Summary
Overview
Work History
Education
Skills
Timeline
Generic

Robb Kula

Manistee,MI

Summary

I've spent over 20 years in and around the wholesale beverage industry. I've worked in various roles within various distributors, as well as in roles with software companies that served distributors. I'm passionate about finding something where I can utilize my people skills and strong communication skills. I'm open to any industry that has a strong future, and for a company with people I respect, and enjoy working with.

Overview

18
18
years of professional experience

Work History

ECommerce Account Executive

Encompass Technologies
01.2024 - 09.2024
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner.
  • Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.

Sales Development Representative

Encompass Technologies
01.2022 - 12.2023
  • Target prospective accounts, and generate interest in exploring our solutions further with Account Executives.
  • Built and managed accurate sales pipeline to maintain high volume of activity.
  • Established relationships with prospects and customers to promote product understanding and drive sales growth.
  • Crafted persuasive sales pitches to communicate value of company products and services.
  • Increased sales leads by implementing targeted outreach strategies and personalized followups.
  • Optimized email campaigns using A/B testing techniques to improve open rates, click-through rates, and lead conversions.
  • Utilized HubSpot to manage sensitive client information and update existing and new client profiles.

District Sales Manager

Imperial Beverage
03.2014 - 09.2021
  • Managed a team of (6) Account Managers, that called on the large format chain accounts in Southwest Michigan. Annual sales of over $9M, including a streak of 11 months achieving Sales Goals.
  • Monitored consumer buying trends, market conditions and competitor actions to ensure our performance met the needs of our customers, out performed our competition and achieved sales goals.
  • Managed sales routes when Account Managers used PTO time.
  • Communicated relevant and timely information to the team, regarding specific mandates, execution standards, and sales updates.
  • Maintained relationships with key managers and buyers within my assigned customer base.

Chain Sales Administrator

Imperial Beverage
06.2012 - 03.2014
  • Maintained software database, to ensure accurate data entry and reporting output. Including new accounts, pricing adjustments, purchase orders, and monthly/quarterly new item submissions.
  • Supported the entire state-wide sales team, along with the Key Account Managers by providing timely and accurate reports.
  • Communicated with key personnel at over (20) chain headquarter locations, to make sure our products were accurately setup in their internal systems so they could be scanned/received at store locations.
  • Worked with Supplier Representatives to setup internal incentive programs/reports for the sales team.

Account Executive (dBEV Division)

Vermont Information Processing
01.2007 - 10.2011
  • Conducted informational trainings and presentations to existing customers on new software features and updated devices for their sales staff, delivery and warehouse personnel
  • Managed sales cycle from first contact/inquiry through presentation, sales quote, follow-up discussions, closing and implementation.
  • Travel to customer warehouse facilities to install new software programs/updates, troubleshoot problems, and train personnel on new systems
  • Maintained database within SalesForce CRM system, continuously keeping management informed with what my current leads were, and where each project was at along the process.

Education

Bachelor of Arts - Marketing/Advertising

Michigan State University
East Lansing, MI

Skills

  • Account Management
  • Relationship building and management
  • Pipeline Management
  • Written and verbal communication
  • Customer Service
  • CRM software expertise

Timeline

ECommerce Account Executive

Encompass Technologies
01.2024 - 09.2024

Sales Development Representative

Encompass Technologies
01.2022 - 12.2023

District Sales Manager

Imperial Beverage
03.2014 - 09.2021

Chain Sales Administrator

Imperial Beverage
06.2012 - 03.2014

Account Executive (dBEV Division)

Vermont Information Processing
01.2007 - 10.2011

Bachelor of Arts - Marketing/Advertising

Michigan State University

Similar Profiles

CREATE PROFILE
Robb Kula