Rob Defrancesco
Toms RIver,NJ
Summary
Marketing professional prepared for impactful roles in driving brand awareness and engagement. Skilled in campaign development, social media strategy, and content creation. Strong focus on team collaboration and achieving results, adaptable to changing needs. Known for creativity, analytical thinking, and effective communication skills.
Overview
11
11
years of professional experience
Work History
Marketing Coordinator
Enlighten Extracts
11.2022 - 03.2025
- Conceptualize and execute marketing promotions, as well as conduct product photography, catering to Enlighten's retail shops, and online platforms
- Drive social media engagement by managing various accounts and ensuring consistent updates
- Maintain accurate inventory records for both wholesale and retail channels, and produce high-quality printed marketing materials
- Facilitate the distribution of marketing materials to retail outlets, ensuring timely delivery
- Take charge of leading weekly sales and marketing meetings, fostering collaboration and driving strategic initiatives for enhanced brand visibility and sales growth
Photographer
Kushman Productions
05.2021 - 11.2022
- Proficient in capturing high-quality images and videos of plants and products, utilizing an extensive range of gear and equipment within a mobile studio setup
- Demonstrated expertise in collaborating with numerous local businesses, showcasing a versatile skill set in product photography
- Recognized for professional contributions, including collaborations with prestigious publications such as High Times Magazine, highlighting the ability to deliver captivating visuals and meet industry standards
Social Media Manager
The Tree House
07.2020 - 05.2022
- Successfully launched and managed store operations, ensuring smooth day-to-day activities
- Actively maintained and curated engaging content on social media platforms, while consistently updating the website to reflect current offerings and promotions
- Produced professional-grade photographs of strains and products, optimizing listings on prominent platforms such as Weedmaps and Leafly to enhance visibility and customer engagement
- Provided customer service and product expertise as a budtender when needed, ensuring a positive and informed shopping experience for patrons
- Designed informative cards and promotional flyers to effectively communicate product details and promotional offers, contributing to increased brand awareness and customer engagement
- Conducted inventory checks twice a week, ensuring accurate stock levels and efficient supply management
Budtender/Cultivator
The Frost Farms
06.2018 - 03.2020
- Managed daily opening and closing procedures, ensuring the smooth operation of the store
- Proactively restocked products to maintain optimal inventory levels and meet customer demand
- Maintained high standards of cleanliness and organization within the store to enhance the overall customer experience
- Executed product packaging duties with attention to detail and adherence to brand standards
- Regularly updated the store's website and listings on platforms such as Weedmaps, keeping information accurate and engaging for customers
Budtender
AK Green Light District
09.2017 - 05.2018
- Managed store opening and closing procedures, ensuring a smooth transition for daily operations
- Maintained optimal inventory levels by efficiently restocking products to meet customer demand
- Uphold cleanliness and organization standards within the store to enhance the overall shopping experience
- Executed product packaging responsibilities with meticulous attention to detail and adherence to brand guidelines
- Regularly updated the store's website and listings on platforms like Weedmaps, ensuring accurate and up-to-date information for customers
Line Cook/Server
Wild Wings and Things
09.2014 - 09.2017
- Managed all aspects of food service operations, including food preparation, cooking, serving, and handling customer orders
- Skillfully completed transactions and served alcoholic beverages in compliance with established regulations and guidelines
- Demonstrated flexibility by working diverse shifts and accommodating varying hours to meet business demands effectively
Line Cook/Server
Qdoba
03.2014 - 09.2014
- Managed all aspects of food service operations, including food preparation, cooking, serving, and handling customer orders
- Skillfully completed transactions and served alcoholic beverages in compliance with established regulations and guidelines
- Demonstrated flexibility by working diverse shifts and accommodating varying hours to meet business demands effectively
Education
High School Diploma -
East Anchorage High School
Anchorage, AK05-2013
Skills
- Event Coordination
- Collaborative Teamwork
- Meticulous Attention to Detail
- Brand Development
- Project Coordination
- Social Media Management
- Online Marketing Strategy
- Website Administration
- Expertise in Adobe Photoshop
- Proficient in Video Editing
- Digital Content Development
- Project Planning
Timeline
Marketing Coordinator
Enlighten Extracts
11.2022 - 03.2025
Photographer
Kushman Productions
05.2021 - 11.2022
Social Media Manager
The Tree House
07.2020 - 05.2022
Budtender/Cultivator
The Frost Farms
06.2018 - 03.2020
Budtender
AK Green Light District
09.2017 - 05.2018
Line Cook/Server
Wild Wings and Things
09.2014 - 09.2017
Line Cook/Server
Qdoba
03.2014 - 09.2014
High School Diploma -
East Anchorage High School
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