Elected to BLD Connection Board of Trustees (2022), BMARA Board of Directors
Rob Ray
Eldridge
Summary
Analytical and results oriented leader with strong business acumen. Laser focused on developing customer engagement strategies that drive top line growth.
Overview
21
21
years of professional experience
Work History
Regional Business Development Manager
LP Building Solutions
Great Plains
01.2026 - Current
- Developed strategic partnerships with key accounts to enhance market presence.
- Analyzed market trends and competitor activities to inform business development strategies.
- Facilitated collaboration among diverse teams to execute regional strategies aimed at increasing revenue.
- Facilitated mentorship for junior team members, promoting skill acquisition and boosting team effectiveness.
- Executed initiatives to enhance regional volume by 14% and significantly boost strategic accounts by 90% year-over-year in 2026.
- Collaborated with national accounts to enhance strategic partnerships in Great Plains region.
Regional ExpertFinish Specialist
LP Building Solutions
Central United States
01.2025 - 12.2025
- Led strategic product development efforts to capture opportunities in new markets.
- Directed cross-functional teams to successfully launch products, supporting strategic organizational objectives.
- Developed and delivered training sessions for junior staff, focusing on industry best practices and operational standards.
- Cultivated relationships with national accounts to drive revenue and market expansion.
- Developed and implemented strategies to boost ExpertFinish sales by 17% in three regions, emphasizing the introduction of a new product line.
Sr. Territory Sales Manager
LP Building Solutions
Iowa
01.2018 - 12.2024
- Honored with LP Sales & Marketing Masters Award in 2024 for outstanding contributions to sales and marketing initiatives.
- Honored with LP Sales & Marketing Masters Award in 2021 for exceptional performance in driving sales and marketing efforts.
- Engaged in Foundations of Building Leaders (FBL) 2024 cohort to foster professional development and leadership capabilities.
- Directed management of Jerry's Homes account, focusing on enhancing operational efficiency and client relationships.
- Drove exceptional performance, reaching 147% of established objectives for Iowa micro-territory in 2024.
- Established distribution channels for Cameron Ashley, focusing on Primed LP SmartSide and Structural Solutions.
- Directed channel management strategies to optimize distribution processes for Iowa and Nebraska during tenure from 2018 to 2020.
- Developed and implemented training initiatives to support new hires' integration into the regional team.
- Utilized trusted advisor status with strategic dealer & distributor customers to enhance stocking positions
- Analyzed and optimized processes within all segments of the LP sales channel to drive performance.
- Engaged with up to eight distribution sales partners to align on business objectives and strategies.
Territory Manager
Wausau Supply
Iowa
08.2008 - 01.2018
- Drove consistent annual territory expansion of 52 percent for LP SmartSide DiamondKote products, enhancing market presence.
- Implemented strategic initiatives to enhance sales of prefinished LP SmartSide, achieving a 28 percent increase in 2017.
- Leveraged compelling sales presentations to implement solution-based selling techniques aimed at fostering sales growth.
- Developed and negotiated sales program details, focusing on pricing strategies to drive sustainable sales growth.
- Evaluated sales reports, market data, and customer feedback to deliver comprehensive progress reports on ongoing market programs and initiatives.
- Delivered expert assistance to end users on trending products to enhance installation accuracy and drive repeat sales.
- Engaged with industry professionals at regional trade shows to foster business relationships and promote product offerings.
Installed Sales Manager
ProBuild
Davenport, IA
10.2007 - 08.2008
- Designed and executed comprehensive program for retail sales and installation services.
- Conducted market research on cabinet, window and door installation to identify optimal price points for service offerings.
- Sourced, interviewed, and secured subcontractors to enhance project capabilities.
- Facilitated sales processes for installation services, enhancing contractor customer relationships.
- Engaged in corporate training sessions focused on product knowledge and sales strategies to enhance team performance.
- Processed orders using company enterprise resource planning system to support operational needs. Monitored inventory levels to aid in efficient resource management. Entered contractor bids and invoiced materials to facilitate procurement activities.
- Managed processing of daily purchase journal entries, purchase orders, credits, intra-company transfers, and stock withdrawals.
Outside Sales
RainMaker Software
Davenport, IA
04.2006 - 06.2007
- Leveraged Prospector Pro CRM software to streamline and oversee sales processes.
- Developed and executed engaging software presentations to effectively communicate solutions to prospective clients.
- Analyzed individual client situations to recommend tailored software solutions.
- Developed and presented strategic proposals to facilitate software implementation and secure sales agreements.
- Executed strategic sales approach resulting in largest transaction for a single-location customer in company’s three-decade history.
- Participated in master stream sales training and audits to enhance company sales strategies.
- Showcased company offerings and established industry connections at nationally recognized trade shows.
Shipping & Receiving Manager
Calico Coatings
Denver, NC
05.2005 - 04.2006
- Oversaw shipping and receiving operations, ensuring timely and accurate processing of shipments.
- Implemented inventory control systems, reducing discrepancies and improving stock accuracy.
- Trained and mentored staff on best practices for shipping procedures and safety protocols.
- Collaborated with vendors to enhance logistics efficiency and streamline supply chain processes.
Education
Bachelor of Arts - Communication Studies
University of Iowa
Iowa City, IA05-2005
Skills
- Strong presentation skills
- Master Stream sales training
- Astute business acumen
- Excellent oral and written communication
Interests
Timeline
Regional Business Development Manager
LP Building Solutions
01.2026 - Current
Regional ExpertFinish Specialist
LP Building Solutions
01.2025 - 12.2025
Sr. Territory Sales Manager
LP Building Solutions
01.2018 - 12.2024
Territory Manager
Wausau Supply
08.2008 - 01.2018
Installed Sales Manager
ProBuild
10.2007 - 08.2008
Outside Sales
RainMaker Software
04.2006 - 06.2007
Shipping & Receiving Manager
Calico Coatings
05.2005 - 04.2006
Bachelor of Arts - Communication Studies
University of Iowa