Rob Maggi
Lighthouse Point ,FL
Summary
People-first leader driving customer-focused, service-oriented growth strategies for employees and retailers around the US. Performance-driven executive with 17 years of experience aligning systems with business requirements, policies and company culture. Passionate about applying excellence in the organization and communication skills to manage and lead teams.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Vice President & GM - SE US
Monster Energy Company
01.2020 - Current
- Responsible for MEC’s business & partnership with Coca-Cola Florida and responsible for delivery of our annual growth target and key initiatives.
- Provide leadership to a team of 26 employees in developing our corporate vision, values, and culture.
- Grew the business alongside Coke Florida and our field team from 4M cases and $137M in net revenue at the close of 2017, to 6.5M cases (+62.5%) and $252M in net revenue (+84%) at the close of 2023.
- Direct and manage strategic planning efforts that have enabled MEC to achieve short term goals while positioning the company for long-term success in Florida.
- Conduct regular meetings and business reviews to review our performance towards our goals and business objectives with multiple departments within Coke Florida to include Field Sales, Customer Management, Marketing, PGM, and Supply Forecast Planning teams.
- Achieved 2022 Bottler of The Year Award, and Runner-Up in 2023.
Vice President & GM - SE, Mid-South, & Mainstream
Monster Energy Company
01.2018 - 12.2020
- Responsible for MEC’s business & partnership with Coca-Cola United, Coca-Cola Florida, and 11 Mainstream Bottlers and responsible for delivery of our annual growth targets and key initiatives.
- Led a diverse team of 50 employees in 2018 comprised of Directors, Region Managers. FSR’s, STM’s, and STR’s, which grew to 67 in 2019.
- Grew the business alongside our bottler and field teams from 11.5M cases and $392M in net revenue at the close of 2017, to 14.6M cases (+27%) and $540M in net revenue (+37.8%) at the close of 2019.
- Directed the execution of national and regional programming to achieve sales, profits, and market share objectives.
- Oversaw the development of key performance metrics to track progress and success of initiatives with both our bottler and internal MEC field teams, while driving a competitive and fun environment.
- Fostered strong relationships with top-level bottler leadership by conducting regular business meetings to review performance towards our goals and mutual business objectives.
Director of Region Key Accounts - East US
Monster Energy Company
04.2015 - 12.2017
- Led a team of 9 Key Account Managers and an Administrative Assistant that were collectively responsible for 134 Convenience Retail chains that accounted for 5.3M cases in 2017.
- Managed a $21.4M budget that was utilized for price promotions, space, equipment, and marketing investments with our customers.
- Trained, coached, and developed a team of high performing Key Account Managers that grew the business +23% vs PY in 2017, +7% in 2016, and +10.2% in 2015.
- Assisted in the negotiation of customer contracts and projects simultaneously and effectively met all internal and external deadlines, as well as managed high-level customer relationships.
- Conducted bottler meetings and chain summits across the East US that offered transparent communication with our partners on CR price strategies, plans, forecasts, budgets, and execution expectations.
- Awarded Region Account Sales Director of the Year in 2015 and 2016.
National Key Account Manager - Grocery, East US
Monster Energy Company
12.2013 - 03.2015
- Managed 12 National Account Grocery Customers across the East US & Texas to include: HEB, Publix, Food Lion, Winn-Dixie, Ingles, Harris Teeter, Hannaford Bros, and Albertson’s Southern Division.
- Grew the business in 2014 +30% vs PY to 1.3M cases, while reducing the spend per case from $4.08 down to $3.50 managing a $3.2M dollar budget which was a -16.5% reduction in spend per case.
- Developed account specific strategic pricing plans based on grocery market analysis that drove sales growth and share while meeting customer needs.
- Optimized grocery warm sets to expand on multi-pack presence, improved singles availability in cold equipment, and implemented an aggressive promotional strategy to push display support.
- Organized high-level meetings with customers and buyers to discuss strategic objectives and long-term goals by utilizing fact-based data to drive change towards alignment with MEC’s large store strategies.
- Collaborated and communicated with cross-functional departments such as field sales, marketing, finance, and bottler customer teams to ensure program elements were executed to expectations.
Regional Key Account Manager - West US & Hawaii
Monster Energy Company
08.2012 - 11.2013
- Managed 30 Accounts across multiple channels & markets to include AMPM, Chevron Extra Mile, El Super, 7-Eleven – Hawaii, Vallarta, Northgate, and Cardenas.
- Grew the business in 2012 +22.3% vs PY by implementing MEC’s channel specific promotional strategies and growth initiatives into customer plans.
- Led the development and creation of account plans to maximize profitability, revenue growth, and drive market share.
- Negotiated customer agreements to secure preferred price promotions and program executional elements to include dominate cold vault space and positioning, impulse cold equipment placements, and ambient display support.
- Collaborated with bottler customer teams and MEC field teams on plans, account progress, goals, forecasts, and executional opportunities.
- Established and maintained strong customer relationships with key decision-makers and buyers by conducting business reviews and sales calls.
Region Manager - Los Angeles Market
Monster Energy Company
06.2010 - 07.2012
- Managed the sales, distribution, and execution for Monster Energy, Peace Tea, and Worx Energy Shots for 3 Budweiser and 3 Coca-Cola distributors in the Los Angeles market, while cultivating and maintaining strong relationships.
- Coordinated and conducted quarterly business performance reviews, as well as an Annual Business Plan, with each distributor’s upper management to discuss: goals, budget, programming, strategies, and overall expectations for the upcoming year.
- Developed pricing programs and incentives for the distributor’s sales force that maximizes sales and distribution opportunities, as well as ensure the establishment and execution of local and national sales programs.
- Sold over 1,000,000 cases, delivered over $25 million in revenue, and grew +49.3% vs YA in 2011; this is all distributors combined, which was the highest overall growth region in the WBU.
- Ranked #1 Region Manager out of 24 Region Managers in the West Business Unit in 3 out of 5 of our company’s 2011 priorities.
Sales Representative
Anheuser-Busch InBev
02.2009 - 05.2010
- Responsible for maximizing the sale of Anheuser-Busch brands in assigned accounts by increasing distribution, shelf space, displays, and securing price points in my respective territory.
- Resolved billing and delivery issues while ensuring product freshness and packaging standards in line with the monthly Finish Product Loss Budget.
- Established strong and trusting relationships with retailers as a result of hard work, respect, kindness, and always providing unparalleled service.
- Introduced and sold-in Bud Select 55 successfully to 100% of authorized accounts in the first week of the product roll out.
- Held the 5th highest volume territory, while achieving 5% growth and selling over 230,000 cases, all brands combined, in just 7 months.
Special Event Marketing Representative - US
Anheuser-Busch, Inc.
02.2008 - 02.2009
- Successfully executed 20 nationwide events and made over 30,000 consumer connections, while assisting 19 wholesalers with merchandising and on-premise promotions.
- Utilized my organizational and strategic skills as team leader for six events including the Super Bowl; directing groups of two to nine Special Event Team Members, organizing event plans and schedules, and developing Excel event recaps to provide consumer and market feedback for future use by Anheuser-Busch personnel.
- Assisted in market launches of new Anheuser-Busch products, including Bud Light Lime, Budweiser American Ale, Land Shark Lager, Budweiser Select, 180 Energy Drink, and 16oz aluminum bottles into key accounts throughout the nation.
Brand Ambassador - Central Florida
Hansen's Beverage Company
11.2006 - 12.2007
- Responsible for spreading brand awareness and increasing the sales of Monster Energy beverage throughout Central and North Florida.
- Assisted the sales force of 10 wholesalers with the execution of promotions and made over 65,000 consumer connections by sampling product throughout our region.
Education
Bachelor of Science - Business Administration
University of Central Florida
Orlando, FL12.2007
Skills
- Team Leadership
- Relationship Building
- Corporate Communications
- Results-Driven
- Strategic Planning
- Critical Thinking
- Analytics
- Partnerships and Collaboration
Certification
- Vanderbilt University - Advanced Leadership Program, 2022
- Cornell University - Food Executive Program, 2021
- Monster Business Academy Program, 2022
- Beast Mode Program, 2019
Accomplishments
- 2022 Led Coke Florida to Bottler of the Year Award
- 2016 EBU Beast in Class Award
- 2016 Region Account Sales Director of the Year
- 2015 Region Account Sales Director of the Year
Timeline
Vice President & GM - SE US
Monster Energy Company
01.2020 - Current
Vice President & GM - SE, Mid-South, & Mainstream
Monster Energy Company
01.2018 - 12.2020
Director of Region Key Accounts - East US
Monster Energy Company
04.2015 - 12.2017
National Key Account Manager - Grocery, East US
Monster Energy Company
12.2013 - 03.2015
Regional Key Account Manager - West US & Hawaii
Monster Energy Company
08.2012 - 11.2013
Region Manager - Los Angeles Market
Monster Energy Company
06.2010 - 07.2012
Sales Representative
Anheuser-Busch InBev
02.2009 - 05.2010
Special Event Marketing Representative - US
Anheuser-Busch, Inc.
02.2008 - 02.2009
Brand Ambassador - Central Florida
Hansen's Beverage Company
11.2006 - 12.2007
Bachelor of Science - Business Administration
University of Central Florida
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