Rob Carducci
Brooklyn,NY
Summary
Award-winning Creative Director with 15+ years of agency experience leading multidisciplinary teams from idea to execution across all channels. Strategic, client-facing creative partner known for developing persuasive, brand-building campaigns and presenting work with confidence. Experienced managing high-volume projects, mentoring junior teams, and contributing to new business. Combines strong conceptual thinking with collaborative leadership to deliver impactful work that meets both creative and business goals.
Overview
16
16
years of professional experience
Work History
Freelance Creative Director/Copywriter
DeVito/Verdi, MullenLowe U.S., Paramount Global
01.2023 - Current
- Concepted and presented integrated campaign platforms grounded in audience insight, brand narrative, and market positioning, driving internal and client alignment.
- Partnered directly with clients to identify challenges, define strategic objectives, and ensure work met business goals and effectiveness expectations.
- Led cross-functional collaboration across creative, strategy, and client teams to execute integrated campaigns for brands including BayCare, Invesco, and Pluto TV.
Creative Director/Copywriter
DeVito/Verdi
New York, NY
05.2020 - 12.2022
- Led strategy-aligned creative presentations, driving buy-in for ideas that balanced originality with measurable performance outcomes.
- Concepted, pitched, and led creative for VICE News x KeyBank’s I’m Also a Doctor, a five-part cross-platform docuseries that exceeded benchmarks across every channel, aired in primetime on VICE TV, and generated 22M+ impressions.
- Directed and motivated a 20-person multidisciplinary team from ideation through execution, maintaining high creative standards and a collaborative, goal-driven environment.
- Developed DEI-focused MetroHealth content that strengthened brand credibility and supported executive recognition as a Modern Healthcare Top 50 Most Influential leader.
Freelance Creative Director/Copywriter
BBH, McCann, TBWA\Chiat\Day, VaynerMedia
New York, NY
04.2014 - 05.2020
- Concepted and helped execute a 360° Budweiser x MLB campaign, shaping messaging and creative direction for a nationally visible brand platform.
- Led development of an immersive José Cuervo airport pop-up inspired by the Rolling Stones’ 1972 tour plane, blending culture, experience, and commerce; reached 3M+ and drove 60K+ engagements in eight weeks.
- Recognized for elevating creative standards while delivering award-winning work across digital, film, and experiential channels.
Creative Director/Copywriter
Grey Advertising
New York, NY
07.2012 - 04.2014
- Led creative for States United to Prevent Gun Violence’s viral video dubbed “Best Gun Control Commercial Ever Produced” (BuzzFeed), generating 1M+ views and a 3,180% traffic increase in one week with zero paid media.
- Guided teams through high-scrutiny projects while maintaining morale, clarity of goals, and alignment to brand and effectiveness objectives.
Freelance Copywriter
180 Amsterdam, Crispin Porter + Bogusky, McCann
01.2010 - 12.2012
- Concepted and led execution of a pan-European Cialis campaign that helped win Eli Lilly’s global pitch and launch the company’s first centralized platform across 14 countries.
- Collaborated closely with strategy and account partners to develop culturally relevant, impactful creative solutions.
Education
Bachelor of Arts - Advertising
School of Visual Arts
New York, NYSkills
- Conceptual Ideation
- Integrated Campaign Development
- Strategic Thinking
- Creative Leadership
- Client Presentation & Communication
- Cross-Functional Collaboration
- Multi-Project & Deadline Management
- Team Mentorship & Feedback
- Problem Solving & Conflict Resolution
- New Business Pitching & Winning
Brands
Ally Bank · American Express · Budweiser · Cialis · Coca-Cola · Jose Cuervo · KeyBank · Lilly · MetroHealth · Mohegan Sun Casino · Rolling Stones · SoClean · Solgar Vitamins · States United to Prevent Gun Violence
Affiliations
ADDYs · AICP · American Advertising Awards · ANDYs · Art Director's Club · Cannes · Clios · Communication Arts · D&AD · Digiday · Graphis · New York Festivals · OBIEs · One Show · WARC
Websites
Timeline
Freelance Creative Director/Copywriter
DeVito/Verdi, MullenLowe U.S., Paramount Global
01.2023 - Current
Creative Director/Copywriter
DeVito/Verdi
05.2020 - 12.2022
Freelance Creative Director/Copywriter
BBH, McCann, TBWA\Chiat\Day, VaynerMedia
04.2014 - 05.2020
Creative Director/Copywriter
Grey Advertising
07.2012 - 04.2014
Freelance Copywriter
180 Amsterdam, Crispin Porter + Bogusky, McCann
01.2010 - 12.2012
Bachelor of Arts - Advertising
School of Visual Arts