Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Rob Kearns

Rob Kearns

VP, Channel Strategy
Fort Myers,FL

Summary

Strategic marketing executive with deep expertise in full-funnel media, performance measurement, and cross-functional leadership. Builds scalable marketing systems that drive growth by aligning creative, data, and investment to business priorities. Known for turning complexity into clear strategy and delivering measurable results across brand, content, and media.

Overview

14
14
years of professional experience

Work History

VP, Channel Strategy

Flywheel Digital
12.2023 - Current
  • Leads a multidisciplinary team of digital and commerce strategists, driving brand growth through Flywheel’s proprietary retail media solutions and Omnicom’s integrated performance ecosystem
  • Drives strategic alignment with media agencies like OMD and PHD to convert emerging technologies—such as retail media platforms, clean rooms, and predictive modeling—into scalable client solutions
  • Advises C-suite executives on data-driven media transformation, leveraging 1P data, clean room infrastructure, and custom tagging frameworks to link media investment to business performance
  • Shapes cross-functional strategies across marketing, analytics, and eCommerce to deliver measurable value in media efficiency, sales lift, and digital shelf visibility for global brands

Sr Director, Programmatic

Flywheel Digital
01.2022 - 12.2023
  • Built and scaled a programmatic media organization from 3 to 27 team members, redefining roles, service structure, and training to support rapid growth and operational scale
  • Architected Flywheel’s programmatic capabilities across Amazon DSP and The Trade Desk, driving a 10x increase in media under management
  • Led the team recognized by Amazon as its #1 global partner for programmatic media, driving performance, innovation, and scaled activation across priority markets
  • Directed joint business planning with Amazon, securing early access to alpha and beta tools that unlocked competitive advantages for clients
  • Developed Amazon Marketing Cloud measurement models to tie programmatic investment to business outcomes, including incrementality, CAC, and lifetime value

E-Commerce and Digital Lead

Bausch + Lomb
03.2020 - 06.2022
  • Directed U.S. eCommerce marketing for a $126M business, achieving a 59% CAGR (2015–2021) by aligning media strategy, brand goals, and digital shelf performance across top retailers
  • Led $12M+ in annual omnichannel media investment across Amazon Advertising, Walmart Connect, Instacart, Target/Roundel, and emerging platforms—partnering with agencies to execute performance-focused activations, including influencer campaigns and social commerce pilots
  • Unified marketing, sales, and executive leadership around shared growth targets, establishing joint success plans and executional alignment across on- and off-site media
  • Defined and executed full-funnel media strategies across key .com retailers, collaborating with field teams to support JBPs, influence buyers, and optimize media mix by account
  • Drove 10x revenue growth on Amazon ($6.7M → $70.3M in five years); delivered 39% YoY growth in 2021 while improving RoAS 5% and reducing CPCs 9%—despite flat media spend

Business Strategy Manager, E-Commerce

Bausch + Lomb
01.2017 - 03.2020
  • Secured brand media investment for eCommerce by aligning marketing, sales, and finance on digital growth opportunities, investment ROI, and retail media best practices
  • Drove cross-functional education initiatives to increase visibility into eCommerce performance, earning stakeholder buy-in through transparent reporting, pilot success stories, and regular planning forums

Sr Manager, E-Commerce

Henkel
03.2015 - 01.2017
  • Drove 269% YoY increase in Amazon product detail page traffic and improved conversion by 470bps through content optimization, paid search, and Amazon DSP strategy
  • Built and executed full-funnel retail media plans across Amazon and Pure Play retailers, improving RoAS and accelerating share growth across 15 brands
  • Partnered with cross-functional teams to secure media investment, align KPIs, and implement platform-specific creative, targeting, and measurement strategies
  • Improved performance through bid optimization, keyword refinement, and strategic reallocation of spend across search and display

Account Executive

Amazon Advertising
04.2014 - 03.2015
  • Advised performance and brand advertisers across the Personal Care and Beauty categories on full-funnel media strategy, leveraging Amazon’s ad tech and targeting capabilities to drive revenue growth
  • Partnered with marketing leaders at mid-to-large brands to align campaign objectives with retail signals, optimizing spend across Sponsored Ads, display, and video to improve ROAS and conversion

Brand Manager

Amazon
04.2013 - 03.2014

Network Sales Planner

CBS Television Network
09.2011 - 07.2012

Education

Bachelor of Arts - Communications

The Pennsylvania State University
State College, United States
05-2009

Skills

Full-Funnel Media Strategy

Performance Marketing & Measurement

Cross-Functional Team Leadership

Data-Driven Growth Execution

Marketing Investment & ROI Optimization

Executive Stakeholder Alignment

Organizational & Capability Building

Interests

  • Hunting
  • Rock Climbing
  • Mountain Biking
  • Fly Fishing
  • Physical fitness

Timeline

VP, Channel Strategy

Flywheel Digital
12.2023 - Current

Sr Director, Programmatic

Flywheel Digital
01.2022 - 12.2023

E-Commerce and Digital Lead

Bausch + Lomb
03.2020 - 06.2022

Business Strategy Manager, E-Commerce

Bausch + Lomb
01.2017 - 03.2020

Sr Manager, E-Commerce

Henkel
03.2015 - 01.2017

Account Executive

Amazon Advertising
04.2014 - 03.2015

Brand Manager

Amazon
04.2013 - 03.2014

Network Sales Planner

CBS Television Network
09.2011 - 07.2012

Bachelor of Arts - Communications

The Pennsylvania State University

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