Paula Sebastián
Summary
DIGITAL MARKETING SPECIALIST
Dedicated professional with over ten years of experience on international advertising. Proficiencies in developing media strategies, planning, analytics, and project management. Expertise in communication and building enduring relationships with clients, colleagues and media partners.
Overview
10
10
years of professional experience
Work History
Media Supervisor
PUBLICIS MEDIA
Miami, FL
05.2021 - Current
- Develop multi country media strategies and media planning, to ensure accurate delivery of Regional and Global KPI guidelines
- Manage Social Media, Ecommerce, Video, Display and Offline campaigns, and its implementation on platforms (DV360, Facebook and third party digital platforms)
- Develop weekly campaign reports to ensure optimal performance of campaigns and suggest recommendations.
- Built and maintained positive business relationships with clients and media partners.
- Clients: Coty, Motorola.
Account Manager LATAM
MINDSHARE / GROUP M
Miami, FL
09.2017 - 05.2021
- Managing Client's online and offline media investment (ranging from $3M to $20M regionally), strategy, and plan execution throughout Latin American Markets.
- Coordinate global and regional deliverables across LATAM Markets.
- Lead intra-company implementation team to launch and optimize campaigns and ensure that media activity is aligned with approved strategies.
- Offer clients data-driven media plan recommendations, to achieve maximum performance and ROI.
- Accounts: Netflix, Kimberly-Clark, Pandora Jewelry, Universal Resorts Orlando, Lufthansa, Blackrock
Publisher Manager
DELIDATAX
Miami, FL
03.2017 - 09.2017
- Recruiting premium publishers and inventory sources according to company targets
- Integration of these publishers to DMP and its follow up
- Promote Delidatax DMP and PMP to prospect publishers
- Coordinate internally with sales team and CTOs the on-boarding of new publishers
- Monitor and track growth of the publishing recruitment process across US and LATAM.
Publisher Manager
WEBADS
Madrid
04.2012 - 12.2015
- Management of national and international display, rich media, performance, branded content, video, native, social media, data and mobile campaigns
- Implementing programmatic digital advertising for buyers and sellers
- Contacting and negotiating of campaign proposals with both domestic and international publishers
- Supporting sales department in providing solutions to media agencies and clients
- Supervising and supporting media agencies and clients towards correct activation, delivery, optimization and reporting of campaigns
- Supporting publisher network’s growth and development, as well as activating new technologies and innovative digital products.
Account Manager
NOTA BENE, PR Agency
Madrid
12.2010 - 04.2012
- Using PR techniques to obtain content and editorial coverage of fashion brands on media (print, online, TV and radio)
- Organizing and producing seasonal collection launch and celebrity endorsement events
- Daily contact with press (print and online media editors and stylists)
- Designing corporate material, producing press releases and crafting newsletters
- Showroom management and styling for photo/video shoots
- Clients: Longchamp, Nine West, Jota + Ge, Kelme Pasión and Pan con Chocolate
Education
BA - ADVERTISING AND PRMINOR ON MARKETING
ESIC BUSINESS & MARKETING SCHOOL
MadridHIGH SCHOOL DIPLOMA - SOCIAL SCIENCES
KING’S COLLEGE MADRID
Skills
- Marketing Strategies
- Account and Project Management
- Data Collection and Target Audiences Analysis
- Campaign Implementation
- Social Media Best Practices
- Client Relationship Management
- Team Collaboration
- Detail-Oriented
- Problem Solving
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Media Supervisor
PUBLICIS MEDIA
05.2021 - Current
Account Manager LATAM
MINDSHARE / GROUP M
09.2017 - 05.2021
Publisher Manager
DELIDATAX
03.2017 - 09.2017
Publisher Manager
WEBADS
04.2012 - 12.2015
Account Manager
NOTA BENE, PR Agency
12.2010 - 04.2012
BA - ADVERTISING AND PRMINOR ON MARKETING
ESIC BUSINESS & MARKETING SCHOOL
HIGH SCHOOL DIPLOMA - SOCIAL SCIENCES
KING’S COLLEGE MADRID