Robert Goman
Portland,OR
Summary
Passionate marketing executive with demonstrated success in driving revenue through consumer-focused integrated retail concepts, omnichannel platforms, and consumer experiences. Known as a storyteller, connector and lead-by-example executive who builds and sustains high-performing, productive teams. Dynamic, goal-focused, and resourceful, adapting quickly to changing demands and embracing risk and change. Committed and engaged in making a difference in world and workplace.
Overview
12
12
years of professional experience
Work History
Co-Founder & Creative Director E. Rigby Studios
E. Rigby Studios
Portland, OR
10.2021 - Current
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
- Streamlined creative processes for improved efficiency and team productivity.
- Collaborated with stakeholders to define project vision and ensure alignment with business goals.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
Senior Director, The 3107 / Serena Building
NIKE, INC.
01.2018 - 01.2020
- Masterminded transformation of ways of working for product, merchandising, marketing, and retail functions from 12 building locations to single building to achieve collaborative inspiration, innovation, and synergy with Serena Lab of the future
- Led and drove flawless delivery of $475M project from vision to execution
- Accelerated capacity to engage at the speed of omnichannel consumers companywide across 9 seasons within 10 key business units, from strategic concepts to consumer readiness, driving 88% of total revenue for Nike
- Developed vision for omnichannel 'lab of the future,' supporting seasonal orchestration of cross-functional teams
- Created seamless process for physical and digital brand functions and merchandising, driving multi-season strategy for current and future seasons
- Delivered innovative product stories to power and serve Nike geographies and key cities globally, ensuring consistent product concept stories and executing omnichannel experiences
- Protected brand and innovative technology by aligning and enforcing strict security policy and processes for Nike assets and intellectual property.
Creator / Architect
BETRUE (NIKE)
01.2012 - 01.2020
- Grassroots leader of 1st-in-class purpose marketing for BETRUE, Nike's LGBTQIA brand in concurrent role
- Oversaw end-to-end process of annual BETRUE footwear and apparel product line
- Led combined team of volunteer Nike employees specializing in key expertise areas of design, merchandising, finance, and retail
- Drove $17.5M in new business revenue in FY2020 by managing and led cross-functional process, aligning key players and partners in full business model
- Shaped new industry-leading vision of purpose marketing within LGBTQIA+ community, establishing connection as external voice for LGBTQIA athlete, moving world of sports forward, working to end stigma of being 'out' as an athlete
- Developed $500K program based on annual sales to LGBTQIA+ nonprofit organizations by partnering with Social Community Impact, Diversity, Equity & Inclusion, and Sports Marketing
- Led expansion of BETRUE product line and marketing globally, connecting with LGBTQIA+ consumers globally
- Represented BETRUE brand as ambassador and keynote speaker for annual global Pride Month celebration, establishing Nike as #1 brand choice in LGBTQIA community.
Senior Director, Global Product Presentation
NIKE, INC.
01.2015 - 01.2018
- Directed end-to-end strategy and vision to advance Nike Direct store concepts and brand in the global marketplace
- Energized cross-category team of 15+ business units to create seamless, connected consumer journeys
- Acted as global conduit leader and connector of best-in-class retail experiences to empower and serve geographies, territories, and key cities
- Elevated emotion and disruptive power of product innovation for Nike Direct Stores by leading presentations to senior leadership and global marketplace leaders by setting end-in-mind vision, driving consistent global brand presentation
- Led team of 22 product presentation experts in execution for Nike's 2016 Olympic Innovation Summit in NYC
- Drove new growth and marketplace differentiation by leading updated flagship vision for presentation strategy for openings of Nike Soho and Nike Miami, introducing new store concepts
- Achieved $1.7M annual savings in global production by negotiating contract terms with mannequin vendor
- Devised digital tools to best communicate seasonal innovation storytelling and 365 presentations to 4 geographic business unit locations, enabling quick reaction to geography feedback.
Senior Director, North America Product Presentation
NIKE, INC.
01.2014 - 01.2015
- Spearheaded product presentation experience for Nike Direct and key account partners (Foot Locker, Dick's Sporting Goods, Finish Line and Nordstrom)
- Led team of 17+ managers across 4 North America territories
- Aligned product presentation in NA stores from global vision for implementation in 1.9K direct and accounts stores
- Drove seasonal brand in-store plans, enhancing brand presence, increasing-sell through and maximizing competitor separation
- Visioned connected marketplace product presentation for 2015 All-Star Weekend in New York City, largest in Nike's and NBA's history, overseeing buildout and execution of House of Hoops in Madison Square Garden, generating overall brand penetration, and driving $1.9M additional revenue
- Reset product presentation focus in New York City, Los Angeles, and Chicago, leading re-works of Niketown New York, Nike Santa Monica and NikeWomen Fashion Island, key doors, transforming marketplace and increasing total revenue $1.3M year over year.
Director, Emerging Markets Product Presentation
NIKE, INC.
01.2013 - 01.2014
- Led product presentation experience for Nike Direct and key account partners with team of 45 across 9 territories and 17 time zones in Asia Pacific, Latin America, India, and Africa
- Managed multimillion-dollar budget
- Drove product presentation strategy for opening of Nike Ipanema, Nike Copacabana, and Nike Gangnam
- Headed strategy, planning, and execution of on-the-ground support for 2014 World Cup in Rio and 2016 Rio Olympics
- Built seasonal storytelling programming and elevated product presentation, maximizing specific marketplace presence
- Led alignment of product presentation strategies across vast geography, addressing wide range of consumers by customizing training of territory product presentation teams to reflect diversity in seasonality and culture.
Global Visual Presentation, Global DTC
NIKE, INC.
01.2012 - 01.2013
- Launched, visioned, and set visual presentation direction for Nike Direct across global fleet of stores.
Education
Coursework in Fashion Merchandising & Design -
Modesto Junior College
Skills
- Visual Merchandising & Styling
- Product Storytelling
- Talent Development
- Organizational Leadership
- Consumer Trend Analysis
- Marketing Strategy
- Creative Development
- Space Planning
- Budget Control
- Contract Management
- Project Coordination
Websites
Awards
- NIKE Global Maxim Award BETRUE 2015
- NIKE Global Maxim Award Marriage Equality 2014
- Trail Blazer Award Compete Sports Diversity 2020
- LGBTQ+ Oregon GLAPN Queer Hero 2014
- Equity Foundation Community Award 2013
Community Service
- Sports Equality Foundation, Founder & Board Chair
- Camp Fire Columbia Board Member
- Connect Sports Executive Sport Advisory Board
- LGBTQIA Sport Summit, Founder & Community Leader
Quote
"Do the best until you know better. Then when you know better, do better."
Maya Angelou
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Co-Founder & Creative Director E. Rigby Studios
E. Rigby Studios
10.2021 - Current
Senior Director, The 3107 / Serena Building
NIKE, INC.
01.2018 - 01.2020
Senior Director, Global Product Presentation
NIKE, INC.
01.2015 - 01.2018
Senior Director, North America Product Presentation
NIKE, INC.
01.2014 - 01.2015
Director, Emerging Markets Product Presentation
NIKE, INC.
01.2013 - 01.2014
Creator / Architect
BETRUE (NIKE)
01.2012 - 01.2020
Global Visual Presentation, Global DTC
NIKE, INC.
01.2012 - 01.2013
Coursework in Fashion Merchandising & Design -
Modesto Junior College