Riya Alluri
New York,NY
Summary
- Served as Programmatic Campaign Manager who has executed over $20 million of digital media campaigns for 6 brands across the Kenvue portfolio, with experience in different media channels (Display, OLV, Out of Home, Audio, and TV). Kenvue saw increases in ROI for 5 of the 6 brands in 2025, ranging from +14.86% (Zyrtec) to +74.03% (Imodium) improvement. Over the same period, CPMs improved by more than 25% for 4 of the 6 brands, ranging from -28.23% (Benadryl) to -49.50% (Lactaid).
- Led client communications by analyzing historical performance, identified brand strategies and priorities, and considered brand initiatives/product innovations/key tent-pole events to provide tactical recommendations across multiple channels for 6 separate brands.
- Skilled in end-to-end Programmatic Campaign Management, including the planning, activation, and optimizing phases across the Trade Desk, Amazon, and Google DSPs.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Programmatic Manager
Kinesso
New York, NY
06.2022 - Current
- Executed, managed and optimized digital media campaigns for 6 brands across the Kenvue portfolio, with experience in mutliple media channels (Display, OLV, Out of Home, Audio, and CTV).
- Delivered multiple client performance objectives successfully by capitalizing on key drivers of performance and identified opportunities for brand growth across the Trade Desk, Amazon, and Google DSPs.
- Led client communications for several brands through consistent reporting analysis and consideration of business objectives to provide tactical recommendations across multiple channels.
- Ran the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
- Oversaw daily campaign maintenance, including tracking the status of various campaigns to ensure accurate campaign implementation, pacing and performance.
Marketing Technology Co-op
Goodwin Procter LLP
Boston, MA
01.2020 - 06.2020
- Performed company, legal, and industry-specific research with CRM software such as Rainmaker and InterAction
- Organized and disseminated data regarding client-facing data initiatives, client information, and internal memos
- Updated and augmented monthly reports on legal, marketing, and business development functions
Education
Bachelor of Arts Degree - Marketing and Management Information Systems
Northeastern University, D’Amore McKim School of Business
Boston, MA05-2022
Skills
- DSP Knowledge: Trade Desk, DV360, Amazon, Walmart
- Campaign Management: Programmatic Guaranteed Buy, Private Marketplace
- Proficient in Excel
Certification
Trade Desk DSP Certification
Display and Video DV360 Certification
Timeline
Programmatic Manager
Kinesso
06.2022 - Current
Marketing Technology Co-op
Goodwin Procter LLP
01.2020 - 06.2020
Bachelor of Arts Degree - Marketing and Management Information Systems
Northeastern University, D’Amore McKim School of Business