Dynamic, seasoned executive with expertise in Marketing, Product Management, Strategic Sourcing and Information Technology. Successful track record developing and executing impactful business plans and negotiating multi-million dollar agreements. Strong record of change management, fiscal responsibility, and innovation.
Overview
25
25
years of professional experience
Work History
Director, Guest Technology
WYNDHAM WORLDWIDE
Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
Worked closely with organizational leadership and board of directors to guide operational strategy.
Managed daily operations while overseeing multiple locations to foster increased productivity.
Established departmental performance goals and provided feedback for underperforming areas.
Director, Enterprise Marketing
COMCAST BUSINESS
01.2017 - Current
Lead the strategy and implementation of marketing to Fortune 1000 enterprise customers including content development, industry trade shows and events, customer engagements and digital campaigns
Manage a team or two professionals for 4 key vertical categories: Hospitality, Financial Services, Retail and Food and Beverage Sustainability and Technology
Solutions including product and services for insurance, healthcare and Million dollar budget double digit growth
Senior Director, Marketing and Business Development
DEEP BLUE COMMUNICATIONS
01.2017 - 01.2019
Lead the strategy and implementation of marketing to Fortune 1000 enterprise customers including content development, trade shows and events, customer engagements and digital campaigns
Manage a team or two professionals for 4 key vertical categories: Hospitality, Financial Services, Retail and Food and Beverage
Senior Director, Strategic Sourcing
WYNDHAM WORLDWIDE
01.2010 - 01.2017
Responsible for three major sourcing categories: Financial/Banking, Sustainability and Technology
Solutions including product and services for insurance, healthcare and retail industries
Directed input on customer needs, product design, enhancements and pricing
Developed best practices for implementation, analysis, training, and reporting
Negotiated contracts and sourcing agreements
Oversaw staff of manager and one specialist
Senior Director, Partnership Marketing
STARWOOD HOTELS AND RESORTS, WORLDWIDE
01.2006 - 01.2008
Created Entertainment and Technology strategy and practice within Global Partnership team
Leveraged one billion annual guest impressions to form strategic alliances with industry leaders including SONY BMG, Showtime Networks, LG Electronics and Nintendo
Created over $4 million in marketing funds
Co-created and drove execution of unique 360 degree marketing programs to support nine hotel brands
Programs included online campaigns, in-hotel collateral, sweepstakes, promotions, customized video content and media launch events
Exposure included New York Times, USA Today, and Ad Age Supported Starwood Preferred Guest loyalty program for spg.com, thelobby.com and Starwood Preferred Guest “Moments” experiential programming with numerous partnerships and programs.
Senior Director, Property Technology
STARWOOD HOTELS AND RESORTS, WORLDWIDE
01.2003 - 01.2006
Led the strategy and rollout of the Self Service, Check-In Kiosk and “Hotel of the Future” programs for multiple Starwood brands and stakeholders
Managed 2-million-dollar capital and development budget
Department head for research and development of emerging technologies including internet cafes, wireless productivity products, and video on demand platforms
Negotiated alliances with IBM, Unisys and Sprint
Presented at Industry conferences and established and maintained relationships with trade publications, industry analysts, and strategic partners to launch products and to secure positive press coverage.
Director, Broadband Business Group
STARWOOD HOTELS AND RESORTS, WORLDWIDE
01.2001 - 01.2003
Key leader for business team that generated over $40mm revenue in over 500 hotels within three years
Hired to create content & distribution strategy for High Speed Internet products across Starwood portfolio
Created branded, custom hospitality web portals for all participating brands
Led operational team including revenue analysis, customer support, and negotiating vendor contracts
Formed partnership with Intel to fund deployment of wireless access for hotel public spaces
Also executed national rollout for over 100 properties on time and within budget.
Senior Manager, Wireless and Mobile Devices
PRODIGY COMMUNICATIONS CORPORATION
01.1999 - 01.2001
Spearheaded Wireless Division as sole Product Manager, including development of business strategy and product plans to launch wireless based services to Prodigy and non-Prodigy subscriber base
Business owner for development of Prodigy Message Manager product for over one million subscribers
Managed multiple vendors to establish technology partners as well as additional content and e-commerce relationships
Presented wireless strategy to Senior Management, Cellular carriers and potential partners.
Education
Bachelor of Science - Dual major in Finance and Marketing
Northeastern University
Boston
Skills
Business Building
Strategic Vision and Execution
Marketing Strategy
Business Development
Contract Negotiation
Capital Spending
Timeline
Director, Enterprise Marketing
COMCAST BUSINESS
01.2017 - Current
Senior Director, Marketing and Business Development
DEEP BLUE COMMUNICATIONS
01.2017 - 01.2019
Senior Director, Strategic Sourcing
WYNDHAM WORLDWIDE
01.2010 - 01.2017
Senior Director, Partnership Marketing
STARWOOD HOTELS AND RESORTS, WORLDWIDE
01.2006 - 01.2008
Senior Director, Property Technology
STARWOOD HOTELS AND RESORTS, WORLDWIDE
01.2003 - 01.2006
Director, Broadband Business Group
STARWOOD HOTELS AND RESORTS, WORLDWIDE
01.2001 - 01.2003
Senior Manager, Wireless and Mobile Devices
PRODIGY COMMUNICATIONS CORPORATION
01.1999 - 01.2001
Director, Guest Technology
WYNDHAM WORLDWIDE
Bachelor of Science - Dual major in Finance and Marketing
Northeastern University
Similar Profiles
Tsedey BedadaTsedey Bedada
Power Platform Developer & SharePoint Developer at Wyndham WorldwidePower Platform Developer & SharePoint Developer at Wyndham Worldwide