Rob Boysko
Lake Peekskill,NY
Summary
Strategic leader in content management and digital media with a focus on enhancing consumer engagement. Strong track record in cultivating partnerships across leagues and clubs while directing digital operations. Demonstrated success in delivering high-quality products that resonate with fans and stakeholders.
Overview
20
20
years of professional experience
Work History
Director, Digital Platforms
NHL
New York, New York
04.2024 - 06.2026
- Established Incident Management procedures for gamenight operations, documenting escalations for over a dozen types of incidents, allowing operators to react quickly.
- Cultivated strong relationships with clubs, serving as point person for all product/CMS updates.
- Conducted fan research via surveys to identify trends and inform strategic decision-making processes.
- Directed digital operations' daily operations, working with partners and vendors to ensure smooth rollout of new tooling and features.
- Managed event and SGL web pages for the NHL across 8 languages.
Operations Consultant
Dabima, Inc.
Croton On Harmon, NY
09.2023 - 04.2024
- Created operational workflow for data gathering team to ensure accurate data collection for 2,100 colleges.
- Built relationships with partnering schools/CBOs.
- Devised initial support plan for Dabima launch.
Sr. Supervisor
Disney Streaming Services
New York, NY
07.2019 - 05.2023
- Managed the Disney+ Incident Management team (known as PSO), demonstrating comprehensive product expertise while overseeing the continuous monitoring of product performance and addressing incoming issue reports.
- Completed Blackrock Incident Management training course.
- Managed centralized calendar for premier titles and major sporting events, consolidating launch details from creative and marketing teams and disseminating to operational teams for optimal readiness.
- Analyzed historical incidents to identify patterns and proposed proactive enhancements to improve Disney+ product reliability.
Senior Manager
Disney Streaming Services
12.2016 - 06.2019
- Managed the Disney+ partnership with MLB and NHL clubs, facilitating the scheduling and streaming of ad-hoc live events, including player signings and multi-team prospect tournaments.
- On-boarded and trained NHL clubs on BAMTech's (Disney+) streaming tools while collaborating with teams to define the ad-hoc streaming process.
- Secured fiber bookings for the MLS over-the-air Direct Kick product.
- Provided oversight to Audio Operations team, acquiring and routing all live audio broadcasts for MLB and NHL games.
Manager, Multimedia Publishing
MLB Advanced Media
New York, NY
02.2008 - 11.2016
- Headed the Publishing team within Multimedia, spearheading metadata creation, tagging, and placement of all multimedia content for MLB.com and 30 team sites.
- As Multimedia's liaison, traveled to meet with MLB club executives, collaborating on the development of club-produced programs and imparting best practices for optimizing viewership.
- Collaborated with Sponsorship, Editorial, and Technical Productions teams to seamlessly execute branded "takeovers" of MLB.com and club sites, considering competing products in shared spaces to ensure flawless delivery.
Content Assistant/Site Manager
MLB Advanced Media
03.2006 - 02.2008
- Processed and disseminated in-game highlights as Realtime Highlight Publisher across multiple platforms in real-time.
- Collaborated with MLB teams to oversee processing and posting of club-produced content, ensuring accurate video formatting and optimal strategic placement.
- Served as video production liaison between MLB Advanced Media and yesnetwork.com and SNY.tv, supervising development of yesnetwork.com's innovative web-exclusive postgame show, "Post Game Plus."
Skills
- Operations Management
- Incident Management
- Partnership Solutions
- Problem Solving
- Digital Strategy
- Schedule Management
- Project Coordination
- Digital Operations
Affiliations
- 2007 Emmy Award winner (Post Game Plus)
- 2013 SXSW Panel Speaker (Big Data and Collaboration)
- Self-Published Author
Timeline
Director, Digital Platforms
NHL
04.2024 - 06.2026
Operations Consultant
Dabima, Inc.
09.2023 - 04.2024
Sr. Supervisor
Disney Streaming Services
07.2019 - 05.2023
Senior Manager
Disney Streaming Services
12.2016 - 06.2019
Manager, Multimedia Publishing
MLB Advanced Media
02.2008 - 11.2016
Content Assistant/Site Manager
MLB Advanced Media
03.2006 - 02.2008