analytics, Power BI, Backlog AI, Slingshot, Salesforce marketing cloud, Hybris
Timeline
Marketing Communications & MarTech Strategy
Albertsons
02.2025 - Current
Product Owner
Albertsons Pharmacy & Prescription Management
09.2022 - 02.2025
Product Lead
L Brands Inc
07.2022 - 08.2022
Product & QA Lead
The Children’s Place Inc
08.2017 - 06.2022
Publicis Sapient
12.2007 - Current
System Analyst & QA Lead
Ralph Lauren Corporation
QA and Business Analyst
Multiple Clients