Rituparna Sarkar

·Designed Media Plans for a broadcaster client(MSM);theme park client(Imagica);FMCG client(Bunge)

· Worked on IPL media campaign with the SET Max team

· Maintained positive business relation with clients; working on their requirements and recommending media solution

· Identified audience and markets for media campaigns which include substantial amount of data churning

· Presented media plans to client and implemented approved plans

· Handled external communications with different media houses

· Media Plans for Bank client(Kotak Mahindra) and FMCG(General Mills)

· Recommended media strategy for campaigns while looking at competition brand activities

· Communicated with client on a daily basis in order to understand their needs and expectation

. Sent out competition reports on weekly and monthly basis

· Analyzed data on target audience, television viewing, reading habits and lifestyles using media software TAM,IRS,TGI

· Administrative oversight of web projects, basic office tasks and created input for the web site structure and overall functionality

· Formatted raw content materials into Web-ready content, including basic copy editing of text and creating articles

· Worked on the key aspects of food science as per the project requirements

· Recruited data entry team (posting job openings to online portals, screening the candidates through interview and recruiting the best candidates)

· Managed the Data Entry Team by daily work allocation, checking quality performance and updating same in the system

• Built and maintained positive business relationships with agency while effectively communicating the brand requirement as a client
• Handled external communications with media and public relations professionals.
• Provided brand teams with data required for brand marketing